One of the guiding principles I utilize for Account Management is taking a beat to consider: If a competitor digital agency took a look at my accounts, what would they say to my client to try and win the business? Albeit a bit paranoid in nature, it’s a useful lens to view your work as objectively as possible. Having run through this exercise countless times, here are a … [Read more...] about Could Another Digital Agency Easily Steal Your Clients?
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Paid Social Predictions for Marketers in 2020
Now that we're all aware that paid social is crucially important for your business...it's time to catch up with the always-changing ad formats, algorithms, and audiences. We’re taking predictions for paid social a step farther than 2019… looking all the way into 2020. Talk about getting ahead of the game! From Instagram spend to Facebook attribution to how Amazon and … [Read more...] about Paid Social Predictions for Marketers in 2020
How We Train PPC Experts
I work with a team full of lifelong learners. It is a requirement to work at Hanapin. Gotta have that thirst for knowledge. Something happens, though, when you have a diverse team with varying depths of PPC knowledge: one-size-fits-all training doesn’t work. One-size-fits-most doesn’t work. This is a problem I ran into when I sat down with my colleague to construct our training … [Read more...] about How We Train PPC Experts
A Remarketing-Free PPC Strategy
What if you had to remove remarketing from your PPC campaign mix? If you only advertise to a US-based audience, you may not have considered this question. If you’re advertising in the EU, you’ve been forced to consider your remarketing options a lot in 2018 as a result of GDPR. ( Check out What Is GDPR and How Will It Impact Online Advertising, if you’re not sure what the … [Read more...] about A Remarketing-Free PPC Strategy
Surfing the Waves of Creative Destruction
This post is shared with you from Anders Hjorth, Digital Marketing Strategist at Innovell & speaker at Hero Conf London. AI is disrupting the Search Industry It is only fair that I start with a confession: Facebook thinks I am German. So they serve me German language advertising. I am many things, Danish national, French resident, Estonian e-resident. I also speak several … [Read more...] about Surfing the Waves of Creative Destruction
Quora Ads: How to Reach Your Target Audience at Key Moments
Quora is a unique, high-intent advertising platform, ideally suited to reach customers as they evaluate and research a product or service. People come to Quora to ask questions, and to read and share insightful answers. This includes people looking for reliable information about your company, products, competitors, and industry. This provides advertisers the opportunity to … [Read more...] about Quora Ads: How to Reach Your Target Audience at Key Moments
Where Marketers Are Spending Their Digital Dollars in 2019
The end of the year is coming up fast and I'm guessing you're probably in the middle of figuring out next year's budget. It's definitely one of your favorite things to do this time of year...right? right??? Yeah, we get it! To help ease the stress of next year's planning and give you some guidance on where you could be spending your digital dollars, I'll lay down some of the … [Read more...] about Where Marketers Are Spending Their Digital Dollars in 2019
How Google Determines Which Ads To Serve
Before I had ever heard of Pay-Per-Click or Paid Search, I was completely unaware of how it was determined which ads or search results would appear on a page. Now, over four years later, I have a solid understanding of how search results are populated, ads are shown, how display ads follow me around, and so much more. It’s the wonderful world of Digital Marketing led by Google, … [Read more...] about How Google Determines Which Ads To Serve
An Overview On Pinterest Audience Targeting
It is getting harder and harder to ignore Pinterest, especially if you’re in the ecommerce business. Pinterest has been growing steadily every year and user engagement is skyrocketing thanks to Pinterest’s devotion to user feedback that has led to consistent innovation and improvement of the platform. Pinterest’s interface for ads has also steadily improved, offering refined … [Read more...] about An Overview On Pinterest Audience Targeting
Set Up Creative Testing in Apple Search Ads
Apple Ads is a great platform to target new users efficiently, however, their targeting is less than preferable to advertisers who rely on detailed custom targeting. With the upcoming Holiday season, where inevitably new phones will be purchased as gifts, it’s more important than ever to ensure you’re taking advantage of creative testing in Apple Search Ads. You’re probably … [Read more...] about Set Up Creative Testing in Apple Search Ads
Best Practices for LinkedIn Sponsored InMail Campaigns
On LinkedIn, you can advertise your product or services to more than 560 million active professionals. LinkedIn is a unique social media advertising platform, because the audience intent is very different from other social media websites and apps like Facebook, Instagram, or Snapchat. People on LinkedIn are professionals browsing content relevant to their careers, and … [Read more...] about Best Practices for LinkedIn Sponsored InMail Campaigns
The Latest PPC Updates to Catapult Campaigns in 2019
We’re all very well acquainted with the PPC industry charging ahead like a bullet train, and we’re all just trying to hang on tight to the caboose. With all of the updates that have happened over the last few months – and the inevitable changes soon to come - in AdWords (ahem, Google Ads), Facebook, YouTube, automation, etc etc etc…we just need to hop on a webinar and sort it … [Read more...] about The Latest PPC Updates to Catapult Campaigns in 2019
