I find that the more I learn about SEM, the more I realize I don’t know. There are many layers of sophistication that we can build into our campaigns and targeting to increase performance. The days of matching a relevant keyword with a relevant add and landing page and thinking you are done are behind us. It’s time to get more sophisticated about our targeting and audience … [Read more...] about Creating A Full Funnel Marketing Strategy With AdWords
Search Results for: dynamic search ads
Reassessing My 2014 PPC Suggestions And Looking To 2015
2014 has been an amazing year in paid search. AdWords and Bing Ads made some great strides with their features and interfaces (my personal favorite being AdWords ad customizers). Social platforms began experimenting with new features, including Twitter allowing the ability to make purchases directly from the interface. Finally, and maybe most importantly, the PPC community … [Read more...] about Reassessing My 2014 PPC Suggestions And Looking To 2015
Liveblogging Google’s Event “Join us as we click through AdWords in 2014”
We're liveblogging Google's livestream event as AdWords product managers look back at 2014 highlights and success stories. One of the key points of this event is to better help advertisers "with everything you need to connect to your customers" as 2015 approaches. Google states that the presentation will conclude "with an announcement you won't want to miss." Follow our … [Read more...] about Liveblogging Google’s Event “Join us as we click through AdWords in 2014”
The eCommerce Event to Jumpstart Your 2015 Sales
We know our fellow PPC Heroes are a savvy bunch and expect nothing but unique and innovative content. And we're hard at work putting the finishing touches on a dynamic and exciting schedule for Hero Conf eCommerce Summit, January 22-23 in Miami, FL. With 17 sessions on topics from quality score to social ROI, you'll find everything you need to get your eCommerce accounts ready … [Read more...] about The eCommerce Event to Jumpstart Your 2015 Sales
Your Simplest Path To Passing The Bing Accreditation Exam
Over the past few months, I have provided my guides to acing your Google Fundamentals, Search & Display Advanced Exams. Not to be overlooked, today we’ll work through the Bing Accreditation Exam and how to ensure that you pass it with ease! But before we launch into what exactly it will take to become a Bing Ads Accredited Professional, I want to address why you’d want to … [Read more...] about Your Simplest Path To Passing The Bing Accreditation Exam
Strategies For Targeting Top Of Funnel Keywords
One of the features of PPC I love the most is how specific it can be. For example, if a user is searching for “donut shop k cups,” you can tailor your ad to speak to this product while sending the person to a landing page containing “donut shop k cups.” However, not every search is this specific. A large percentage of searches are root terms, also known as top of funnel … [Read more...] about Strategies For Targeting Top Of Funnel Keywords
The Best eCommerce Advice You’ve Ever Heard
Will be at Hero Conf eCommerce Summit in January! Find the PPC Content You Need, from Names You Know At Hero Conf, you’ve come to expect unique, actionable information - quick wins and long-term plans alike. Hero Conf eCommerce Summit, January 22-23 in sun-soaked Miami will provide the depth and breadth of PPC content you anticipate, in a location sure to help you unwind from … [Read more...] about The Best eCommerce Advice You’ve Ever Heard
Top 5 PPC Fails
In 2014, companies plan to spend $55.7 billion on search ads or 46% of total internet advertising dollars according to a recent tech crunch article. Given the massive amounts of money spent on search, I repeatedly encounter the same costly mistakes when I audit paid search campaigns. I’ve put together a list of the top 5 mistakes (FAILS) that I frequently encounter in paid … [Read more...] about Top 5 PPC Fails
3 Quick Tips To Simplify Your Bid Optimizations
When beginning a new relationship with a PPC account, be it established or built from scratch, one of the most important things to manage is your bidding. How will you wrangle your new keyword friends and get them to perform to the best of their ability? Google is always happy to provide you with plenty of tools and suggestions for what to do, but the options can be … [Read more...] about 3 Quick Tips To Simplify Your Bid Optimizations
Hey Marketers! Don’t Forget to Advertise to Human Beings.
Residing in a professional landscape comprised of spreadsheets, tables, grids, charts, graphs, formulas, metrics, and all other manner of impersonalized measurement, it’s very easy to forget who we’re doing it all for. Human beings. It sounds a bit dramatic— and on some level perhaps it is— but the humanity of our audiences gets stripped away. Just as the butcher stops … [Read more...] about Hey Marketers! Don’t Forget to Advertise to Human Beings.
Morning Clicks: Multiple AdWords Log-Ins Now Allowed and More
Morning Clicks is your mid-week roundup of digital advertising news and notes. We're your one-stop shop for the most relevant and important news in the PPC world. Grab your cup of joe and come see us every Wednesday morning. It was announced this week that Google launched Managed Service for Running Docker-Based Applications on its Cloud Platform. [Tech … [Read more...] about Morning Clicks: Multiple AdWords Log-Ins Now Allowed and More
Pay-Per-Click Inside the Financial Services Vertical
Series week continues as we assess PPC management across different industries. This morning Rachael covered PPC for the IT and Technology industry. In case you missed it, yesterday Matt discussed PPC for the legal space. And this afternoon, Sarah is covering PPC Inside the Financial Services Vertical. I spent 7 years working with insurance and banking PPC accounts and … [Read more...] about Pay-Per-Click Inside the Financial Services Vertical
