Search Results for: facebook

Nail Down A Mobile Strategy In 5 Simple Steps

Question: Do you have a solid mobile strategy in place for your PPC efforts? If not, you should carve out some time to think about it and nail down an action plan to capture this ever-growing market in the PPC space. We’ve talked about micro-moments and what that means for advertisers, but we didn’t really talk about the specifics of putting together an overall strategy. … [Read more...] about Nail Down A Mobile Strategy In 5 Simple Steps

Welcome To Mobile App Installs 101

“Mobile app installs” is an AdWords campaign type. By the name, it is not a surprise that the purpose of this campaign is to drive app downloads. The ads send users to the app store after the ad is clicked. Conversion Tracking Mobile app install campaigns are direct response focused. Conversion tracking is a must where available (spoiler alert!). Like traditional conversion … [Read more...] about Welcome To Mobile App Installs 101

You’re Doing This One Thing Wrong In Digital Marketing

So, you’ve got yourself all set up in Google AdWords and Bing Ads. Nice work. You’re keeping up with the modern world of business. You understand why a geo-targeted campaign with high-intent keywords and well-written ads will probably be more effective than blowing dollars on a billboard beside a thoroughfare. By golly, you’re standing on the cutting edge! You’re a regular … [Read more...] about You’re Doing This One Thing Wrong In Digital Marketing

Webinar Template – Wordstream

More about this Webinar PPC marketing, social media, and content remarketing are rapidly converging. To continue to be successful in today's digital world, you must integrate both your paid and organic teams. Join us for a whirlwind tour of some of the coolest PPC opportunities on Facebook, Twitter, LinkedIn, Google+ & YouTube. We'll be discussing strategies such as content … [Read more...] about Webinar Template – Wordstream

On Demand Webinar – Top Ten Social Media Advertising Hacks Of All Time

On Demand Webinar Top Ten Social Media Advertising Hacks Of All Time Presented by & Your On Demand Webinar is located below. Please be sure to bookmark this page for future access to this webinar. Click here for a pdf of the webinar transcript. Webinar Transcript Welcome everyone. This is Matt Umbro of Hanapin Marketing. We have a special webinar for you today, … [Read more...] about On Demand Webinar – Top Ten Social Media Advertising Hacks Of All Time

How Policy Updates Helped Increase Conversions by 34% – The Importance Of PPC Diversification

PPC advertising policy changes are not new and, unfortunately, they don’t seem to be going away anytime soon. Even if you do follow all the policies and attempt to comply, sometimes a feature or channel that once was a PPC profit center can become discontinued, severely impacting a businesses’ bottom line. However, if you have a diversified PPC strategy and are quick to adapt … [Read more...] about How Policy Updates Helped Increase Conversions by 34% – The Importance Of PPC Diversification

Top Ten Paid Social Media Advertising Hacks of All Time [New Webinar!]

This year, marketers worldwide will spend a whopping $23.68 billion on paid media to reach social network users… and I bet you’re one of them! Paid social has literally exploded recently; just a few short years ago, you probably thought you using Facebook and Twitter organically to somehow get noticed was going to be viable in the long term (ha, ha -- weren’t we naive?). You … [Read more...] about Top Ten Paid Social Media Advertising Hacks of All Time [New Webinar!]

[New Webinar with Larry Kim!] Top Ten Paid Social Media Advertising Hacks of All Time

PPC marketing, social media, and content remarketing are rapidly converging. To continue to be successful in today’s digital world, you must integrate both your paid and organic teams. Join us for a whirlwind tour of some of the coolest PPC opportunities on Facebook, Twitter, LinkedIn, Google+ & YouTube. We’ll be discussing strategies such as content remarketing, using paid … [Read more...] about [New Webinar with Larry Kim!] Top Ten Paid Social Media Advertising Hacks of All Time

Build And Sustain Successful PPC Relationships

While landing a new client can sometimes be viewed as the biggest hurdle in any marketing relationship, keeping the client happy and having a successful relationship is even more important. Sure, landing a client is a difficult task. You have to offer all the services they expect or need, have a pricing structure they’re comfortable with, and you’re usually up against stiff … [Read more...] about Build And Sustain Successful PPC Relationships

Pitch Now to Speak at Hero Conf London!

Hero Conf prides itself on bringing new ideas, creative concepts and exciting voices to the forefront of the PPC community. We love to see the progression of a digital marketing professional from PPC Hero reader, to Hero Conf attendee to Hero Conf speaker. Fresh perspectives often provide unexpected and genuine insight from truly devoted search marketing experts. That’s … [Read more...] about Pitch Now to Speak at Hero Conf London!

Webinar Confirmation: Top Ten Paid Social Media Advertising Hacks of All Time

You're All Set! You're now registered for Hanapin Marketing and Wordstream's webinar, Top Ten Paid Social Media Advertising Hacks of All Time. Check your email now for a link to join the webinar. Know of a fellow PPC fan who would also love this webinar? or Email It » Other Resources You Might Like: Reassess How Your Facebook Campaigns Are … [Read more...] about Webinar Confirmation: Top Ten Paid Social Media Advertising Hacks of All Time