PPC Campaign tactics are those things account managers do at the campaign level to increase performance. This list is 13 very common tactics PPC managers use to optimize at the campaign level. Sometimes they work, but sometimes they can tank an account and leave you with some explaining to do. 1. Rest on the Laurels of Your Top Pay Per Click (PPC) Campaigns It’s easy to … [Read more...] about 13 Popular PPC Campaign Tactics That Will Ruin You
Search Results for: enhanced campaigns
The Complete Guide To adCenter’s New & Improved User Interface
Change is something we’ve come to expect in the paid search industry. It’s almost as if new enhancements and features are introduced on a weekly basis, and they have been. This month alone, Google AdWords rolled out dynamic search ads, +1 button for display ads and their new bid-per-call system. On the other hand, the Yahoo! Search and Bing also recently introduced a handful of … [Read more...] about The Complete Guide To adCenter’s New & Improved User Interface
Overview and Analysis of AdWords Bidding Options
When I took the AdWords test for the first time, there were two bidding options: CPM and CPC. Now there are many different ways to bid in AdWords and you can even mix and match these strategies together. In the bidding options survey results posted yesterday, the majority of people use manual bidding. I've tried most of these options to see how I can affect performance and … [Read more...] about Overview and Analysis of AdWords Bidding Options
How To Expand An Account From Exact Match to Broad Match
Let me preface this post by stating clearly: this is not the best way to work all accounts. With that said, I can think of a few scenarios where it is worth a shot as there are many pros to working an account from more targeted to less. There are also some cons so I’ll start by addressing both. Pros: You’ll have less initial financial waste while prospecting keywords It is … [Read more...] about How To Expand An Account From Exact Match to Broad Match
5 AdWords PPC Areas I ‘Take With a Grain of Salt’
I’ve noticed a lot of PPC discussions lately where ‘take it with a grain of salt’ seems to be the answer. As search engines continue to expand ideas and opportunities for PPC marketers to use, it’s important that we realize, not everything is going to work the best and sometimes there’s no real way around an issue other than to get down to the nitty-gritty fundamentals. The … [Read more...] about 5 AdWords PPC Areas I ‘Take With a Grain of Salt’
Creating Image Ads with The Adwords Display Ad Builder
Have you mastered the art of creating and optimizing search campaigns? Are you looking for additional ways to generate traffic and leads? If so, then the display network is a great place to start. Google Adwords Display Network So what is the display network (previously known as the content network, and honestly, I’m still trying to get used to the name change)? It is the … [Read more...] about Creating Image Ads with The Adwords Display Ad Builder
Yahoo! To Microsoft Transition Survival Guide
The countdown to the Yahoo! And Microsoft integration has begun, and could be in full effect for PPC advertising as soon as November 1st. The transition from Yahoo! Search Marketing to Microsoft adCenter has filled our office with a mixture of excitement and nerves. As campaign managers, we have many questions about the impending changes and how they will affect our accounts. … [Read more...] about Yahoo! To Microsoft Transition Survival Guide
Yahoo! and Microsoft Search Alliance Guide
We all know it’s coming. Some of us are excited while some of us wish it weren’t so. It’s certainly the biggest news in PPC marketing since…I dunno…AdWords? It’s tough to finally say it, but Yahoo and Bing are combining in, what they’re calling, “the Yahoo! And Microsoft Search Alliance.” I guess that wasn’t as scary as I thought. As they say, admitting is the first step. The … [Read more...] about Yahoo! and Microsoft Search Alliance Guide
New AdWords Interface In Beta: See What’s New, Different and Better – Part 2
Last week I wrote about the first half of the new AdWords interface including the main campaigns tab, creating a new campaign and a new ad group. Today, I’ll dive into the reporting, tools, billing and my account tabs, as well as the Ad Group, Keywords, Ads, Settings and Networks tabs. The first thing I like is how you can click the arrow on the tab and get a drop down menu … [Read more...] about New AdWords Interface In Beta: See What’s New, Different and Better – Part 2
Our Top 10 Blog Posts for 2008!
2008 was a great year for PPC Hero! We continued to fight for truth, justice, higher click-through rates, lower cost-per-clicks, enhanced conversion rates, better quality scores, and the American way. In 2008, I think PPC Hero definitely leaped a few buildings in a single bound as well as outran some speeding trains (IMO). I'd like to highlight some of our accomplishments by … [Read more...] about Our Top 10 Blog Posts for 2008!
How to Use Google’s Insights for Search to Improve Your PPC Management
Last week, Google announced their new Insights for Search tool. Since the announcement, every major search marketing blog has been able to rave, rant or otherwise discuss this interesting new market research device. For my "Insights Expose" I'd like to simply discuss how useful it will be for PPC management. There are loads of potential implications ranging from enhanced … [Read more...] about How to Use Google’s Insights for Search to Improve Your PPC Management
New Placement Feature in Google Now Live
If you're a fan of creating placement performance campaigns you may want to take advantage of Google's new placement feature that now allows you to add and edit placements at the ad group level for each campaign. Instead of creating two separate campaigns, one for keywords and another for placements, you can now add both to any campaign and edit the placements at the ad group … [Read more...] about New Placement Feature in Google Now Live
