Regional champs have been named in this year's search marketing madness. Before the intense rivalries can heat up, we want to take a moment to congratulate each of the winners! PPC Software Regional Champ Acquisio From their website: The world’s leading Performance Media Platform, Acquisio helps marketers buy, track, manage, optimize, and report on media across all … [Read more...] about Search Marketing Madness Final Four Announced!
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Heroview: An In-depth Look At Remarketing
On last week's Heroview we had Cassie Oumedian (@Cass_Oumedian) on to chat in-depth about remarketing. Cassie is an Account Manager with Hanapin Marketing with over four years of online marketing experience combined with a background of ten years of traditional marketing. Cassie has worked with a variety of business-to-business and business-to-consumer verticals in ecommerce … [Read more...] about Heroview: An In-depth Look At Remarketing
Finalist: Optimizing and Targeting for User Behavior
Editorial note: This guest post is a finalist in our Hero Conf scholarship event. Jeremy Estes currently works on the paid search team at Standing Dog Interactive in Dallas, Texas. When I first started building PPC campaigns, 7 or 8 years ago, I remember getting all the “pro tips” like putting the keyword in the title, using numbers or special characters, title casing, … [Read more...] about Finalist: Optimizing and Targeting for User Behavior
A Great Headline Deserves An Equally Great Image
One of the better Facebook ads I’ve seen lately was this ad for Kashi GoLean cereal: And what struck me was the headline. Not a great headline if you’re not dieting, but if you ARE trying to lose weight, you’re likely on some flavor of high (or at least higher) protein diet such as The Zone or Atkins or South Beath. And if you are on one of those diets, then the idea … [Read more...] about A Great Headline Deserves An Equally Great Image
6 Approaches To Improving Your PPC Conversion Rate
When it comes to PPC, generally clients want me to do two things for them: Increase Conversions Reduce Cost Per Conversion Achieving these two goals requires more than just good luck. I want to discuss six different approaches you can take to measuring and improving your conversion rate. 1. Set Goals The first thing I always look at when I start off trying to improve my … [Read more...] about 6 Approaches To Improving Your PPC Conversion Rate
Tap into Foreign Markets With International PPC Campaigns
Want to reach further with your marketing? An international PPC campaign can be a key part of getting the word out about your product or service. Overseas consumers are coming online at an incredible rate. According to Internet World Stats, the Middle East and Africa have the fastest growing online populations, while Asia accounts for 44.8 per cent of internet users. A … [Read more...] about Tap into Foreign Markets With International PPC Campaigns
Google’s lead product manager, Paul Feng, to speak at Hero Conf!
We’re very excited to officially announce that Paul Feng will be speaking at Hero Conf 2013! Feng is responsible for all AdWords advertiser tools and interfaces at Google, including AdWords.google.com, AdWords Editor and the AdWords API. As a keynote speaker, Feng will join a roster of elite PPC pros like Bryan Eisenberg, Andrew Goodman and David Rodnitzky. See the full … [Read more...] about Google’s lead product manager, Paul Feng, to speak at Hero Conf!
Enhanced Campaigns – It Isn’t All Bad, But We Have Some Thoughts
There is so much going on in the world of PPC lately that we’re spending an entire week introducing the changes and letting you know how to make the most of them. It goes beyond Google’s new “Enhanced Campaigns” feature to Facebook and Analytics. Over the next week, PPC Hero is going to take a look at each of these updates in a series of posts designed to get you ready for all … [Read more...] about Enhanced Campaigns – It Isn’t All Bad, But We Have Some Thoughts
Enhanced Campaign Silver Linings: Geo Targeting
There is so much going on in the world of PPC lately that we’re spending an entire week introducing the changes and letting you know how to make the most of them. It goes beyond Google’s new “Enhanced Campaigns” feature to Facebook and Analytics. Over the next week, PPC Hero is going to take a look at each of these updates in a series of posts designed to get you ready for all … [Read more...] about Enhanced Campaign Silver Linings: Geo Targeting
Google Says “Do Mobile or the Kitten Gets It”
There is so much going on in the world of PPC lately that we're spending an entire week introducing the changes and letting you know how to make the most of them. It goes beyond Google's new "Enhanced Campaigns" feature to Facebook and Analytics. Over the next week, PPC Hero is going to take a look at each of these updates in a series of posts designed to get you ready for all … [Read more...] about Google Says “Do Mobile or the Kitten Gets It”
Five Questions We Didn’t Have Time For In #ppcchat Today
I just finished today's #ppcchat (every Tuesday at Noon EST, hosted by @matt_umbro). The streamcap is already live. We only had an hour though, so here's five questions that we didn't have time for that I'd like to share! This week's #ppcchat was all about Hero Conf, kind of a "behind the scenes" look at planning and what we have in store and how we've made things even better … [Read more...] about Five Questions We Didn’t Have Time For In #ppcchat Today
Keep Your (Ad’s) Promises!
If you sell lots of different stuff, and your ad prominently features one item -- even if that item is merely a stand-in for a whole category -- guess what prospective customers want to see after they click your ad and arrive at your landing page? The pictured item. Really. But more often than not, the very cool, funky, and unusual item pictured is no where to be found. … [Read more...] about Keep Your (Ad’s) Promises!
