Are you looking for a way to boost your marketing on your Shopify business or store? The omnichannel strategy is probably the one you have been looking for. To generate sales, ensure that your customer experience is as personalized and relevant as possible. You must work across various digital marketing platforms or channels to provide the best experience to your customers … [Read more...] about Shopify Omnichannel Strategies to Boost Your Marketing
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How to Create an Ecommerce Video Marketing Strategy for Your Products
In today's world, eCommerce accounts are no longer indulged in using content and images to interact, promote or sell their products; instead, they use video content to pique people’s interests. Videos are a powerful marketing tool, especially in e-commerce. Videos can explain a product or service differently than text and images. When executed correctly, videos can … [Read more...] about How to Create an Ecommerce Video Marketing Strategy for Your Products
5 Social Media Advertising Tips to Nail Your Efforts and Get Your Expected Results
Do you want your social media advertising efforts to succeed? Of course, you do. According to data, brands saw 33% more purchase intent from exposure to LinkedIn ads. The figure highlights how ads are more than just one of the social media marketing trends of 2022. With the right strategies, social media ads can help you raise awareness, boost website traffic, … [Read more...] about 5 Social Media Advertising Tips to Nail Your Efforts and Get Your Expected Results
How to Get Found Online: 5 Tips for Small Business Owners in 2022
Not all small businesses or bloggers have the capital to run massive paid marketing campaigns. 47% of small business owners handle marketing efforts on their own. Many are on a tight budget and don’t know where to start. Once you have a website, its value primarily relies upon how well you can engage consumers. Engaging initially through one channel creates an … [Read more...] about How to Get Found Online: 5 Tips for Small Business Owners in 2022
7 Simple Tips For Creating Instagram Story Ads That Convert
Instagram stories drive a ton of engagement. People see them at the top of the feed as soon as they log in, and users want to check them out before they vanish in 24 hours. You can certainly reach a lot of people by just publishing organic stories – in fact, a third of the most viewed stories are from businesses. But to scale your organic presence, you need to turn to … [Read more...] about 7 Simple Tips For Creating Instagram Story Ads That Convert
Why First-Party Data is The Future of Digital Marketing
It seems that the era of third-party cookies is becoming a thing of the past. Major browsers such as Firefox and Safari had already started to block third-party cookies on their browsers. But they’re not the only ones to do so. On January 14, 2020, Google announced they would phase out third-party cookies in Chrome. They intended to do this “within two years,” which … [Read more...] about Why First-Party Data is The Future of Digital Marketing
Maximizing eCommerce and Performance Marketing Activity
The pandemic and resulting consumer behavior changes have led to a new era of eCommerce, with people around the world increasing their reliance on online shopping and brands investing far more money and attention in direct-to-consumer activity. It’s thought that 78% of D2C brands have increased their marketing budget over the past few years compared to only 60% of traditional … [Read more...] about Maximizing eCommerce and Performance Marketing Activity
Retail Search is the New PPC
“Amazon Ads, why?”. It all started for me back in 2018 when I interviewed some of the world’s leading PPC experts and surveyed award-winning paid search agencies. They were all doing Google Shopping campaigns but what about Amazon Ads? Very few of them invested there. Since then, Amazon Ads has caught up on both Meta and Google. The advertising revenue of Amazon … [Read more...] about Retail Search is the New PPC
The Art and Science of PPC Account Structures
With the rise of machine learning and the relentless march toward large-scale automation, digital marketers are now finding themselves in the middle of a perfect storm where they have less control over their campaigns, higher costs, and lousy results. To state the obvious, Google’s goals are not your goals. Source: Google Over the last few years, … [Read more...] about The Art and Science of PPC Account Structures
Proven Amazon Listing Optimization Tips From a Selling Pro
There are over 300 million active users on Amazon. As the world's largest online marketplace, Amazon is an excellent opportunity for people who want to make money (minus the boss). To grow your eCommerce business, you need to understand Amazon Listing Optimization. By optimizing your listing, you become more visible on the marketplace, this will increase sales and save your … [Read more...] about Proven Amazon Listing Optimization Tips From a Selling Pro
The Ultimate Guide to Paid Marketing for B2B
Paid marketing is an effective way of promoting a business, and the various mediums for paid B2B marketing are Google Marketing, Bing Ads, Facebook Ads, LinkedIn Ads, etc. For enterprise B2B companies, paid social and pay-per-click advertising can be challenging. The unfortunate reality is that the buyer journey for these businesses is long, with multiple stakeholders … [Read more...] about The Ultimate Guide to Paid Marketing for B2B
10 Solutions You’ll be Walking Away with from Hero Conf London 2022
One thing is certain about digital marketing: it is ever-changing. As digital marketers, we are constantly put through new quests to find effective and innovative solutions. Once again, we are taking the challenge and narrowing the most pressing solutions into 40+ actionable sessions to make sure you walk away from Hero Conf London 2022 with everything you need to reach your … [Read more...] about 10 Solutions You’ll be Walking Away with from Hero Conf London 2022
