This is part 1 of our week-long series on starting an AdWords account from scratch. The series will walk you though each step of the process, from creating your initial keyword list to activating your campaigns. Give us 5 days and we'll teach you how to start you very own AdWords account! You've heard of the three little PPC pigs right? The first PPC pig started building his … [Read more...] about How To Create A PPC Keyword List
Search Results for: conversion rate
Keyword Match Types: The What and Why
Keyword match types are not a one size fits all kind of deal (like stretchy pants). Instead, all three can be utilized together, or separately, depending on your PPC strategy and/or business type. Each match type has its own set of benefits, as well as drawbacks, but when utilized together effectively, it can give you great results. So, in the following paragraphs, the six … [Read more...] about Keyword Match Types: The What and Why
Heroview – CRO & Analytics for PPC with James Svoboda
Today’s #Heroview featured James Svoboda (@Realicity) as he put the 140 character limit to the test and shared some of his insight towards Conversion Rate Optimization & Analytics for PPC. The interview was full of great information and interesting new ideas to add to your PPC arsenal. But you don’t need me to tell you, check out the streamcap below! Thank you to everyone … [Read more...] about Heroview – CRO & Analytics for PPC with James Svoboda
Discover The 20 Most Expensive Keywords in Google AdWords
On July 14th, Google announced their Q2 earnings for 2011. Revenue was up 32% from last year bringing total Q2 earnings to just over $9 billion dollars. So how is Google making all this money? Well in large part, from us. Paid clicks on ads increased 18% from Q2 last year while the average cost-per-click has gone up 12% since then. In just the last 4 quarters, Google brought … [Read more...] about Discover The 20 Most Expensive Keywords in Google AdWords
Four Reasons to Trust a Hockey Player with Your PPC Account
This is the third and final post of a series called "why to trust a (insert stereotype) with your PPC account." The first post was about Amy, the farmer's daughter, the second was about Jessica, the life scientist, and this post rounds out our profiles of Hanapin's Account Supervisors. Now, introducing Rob, the "hockey player!" Hockey players are loyal, hardworking, and … [Read more...] about Four Reasons to Trust a Hockey Player with Your PPC Account
AdWords CPA Bidding Basics and Best Practices
The topic for this blog post came directly from one of our readers! Thanks to Dan McMillan who wrote in wanting to know more about CPA Bidding and best practices for implementing it in his account. Well we at PPC Hero write for you, our readers, so read on to learn more about CPA bidding and how to make it work for you. Intro To CPA Bidding The focus on conversions (Conversion … [Read more...] about AdWords CPA Bidding Basics and Best Practices
Case Study: Writing Effective Sales Ads
In my experience with PPC, I’ve always had great performance outcomes from running sales ads. They typically outperformed generic product or DKI ads, but I had never tested different elements within sales ads themselves. When one of my clients was running a Spring sale, I thought it would be the perfect opportunity to dig deeper and find out what makes a great sales ad. I … [Read more...] about Case Study: Writing Effective Sales Ads
Why You Need a Video Campaign, and Why It’s Easier Than Ever
Video killed the radio star, right? I tried my best to avoid this 80s song (I wanted to include “Hearts on Fire” from Rocky IV, but you try and post that in a PPC Blog), but video is the new frontier for us Adwords advertisers. And this isn’t only for the search results page, but for YouTube as well. It is safe to say that YouTube is kind of a big deal. With over 400 million … [Read more...] about Why You Need a Video Campaign, and Why It’s Easier Than Ever
Understanding Relative CTR
I was editing my column layout in AdWords earlier this month in search of my impression share metrics, when I happened across a new little option called relative CTR. I struggled to find any information on this, as Google didn’t write about it in their blog until June 14th, but they now have a helpful article available about the new performance bundle. Google says they … [Read more...] about Understanding Relative CTR
EXCELlent Series: Projecting PPC Account Performance In Excel
This is part two of our three part EXCELlent series, showing you how to boost PPC performance with Excel. Yesterday, Jessica expanded on her list of Excel Tips for PPC Managers. Today we'll be looking at how to use excel to project PPC account performance. If there was one tool I wouldn't want to do PPC without it's the Projection Worksheet (PW), lovingly referred to here as … [Read more...] about EXCELlent Series: Projecting PPC Account Performance In Excel
Heroview – Unveiling Display Network and ACE Tactics with Melissa Mackey
For today’s #heroview, it was our pleasure to sit down with PPC guru Melissa Mackey (@Mel66) to talk about two tricky topics – AdWords Campaign Experiments (ACE) and the Display Network. Here is the transcription of the discussion! Thank you to everyone who participated in this month’s Heroview – real-time discussions with PPC industry experts via Twitter. Stay tuned for … [Read more...] about Heroview – Unveiling Display Network and ACE Tactics with Melissa Mackey
Creating Custom Reports in Google Analytics
Google Analytics is an extremely valuable tool in analyzing the performance of your website, whether you are focusing on paid or organic traffic. The first time you log in to Analytics though can be quite overwhelming. I was just getting comfortable with creating custom reports in the old version of analytics when Google released the updated version in April. I finally worked … [Read more...] about Creating Custom Reports in Google Analytics
