You're All Set! You're now registered for Hanapin Marketing's flash webinar, Building Personas For Better Results [Our Success Stories]. Check your email now for a link to join the webinar. Know of a fellow PPC fan who would also love this webinar? or Email It » Other Resources You Might Like: Facebook Audience Insights: Advanced Guide To Creating … [Read more...] about Webinar Confirmation: Building Personas For Better Results [Our Success Stories]
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6 Strategies For Targeting Followers With Twitter Ads
Every day, millions of people log into Twitter to discover what’s happening around the world. Whether they’re sifting through headlines, engaging with their community or sharing pertinent news, Twitter is a tailored newsfeed for finding the latest news and content you want to read. Did you know that on average: 9,100 tweets are sent every second (cool visualization) … [Read more...] about 6 Strategies For Targeting Followers With Twitter Ads
The Pinner Journey: Mapping The Path To Purchase
Did you know 87% of Pinners reported that Pinterest helped them decide what to purchase (Millward Brown)? Which is what makes Pinterest such an attractive platform for marketers. It has the unique ability to influence future purchases. This may explain why Pinterest saw such tremendous gains with advertisers in 2015. Here’s what the growth pattern looked … [Read more...] about The Pinner Journey: Mapping The Path To Purchase
How The Zodiac Affects Your PPC Life
Welcome to the PPC Zodiac. This is your guide to the stars and their celestial effects on your everyday choices in paid search and what tools you should be using for optimal PPC domination. From an early age, I was blessed with knowledge of PPC Astrology, which was an utterly useless talent to possess until today. Let me explain how something as ordinary as your birthday guides … [Read more...] about How The Zodiac Affects Your PPC Life
4 Ways Google Tag Manager Will Help Your PPC
I’m always looking for new ways to save time and better optimize my accounts. There are scripts and third party software tools that work, but how many PPC marketers are using Google Tag Manager? If you haven’t tried it yet, I’m hoping this blog will convince you. Here are four reasons why you need to try it. 1) Less Time Talking To Developers This is not, by any means, a … [Read more...] about 4 Ways Google Tag Manager Will Help Your PPC
Knowing When It’s Time To Explore New PPC Engines
It’s amazing how many businesses we come across that are still Google-centric. They may have a Bing account, but it’s on autopilot, or not on at all. They’ve had all kinds of conversations about expanding into other engines, like Facebook, but nothing has stuck. All of these businesses want to grow, but they don’t have a strategy. Why? Usually, it’s because they are … [Read more...] about Knowing When It’s Time To Explore New PPC Engines
New PPC Hero Podcast! 2016 Travel and Tourism Trends
The PPC Hero Podcast offers PPC insights from experts at Hanapin Marketing and the writers behind PPC Hero. Every month, we do a new podcast and so far, have touched on topics like programmatic advertising, the most impactful 2015 updates, facebook advertising, and hot trends to be aware of in 2016. In the latest episode of the PPC Hero Podcast, Hanapin's Associate Directors … [Read more...] about New PPC Hero Podcast! 2016 Travel and Tourism Trends
Use Customer Feedback To Optimize Your PPC Campaign
Customer feedback gives marketers and business owners the insights to improve their product or service. It also gives PPC strategists the opportunity to improve the performance of their biddable media campaigns. To this end, seller and product ratings are a great way to help you improve your conversion rate and boost your quality scores. This blog post will look at how to … [Read more...] about Use Customer Feedback To Optimize Your PPC Campaign
Hero Conf Experts Share Their Session Takeaways!
Hero Conf Philadelphia is just over a month away, and our experts are ready to share some of what you can expect in their sessions. Don't miss your chance to join these and other world-class speaker, April 25-27 at the Pennsylvania Convention Center in downtown Philadelphia. When Abandoning Best Practices is the Right Thing to Do "We have these best practices in the … [Read more...] about Hero Conf Experts Share Their Session Takeaways!
Why SMBs Should Not Run AdWords Accounts
The headline may seem like click bait, but rest assured, I fully believe this statement. I’m writing this post because for years, AdWords’ marketing has simplified the management process and claimed that businesses of any size can participate. Though this messaging has tailed off as of late, small businesses are still at a severe disadvantage when trying to run AdWords … [Read more...] about Why SMBs Should Not Run AdWords Accounts
Explaining The Value Of PPC To The C-Suite
As the digital marketing world continues to expand, it can be harder for those not involved in the day-to-day to lose sight of the value of each piece of the total marketing scope. It can sometimes be easiest to segment all the platforms and engines and judge them in a silo, but the truth is that all those engines work together to contribute to the machine. For those of you … [Read more...] about Explaining The Value Of PPC To The C-Suite
Don’t Miss PPC Hero Live Summit – Time to Diversify: Market Expansion
With Associate Director of Services, Cassie Oumedian, and Sr. Account Manager and social expert, JD Prater, explore market expansion opportunities within existing accounts and on social platforms like Facebook and Instagram, as well as programmatic advertising. The landscape is changing; you can’t afford to wait! Time To Diversify: Market Expansion Opportunities What … [Read more...] about Don’t Miss PPC Hero Live Summit – Time to Diversify: Market Expansion
