Social media is always evolving. Long gone are the days when the platforms were just for socializing and posting status updates. In our digital-first world, social media has become a non-negotiable part of every savvy brand’s digital marketing strategy. The ever-changing users’ behavior and never-ending innovative feature updates from social media platforms keep marketers on … [Read more...] about Social Media Marketing in 2022: Five Trends to Double-Tap on
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Why Google Tag Manager Should Be on Every Performance Marketer To-Learn List
This year we will be celebrating ten years since the launch of Google Tag Manager (GTM), a tool that many readers here will be familiar with and have benefited from over the last decade. I firmly believe that gaining basic, practical knowledge of GTM will make any performance marketer better at their job. If you’re new to the industry or haven’t gotten around to exploring … [Read more...] about Why Google Tag Manager Should Be on Every Performance Marketer To-Learn List
Tips for an Effective Competitor Landing Page Analysis
Competition is a necessary evil in the business world. If you're not constantly watching what your competitors are doing, you can quickly find yourself out of luck. This is why competitor analysis is such a critical part of an effective PPC campaign. By understanding your competition's strategy, you can better optimize your own campaign and avoid costly mistakes. This blog post … [Read more...] about Tips for an Effective Competitor Landing Page Analysis
14 Strategies to Promote Your Business Through PPC
Are you getting low-quality traffic through your PPC campaigns? Are fraud clicks draining your revenue from the PPC? Is your return on investment on PPC not as expected? Even though PPC advertising is an integral part of an effective marketing strategy, poor tactics can burn your ad budget and, thus, negatively affect your PPC results. PPC has been … [Read more...] about 14 Strategies to Promote Your Business Through PPC
Secrets to Choosing Effective Images for PPC Ads on Social Media
As a PPC professional, you know how challenging it can be to get your ads noticed. It's especially true when advertising on social media. Users scroll and scan, not read their feeds; so, a well-written ad copy is not enough for them to notice and get interested in your offer. Since they are 65% more likely to remember visual information, it's time to pay more attention to … [Read more...] about Secrets to Choosing Effective Images for PPC Ads on Social Media
Six Best Practices in Programmatic Advertising to Increase Brand Reputation
Traditional, conventional display marketing is out; programmatic advertising is in. Certainly, the evidence from digital ad spend points that way, and it makes sense. It’s an even more effective tool that lets you accomplish your advertising goals without breaking the bank. Programmatic advertising, after all, works by putting hyper-specific data about your target … [Read more...] about Six Best Practices in Programmatic Advertising to Increase Brand Reputation
10 Key Trainings You’ll Only Find at Hero Conf Austin 2022
One thing is certain about digital marketing: it is ever-changing and it's constantly putting us on new quests to find effective and innovative solutions. This is exactly why we are so passionate about this industry! Eight years of practice have helped us perfect the ideal conference formula to find the balance between learning and unwinding. From January 31st to … [Read more...] about 10 Key Trainings You’ll Only Find at Hero Conf Austin 2022
Five Tips on How to Retarget iOS Users Who Opted-Out From Tracking
On April 26, 2021, the iOS 14 update launched and introduced a push notification that prompts users to either allow or deny apps to track their activity. According to a report by Flurry, during the first two weeks after the launch, 96% of US users chose to opt-out from tracking when prompted. Globally, the number is 88%. PPC advertisers are heavily reliant on tracking and … [Read more...] about Five Tips on How to Retarget iOS Users Who Opted-Out From Tracking
The Digital Marketing Certifications Most Worth Your Time
When I first started my digital marketing career, I remember thinking, “I bet there are a handful of online courses and certifications I could do to get a head start!” One Google search and 5 minutes later, I was completely overwhelmed by the amount of options. There are numerous certifications readily available to you online - but where to begin? In this article, you will find … [Read more...] about The Digital Marketing Certifications Most Worth Your Time
Creative Strategy, Ad Sequencing, and the move to Consolidation within YouTube Advertising
YouTube is the premier online destination for video consumption, but also an important piece of any advertiser’s strategy. The year-on-year growth rate of YouTube users between 2016 and 2021 was drastic. 2016 experienced a 13% growth rate, while in 2021, it amounted to 4.9%. This year, there are approximately 1.86 billion YouTube users worldwide, up from 1.47 billion in 2017. … [Read more...] about Creative Strategy, Ad Sequencing, and the move to Consolidation within YouTube Advertising
The Top 25 Most Influential PPC Experts in 2021
If there’s anything COVID-19 has taught us is the importance of community. As an organization, one of our many goals is to uplift the PPC industry and be a platform to highlight the growing talent in this community. Keeping that in mind, we are excited to present you all with the highly anticipated Top 25 list with the most influential PPC experts of 2021. With everlasting … [Read more...] about The Top 25 Most Influential PPC Experts in 2021
How is Artificial Intelligence Transforming the Social Media Marketing Field?
Artificial Intelligence in social media is more prevalent in our daily lives than many people realize. Don’t believe us? Take a look at the book recommendations on your Kindle app, the voice assistants on your smartphone, or the person you chatted with for a complaint on an e-commerce site. AI was behind them all. It’s no secret that social media platforms use Ai … [Read more...] about How is Artificial Intelligence Transforming the Social Media Marketing Field?
