The crew here at PPC Hero was fielding quite a few questions in the last few months regarding how to manage in crisis situations. Specifically, our readers wanted to know how to manage a PPC account when conversion tracking fails. We tackled that issue and several others in a series on tricky account problems in October. Earlier this month, I wrote about how to test your … [Read more...] about How to Manage a Lead Gen PPC Account with No Conversion Tracking
Search Results for: excel
Heroview: PPC for SMBs
Today’s Heroview featured Robert Brady (@robert_brady). Robert is the Director of PPC & Conversion at Trafficado and is a Google AdWords Certified Partner & Microsoft adExcellence member. He has managed PPC for a variety of SMBs including a small grass-fed beef grower in Idaho, sun room installers, and a Washington DC lawyer. PPC Hero: Welcome to today’s Heroview, … [Read more...] about Heroview: PPC for SMBs
You mean it’s like, “If at first you don’t succeed, try, try again.”
As the 1947 version of Miracle on 34th Street points out, sometimes we don't make our goals or succeed on the first attempt. Hanapin Marketing's goal for PPC Hero was to increase monthly pageviews to 91,906 by December 1, 2011. Despite some excellent blog posts in November, we finished the month at 75,149 pageviews, which was 18% away from our goal. However, we will continue … [Read more...] about You mean it’s like, “If at first you don’t succeed, try, try again.”
Ad Extensions In 5 Days! Site Links – Small But Mighty!!
This is the first installment in our series Fully Utilizing AdWords’ Ad Extensions in Just 5 Days! Today we will discuss how amazing site link extensions can be for your PPC campaigns. If you were a pay per click metric or cool option to use in a PPC account, what would you be? I would be a site link extension for sure. In fact, when they first came onto the scene, I posted … [Read more...] about Ad Extensions In 5 Days! Site Links – Small But Mighty!!
PPC Problems Caused by Keyword Status
“My ads are all approved, but I can’t populate my ad using my keywords!” “I’m not seeing any conversions in one of my highest-performing ad groups!” “I’ve seen zero impressions in my new ad group!” Do any of these phrases sound familiar? Remember saying something similar recently and the feeling of despair and desperation that followed? The good news: everyone has … [Read more...] about PPC Problems Caused by Keyword Status
5 Tips for Transitioning an Established PPC Account
Ideally, you’ll be working with a client for several years, but since we live in an un-ideal world, sometimes clients shop around with different agencies, freelancers or in-house PPC managers before they find one that sticks. It’s also not unheard of to have to change around support on an account internally. The issue that this causes is a brand new team trying to tackle an … [Read more...] about 5 Tips for Transitioning an Established PPC Account
Exact Match Negative Keywords Live in adCenter
Microsoft Advertising adCenter has been very busy lately with updates to the UI, Desktop editor and the Import Campaign beta, but it doesn’t look like they’re quite done. Late yesterday afternoon, adCenter released a post on their blog informing readers that their negative keyword management had received a face-lift in the most recent version 8.1.111 of the Desktop editor, UI … [Read more...] about Exact Match Negative Keywords Live in adCenter
A Video Companion To: The Sweet Spot – Bidding Smartest, Not Hardest
You've all read Bryan's blog post from November 2nd. Since there was a such a good response to the post (maybe it had something to do with including a picture of the Biebs)--Bryan decided to make a video companion to the post. He shows you, in Excel, how to look over your keywords report to make the best bidding decisions. https://www.youtube.com/watch?v=89vXpyJ4WhA Check out … [Read more...] about A Video Companion To: The Sweet Spot – Bidding Smartest, Not Hardest
Did You Know: Some Google Display Network Sites Don’t Track Conversions
As my client team was putting together monthly reports to send out, one of my team members noticed a pretty big disparity between the Display Network CPL showing in the Google interface and the CPL that was being calculated in Excel. It was a difference of $2.33. I reached out to a Google rep about this disparity, and received the following response: there are some sites on the … [Read more...] about Did You Know: Some Google Display Network Sites Don’t Track Conversions
6 Quick Tips for Optimizing PPC Campaigns
“Every block of stone has a statue inside it and it is the task of the sculptor to discover it.” -Michelangelo You don’t have to be the Michelangelo of PPC to optimize a campaign, but optimizing is much like chipping away at a block of stone to discover the beautiful statue within. 1. Define Your Goal What is it you want your PPC campaign to do for you? Before you can optimize … [Read more...] about 6 Quick Tips for Optimizing PPC Campaigns
Letter from the CEO – “Looks like you’ve been missing a lot of work lately.”
"I wouldn't say I've been *missing* it, Bob." You may have noticed that I didn't post a 'Letter from the CEO' in October. My days at Hanapin have been extraordinarily busy lately with planning some big projects. Among them, we've officially accounced Hero Conf, and seven new team members started too! I'm back in the saddle though, and I'm lucky to have a team that kept … [Read more...] about Letter from the CEO – “Looks like you’ve been missing a lot of work lately.”
Rockin’ Around the Holiday Keyword Research Tree
As Kayla mentioned in her introductory post on Friday, this week we’ll be giving you one post a day about ramping your e-commerce PPC acc0unt for the upcoming holiday shopping season. Today I’ll be giving you some tips on doing effective holiday-focused keyword research, and be sure check back tomorrow for Kayla’s post, as she’ll be telling you how to put these new keywords to … [Read more...] about Rockin’ Around the Holiday Keyword Research Tree
