The cornerstone of PPC has always been search, however the overarching theme from the past few years is a sharp increase in technologies and platforms utilized by marketers to aid the performance of their overall PPC efforts. With the continued popularity of conversion rate optimization strategies, more sophisticated capabilities within search and expanded targeting in social … [Read more...] about [Industry Report] 70% of advertisers reported increases to their PPC budgets in 2015
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AdWords Customer Match: Advertising To Your Email Database
Google recently announced the ability to target ads based upon email addresses. This feature, called Customer Match, allows you to show specific ads to searchers who are logged in with their email address in the Google, YouTube or Gmail. This strategy is useful when you have an email database and want to show highly targeted ads to leads or existing customers at specific … [Read more...] about AdWords Customer Match: Advertising To Your Email Database
Your Resource Guide To Learning PPC
Last week a friend asked me, "Outside of hands-on experience, where are the best places to learn PPC on the Internet ." This got me thinking about something Seth Godin said, "We're not going to outgrow our need for information." We live in a time where there's so much information freely shared across the web. Some of it is good and some of it is crap. Either way we're … [Read more...] about Your Resource Guide To Learning PPC
[New Webinar with Wordstream] What You Don’t Know Can Hurt You!
4 Insights PPC Advertisers Need To Know Featuring PPC Hero blogger, Chadd Powell and Navah Hopkins from Wordstream The typical small business spends $1,200 a month on PPC & wastes over 25% of their budget! This is generally due to haphazard approaches to account structure & quality score. Are you wasting dollars? Join us on Thursday, October 29th at 1pm EST as Hanapin … [Read more...] about [New Webinar with Wordstream] What You Don’t Know Can Hurt You!
How Programmatic Display Can Give Your Clients The Boost They Need
At this point in the ever-changing digital marketing world, most of us have either worked on programmatic display campaigns for our company and/or clients or have at least heard about how programmatic is a strong marketing channel. To understand the power of programmatic, you must first educate yourself on the various targeting options and “data sources” provided by the … [Read more...] about How Programmatic Display Can Give Your Clients The Boost They Need
How A Lead Gen Strategy Increased PPC Revenue For An Ecommerce Account
As digital marketers, it’s important to always be thinking of new ways to generate revenue for your clients or business. While you are reading up about the latest PPC feature to test in your account, you might not realize that you probably already have valuable tools at your disposal. Below I will discuss how one company created online marketing synergy by using a lead … [Read more...] about How A Lead Gen Strategy Increased PPC Revenue For An Ecommerce Account
Only 3 Weeks Until Hero Conf London!
Register Now for the Most Relevant, Actionable PPC Information! We’re putting the finishing touches on our first ever London Hero Conf event, 28-30 October at the Millennium Gloucester London Kensington Hotel and Conference Centre. But there is still time to claim one of our few remaining seats and access the best PPC content around. Our staff are particularly excited … [Read more...] about Only 3 Weeks Until Hero Conf London!
Naming Your Campaigns: The Unsung Hero of PPC
Nothing kills the excitement of a PPC conversation like talking about how you name your campaigns. No really, try discussing your finely tuned naming strategy at your next party, even a PPC one. You’ll notice you have the snack table all to yourself. How you name your campaigns can make your PPC life easier or a lot harder. As an analyst I deal with a lot of PPC accounts on … [Read more...] about Naming Your Campaigns: The Unsung Hero of PPC
Are Multi-Channel Efforts Undermining Your PPC?
We all know the classic saying, “Teamwork makes the dream work” and it couldn’t be truer for marketing. Ensuring that your marketing channels are cooperating to create a cohesive message is one of the cornerstones of effective branding for your business. PPC marketing is fraught with reminders that congruence is key. These reminders vary from Quality Score (a metric that … [Read more...] about Are Multi-Channel Efforts Undermining Your PPC?
Determining The When And How Of Cross-Channel Budget Allocation
Google’s global search market share is 67%. That volume combined with the decent quality of traffic Google provides is the reason why so many PPC advertisers spend 75% of their PPC budget with the engine. But how do you know when it’s time to branch out? Are You Budget Constrained And Running Only (Or Mostly) In Google? Break your campaigns and/or keywords into buckets. … [Read more...] about Determining The When And How Of Cross-Channel Budget Allocation
How To Write A PPC Job Description In Today’s World
The ability to run effective PPC campaigns is among the hottest skills that got people hired last year and every day more companies discover the importance of being found in the search results. Agencies around the world are constantly on the lookout for qualified individuals to manage the stream of new clients and an increasing number of companies are even able to justify an … [Read more...] about How To Write A PPC Job Description In Today’s World
The Pre-Holiday Planning Guide You Can’t Afford To Miss
Although you may still be recovering from your banner Back to School year, I regret to inform you that it’s not time to relax just yet. That’s right, it’s time to prep for your 2015 Holiday Season! Any seasoned ecommerce vet will tell you that if you’re not ready by September, you’re already getting left behind. Although we’re midway into September, I’m going to give you a … [Read more...] about The Pre-Holiday Planning Guide You Can’t Afford To Miss
