Today we have a guest post from one of our PPC Hero allies! Ken Robbins is the President and Founder of Response Mine Interactive, an online marketing company dedicated to the idea that data and testing should drive marketing decisions and media optimization. —————- Search is like no other marketing channel. People are literally telling you what they want. In fact, all of … [Read more...] about Secrets to Paid Search Success
Search Results for: dynamic search ads
Creating Killer Ads Using Bing Dynamic Text
Last week Bryan wrote a great post about the changes Google is making in the way they display ads, so I thought it would be a good idea to call out the unique way Bing lets you insert dynamic text, and how you can use this to help you create killer ads. What is dynamic text? Dynamic text is a word or phrase that is inserted into your ad using a variable. After a search … [Read more...] about Creating Killer Ads Using Bing Dynamic Text
Google Ads for Global Advertisers
One of the more cliché statements about the internet is that it can extend your reach as a business, either around the corner or around the world. But as most of you know, it really isn’t that simple. Don’t get me wrong—advertising your business online is one of the best ways to reach new customers and discover new areas for expansion. But there are definite hurdles in the way. … [Read more...] about Google Ads for Global Advertisers
Dynamic Landing Pages
As a common rule of thumb, all pay per click accounts should have landing pages specific to each theme, product, or service. The more specific a landing page is, the more likely it is that the visitor will convert. Think of it this way, the landing page is the hook on the end of your line. You can bait them with the ad text all day long, but if you can’t hook ‘em and … [Read more...] about Dynamic Landing Pages
Are Your Ads Dynamic?
As the Bing/Yahoo merger nears, I thought it might be beneficial to talk about Bing. If you are anything like us here at Hanapin, you have been working for the past two months (if not more) to make sure all of your ducks are in a row before the merger takes place. Its not that Bing didn’t matter before, it did, but now it matters more. In order to prepare for the traffic … [Read more...] about Are Your Ads Dynamic?
Hanapin is Hiring! – Looking for Search Marketing Specialists
Hang out with people who understand blogging and Twitter, work with some of the best companies nationwide, and spend your days where your talents and intelligence are appreciated! Hanapin Marketing is now hiring and we're looking for talented folks who love search engine marketing. Applications are due Sunday, March 21, 2010 at 8 pm - so get started on that cover letter! The … [Read more...] about Hanapin is Hiring! – Looking for Search Marketing Specialists
4 Pitfalls of Dynamic Keyword Insertion (DKI)
Dynamic Keyword Insertion (DKI) is an advanced feature in each major search engine that can help you create more relevant ad text by automatically inserting a search query into an ad text. When used correctly, this tool can be very helpful in increasing the relevancy and click-through rate of an ad text. But if not applied correctly, your ad can end up disjointed, confusing, … [Read more...] about 4 Pitfalls of Dynamic Keyword Insertion (DKI)
Highlight Your Keywords in Your PPC Ads to Generate Targeted, Relevant Clicks
This week we are featuring guest articles from our PPC Hero allies! We requested submissions from our readers and we received excellent responses from some great PPC bloggers! The PPC Hero team will return to our regularly scheduled articles next week. Enjoy! One of the reasons I love reading PPC Hero is that it’s written by people who actually create, manage and report on … [Read more...] about Highlight Your Keywords in Your PPC Ads to Generate Targeted, Relevant Clicks
Using Dynamic Keyword Insertion Properly Is An Art Form
Each of the major search engines offers an ad text tool called "dynamic keyword insertion." Keyword insertion is an advanced feature that helps you create more relevant ad texts by automatically inserting a user's search query term into your ad. This tool can be extremely helpful when used properly. However, there is an art form to using dynamic keyword insertion successfully … [Read more...] about Using Dynamic Keyword Insertion Properly Is An Art Form
Dynamic Landing Page Content: How to Increase Conversions through Increased Relevancy
All week we've been writing on Advanced PPC Strategies. So far we've covered everything from trademark policies and international PPC to special B2B considerations. My charge today is to explain how you can increase conversion rates and overall relevancy with dynamic landing page content. By now most PPC advertisers know that dynamic keyword insertion (DKI) can be a powerful … [Read more...] about Dynamic Landing Page Content: How to Increase Conversions through Increased Relevancy
How to Use Dynamic Keyword Insertion to Hook Customers
So far this week, we have discussed the best practices for writing great PPC ad texts. The ideas presented have thus far focused on writing techniques, not necessarily search engine provided tools. However, today I'd like to discuss one of the most powerful tools provided to advertisers: Dynamic Keyword Insertion (DKI). DKI is a way to write your ad so that a user's actual … [Read more...] about How to Use Dynamic Keyword Insertion to Hook Customers
