We have put together a collection of PPC Hero Guides to help you better understand pay per click management along with several tips for success. Interested in learning more? Check out our most popular articles for even more PPC information. Looking for additional expertise? The Hanapin Marketing team is happy to work with you to improve your results. Contact us, we would love … [Read more...] about PPC Hero Guides
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What You Need to Know About PPC Keyword Match Types
Using match types allows you to set up certain keywords in a way that will help you control who sees your ad. We recommend using all three of the main match types when you first activate your new PPC campaign so you can maximize your exposure and learn which match type will give you the best results. Later on you can determine which match type is most effective and pause … [Read more...] about What You Need to Know About PPC Keyword Match Types
Performance Max’s Biggest Updates… and What They Mean for Advertisers
The PMax that drove many marketers to reconsider their future in Google Ads is well and truly gone. The black box days are being traded in for greater data visibility and enhanced advertiser controls, thanks to some fantastic community outreach and product efforts from Google. The fact that so much of the meaningful change in Performance Max has come over the past 12 (or … [Read more...] about Performance Max’s Biggest Updates… and What They Mean for Advertisers
How to Master Reddit Ads: Proven Strategies for Reaching Real Communities and Driving Results
Reddit isn’t just another social platform—it’s a sprawling network of passionate, self-organized communities. For advertisers, this means an audience that’s not only massive but also deeply engaged and highly specific. But with Redditors’ notorious skepticism for anything “too salesy,” how do you break through? Here are three best practices to make your Reddit ads truly … [Read more...] about How to Master Reddit Ads: Proven Strategies for Reaching Real Communities and Driving Results
How Can VPNs Help PPC Advertisers with Geo-Targeting & Localized Ads?
For PPC advertisers, geo-targeting and local ads are game-changers. They ensure your message lands in the right inbox at the right moment. But issues like IP inaccuracies, platform restrictions, and scant local search data can trip even the sharpest campaigns. Here is where Virtual Private Networks (VPNs) come into play. With VPNs, advertisers can navigate the web as if … [Read more...] about How Can VPNs Help PPC Advertisers with Geo-Targeting & Localized Ads?
The Ultimate Guide to Your Google Ads Account Structure
To truly maximize your Google Ads budget, you need to focus on more than just your ad copy and targeting – your Google Ads account structure plays a critical role in your advertising efficiency. Yet, with Google Ads' complex layers and settings, it can be overwhelming to navigate its intricacies. This comprehensive step by step guide will dissect the Google Ads account … [Read more...] about The Ultimate Guide to Your Google Ads Account Structure
The Ultimate Guide to Meta Advertising On Facebook & Instagram
New to Meta advertising and feeling like you've landed in Oz? Don't be intimidated! Facebook and Instagram ads offer a wealth of features, settings, and options to elevate your business. But without a clear roadmap, it can be overwhelming. In this post we'll walk you through setting up winning campaigns, crafting ad creatives that pop, and using powerful tracking tools like the … [Read more...] about The Ultimate Guide to Meta Advertising On Facebook & Instagram
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How to Run Effective Meta Ads for Software as a Service (Saas)
Software as a Service (SaaS) companies know the importance of running ads to get trial signups, demos, and paid subscriptions. Despite this, most of them reserve their ad budgets for LinkedIn and Google. Meta is usually an afterthought when, in fact, it should be one of the primary repositories of budget. Some top SaaS companies, like Hubspot, Stripe, and Adobe, take Meta … [Read more...] about How to Run Effective Meta Ads for Software as a Service (Saas)
Reducing Your Dependency on Google Traffic – Part I: Social Search
After decades at the top, seismic transformations to the way the internet is accessed means Google's position as the gatekeeper of the internet is looking increasingly vulnerable. In this comprehensive study Ann Stanley, CEO of Anicca Digital, explores the ways you can expect some of these changes to affect your site traffic, and how you can pre-emptively adapt to reduce their … [Read more...] about Reducing Your Dependency on Google Traffic – Part I: Social Search
Ultimate Guide to Product Data Feed Management
From the early days of simple online catalogs to today's dynamic, data-driven shopping experiences, the e-commerce landscape has seen a monumental shift, driven by advances in technology and changes in consumer behavior. This transformation has not only expanded the reach of retailers but also heightened the competition and complexity of selling online. Overview of the … [Read more...] about Ultimate Guide to Product Data Feed Management
The Ultimate Guide to Click Fraud – How to Detect Click Fraud.
Click fraud involves deceptive practices that affect campaign integrity and efficiency of digital marketing campaigns. It presents a significant challenge to online advertisers. Click fraud occurs when an individual, script, or program maliciously clicks on an online advertisement without any genuine interest in the offer behind the click. This deceptive practice … [Read more...] about The Ultimate Guide to Click Fraud – How to Detect Click Fraud.
