Lately, I've had the opportunity to speak with a number of small business owners about their digital marketing needs. What I'm learning is that there's a HUGE discrepancy in the value many small business owners place on digital presence/marketing compared to the known value digital provides. We know that 63% of Americans search on Google, 68% of Americans use Facebook, and 35% … [Read more...] about Starting Your Digital Journey As A Small Business
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What Your Marketing Team Can Get Out of Hero Conf [+Program Guides]
Hero Conf is a mecca for paid search. That means that the topics covered are exclusive to paid advertising, whether it be Google ads, Facebook ads, Youtube, programmatic, display, mobile, app marketing, remarketing, etc. But the thing is, even if only a small part of your job (for anyone on your team) includes managing your brand's paid advertising, you will get a ton of value … [Read more...] about What Your Marketing Team Can Get Out of Hero Conf [+Program Guides]
PPC Hero Summit is giving away Free Hero Conf Tickets [+More info on sessions]
This blog post is part of a weekly series to tell you more about the sessions at the PPC Hero Summit, a free online seminar for digital marketers on Wednesday, March 6th. If paid media is a part of your job, this event is for you. Register here. The PPC Hero Summit is exactly 2 weeks from today. And I'm happy to announce that giveaways we're doing throughout the event include … [Read more...] about PPC Hero Summit is giving away Free Hero Conf Tickets [+More info on sessions]
5 Examples of Ads & Landing Pages That Have Perfected Post-Click Optimization
More than 96% of ad clicks don’t convert, and that’s largely in part because too many digital marketers don’t focus enough on post-click optimization. They focus primarily on pre-click strategies instead, which results in non-converting clicks. Dedicating more time to optimize the post-click experience can drastically change the outcome of your campaigns by turning ad clicks … [Read more...] about 5 Examples of Ads & Landing Pages That Have Perfected Post-Click Optimization
New from LinkedIn: 2018 Year In Review
LinkedIn Ads is a great way for advertisers to reach professionals with robust targeting specific to career and business audiences. B2B advertisers especially love LinkedIn because it enables them to adequately target decision-makers in ways that aren't available on other social platforms. In an effort to keep up with the emerging ways in which users interact with content, … [Read more...] about New from LinkedIn: 2018 Year In Review
Mobile Gaming: Boosting User Retention with Digital Advertising
If you develop mobile games, the majority of your revenue likely comes from in-game advertising or microtransactions, and both of these happen post-download. In 2018, an average of 1,800 games/mo were launched on the IOS app store alone. With this sort of competition, users have more options than ever to find a game they want to invest their time (and money) into and can shop … [Read more...] about Mobile Gaming: Boosting User Retention with Digital Advertising
Announcement! The 2019 PPC Hero Summit is March 6th
The 2019 PPC Hero Summit is a half-day free seminar for digital marketers that features 8 sessions with the writers and digital experts behind PPC Hero, in partnership with Optmyzr, Mobile Monkey, Adstage, and Unbounce. If paid advertising is a part of your job, then this is an event for you! The Summit features popular marketing speakers including Jeff Allen, Larry Kim, … [Read more...] about Announcement! The 2019 PPC Hero Summit is March 6th
Curate Your Audience to Get Better Results from Your Digital Campaigns
Knowing your audience is an important part of your marketing strategy. You need to know and understand who you need to target to reach your goals and objectives. Effectively targeting your potential users can lead to decreased costs through personalized content and messaging, user segmentation, and better-qualified leads. Of course, the first step is to find who to target and … [Read more...] about Curate Your Audience to Get Better Results from Your Digital Campaigns
Exploring RollWorks for ABM and B2B Marketing
A primary challenge of ABM and B2B marketing is often not the number of leads, but more so the quality of these prospects. Generation of leads often begins with search where a self-qualified audience provides a predictable and valuable return. For many industry niches, top terms are limited in available impressions which means efforts and budget must be effectively distributed … [Read more...] about Exploring RollWorks for ABM and B2B Marketing
2018 Year in Review: The Biggest News In Digital Marketing Policies and Regulations
*This article does not constitute legal advice, nor is this information intended to create or rise to the level of an attorney-client relationship. You should seek professional legal advice where appropriate.* These days, more than ever, news comes fast. There have been multiple instances where I’m reminded of a major news story, and have been surprised to remember that it … [Read more...] about 2018 Year in Review: The Biggest News In Digital Marketing Policies and Regulations
Next-Level Audience Targeting for your 2019 Marketing Plan
It's the frosty time of year when hot takes start flying. What new goodies will 2019 will bring for marketers? On this end, I am resolved to ditch high cost leads on Search (to the best of my ability) and discontinue spending budgets on "good enough" social ad audiences. Personally, I have already declared 2019 the year Account Based Marketing (ABM) by way of crafting several … [Read more...] about Next-Level Audience Targeting for your 2019 Marketing Plan
What To Do If Your Black Friday Flopped
While most of America was stuffing their face with Turkey, digital marketers around the world anxiously awaited the ensuing cyber selling free-for-all. Good performance on Black Friday and Cyber Monday can set an account up for record numbers during the holiday season. On the other hand, underwhelming numbers can lead to account uncertainty and a less-than-solid client … [Read more...] about What To Do If Your Black Friday Flopped
