LinkedIn Ads platform has significantly evolved since its launch back in 2005. Fifteen years later it is still a pillar in paid social advertising especially for advertisers who would like to leverage it for creating and nurturing B2B relationships. With 310 million MAU (Monthly Active Users) it provides a unique opportunity to reach out to audiences based on their job title, … [Read more...] about New LinkedIn Ads Features Every B2B Advertiser Should Know
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September Updates to Paid Advertising Platforms
In this monthly post, we bring you the latest from all of the major platforms. Google Ads What: Accelerated delivery to be removed in favor of Standard Delivery Details: Originally planned for September 17th, Standard delivery will become the only ad delivery option for Search and Shopping campaigns on October 7th, 2019. Accelerated delivery, a popular option for accounts … [Read more...] about September Updates to Paid Advertising Platforms
Paid Search Audience Testing: Zero Cost Testing
In Paid Search, testing is crucial in our industry. We are always looking for new testing opportunities such as ad copy to improve user engagement and other tactics to bring down cost-per-click while also trying to achieve more leads or revenue. Sometimes clients can be hesitant to test because if a test loses they might feel like it was a waste of time or even resources. If … [Read more...] about Paid Search Audience Testing: Zero Cost Testing
6 Tactics to Dominate Local PPC
Brick-and-mortar businesses depend heavily on foot traffic and local shoppers. In a cutthroat retail world, physical businesses need a competitive edge. Paid search ads can be a great way to give you that edge and boost your revenue. However, using them effectively to get potential customers to walk through your doors after an online visit isn’t easy. When you can’t rely on … [Read more...] about 6 Tactics to Dominate Local PPC
Apply or Dismiss Automatic Google Ad Recommendations
Ever since Google rolled out the Optimization Score, all accounts are full of notifications and recommended changes that may improve your account score. These recommendations range from keyword suggestions, targeting changes, ad suggestions, and automated smart bidding strategies. Should you apply or dismiss these recommended changes? In an account, you might see a score like … [Read more...] about Apply or Dismiss Automatic Google Ad Recommendations
Google Recommendations: Are they Helping or Hurting my Paid Search Strategy?
Let’s face it. There are plenty of rabbit holes to dig into when going through your Google Ads account. Collecting data, recognizing the trends for optimization and other paid search strategy efforts often do not come as quickly as we’d like. The problem? As digital marketers, time is not always on our side. We are expected to bring in results in a timely manner but some … [Read more...] about Google Recommendations: Are they Helping or Hurting my Paid Search Strategy?
Work Smarter, Not Harder, With Bing Ads Scripts
Feeling crunched for time? Consider automating some of your more tactical and time-consuming tasks. If you aren’t already using scripts to manage campaigns, then you need to take a serious look. In case you’re unfamiliar with them, scripts—i.e., snippets of JavaScript—are part of the Google Ads and Bing Ads search interfaces and allow you to use JavaScript to automate processes … [Read more...] about Work Smarter, Not Harder, With Bing Ads Scripts
The Newest Amazon Sponsored Products Features of 2019
Amazon is continuing to improve their platform as they take more and more of the digital advertising market share. Coming in hot in January, Amazon has released a number of new Sponsored Products features across all Amazon advertising accounts. These new features, which include bidding strategies, placement multipliers, and new targeting options, introduce an additional layer … [Read more...] about The Newest Amazon Sponsored Products Features of 2019
Why You Need To Be Layering & Testing Search Audiences
It seems like much of the news coming out of Google Ads and Bing is the continued push towards audiences whether they be custom made or created by the platforms themselves. From in-market audiences for search, custom intent audiences, and I’m sure more in the future, we’re being presented some great targeting options and you really need to be testing these out across your own … [Read more...] about Why You Need To Be Layering & Testing Search Audiences
How We Used Ad Customizers to Decrease Our Client’s Cost-Per-Lead By 34%
It’s no secret that I love ad customizers. They allow you to write dynamic ad copy that changes depending on who is searching. Even more importantly, they stand out from your competition. For example, if we know that a product takes longer to ship to Florida vs. California, we can customize the ads in each location to include the shipping time. Or, if our inventory always … [Read more...] about How We Used Ad Customizers to Decrease Our Client’s Cost-Per-Lead By 34%
Automated Bidding Strategies By The Numbers
When you think about automated bidding, or any machine-learning algorithm, it’s useful to envision a physical machine with lots of gears and belts in need of plenty of oil to stay running smoothly. Not to mention, useful human stewards to keep it all functioning. Even though the machines we’re working with in the digital marketing sphere are less tangible, there’s a lot we can … [Read more...] about Automated Bidding Strategies By The Numbers
Ultimate Guide to Paid Search Acronyms & Terminology
Whether you’re new to the game or a seasoned account manager, PPC terms and acronyms can be difficult to digest at times. The sheer volume of terms, acronyms and technicality is enough to make even the boldest of individuals cry. The folks here at PPC Hero believe it is important to provide our readers with as much information possible, so we’ve decided to compile a … [Read more...] about Ultimate Guide to Paid Search Acronyms & Terminology
