To wrap up January, we wanted to look back at what happened this month and the best things that came out of it. After polling the office, here's what the staff of PPC Hero considered their best lessons from the month. Amanda West-Bookwalter A continued source of learning for me, and this month was no different, is product listing ads. They can get otherwise unknown, small … [Read more...] about The Seven Best PPC Learnings from January 2013
Search Results for: facebook
Trending Strategies in PPC, Expert Innovations, and Valuable Networking in Austin this April
Since many of our readers have been inquiring about what’s in store for this year’s Hero Conf event in Austin, and because registrations are already filling up our capacity in this popular location, I wanted to give you a quick update on what to expect at the industry’s best PPC marketing conference! From April 8-10, if you’re able to join us in Austin, these incredibly … [Read more...] about Trending Strategies in PPC, Expert Innovations, and Valuable Networking in Austin this April
Heroview: Randomness, Black Swans and Fragility and How they Affect SEM
Yesterday we had an amazing opportunity to talk to Andrew Goodman who talked about Randomness, Black Swans and Fragility & How They Affect SEM. ________________________________________ PPC Hero: Could you start by telling us a little bit about your background in PPC? Andrew: It's nearly as simple as having tinkered with AdWords Select in Mar 2002 & being blown away by … [Read more...] about Heroview: Randomness, Black Swans and Fragility and How they Affect SEM
Why I’m Excited to Go Back to Hero Conf in 2013
As we’re currently on the eve of our super early bird Hero Conf price expiring this Friday (Jan 11th 2013) – I thought I’d put down my thoughts on last year and why you have to attend this year’s event! For those of you who have missed it, Hero Conf 2013 will be taking place in Austin, TX on April 8-10. It’s a 3 day event this year, up from 2 last year, and will include two … [Read more...] about Why I’m Excited to Go Back to Hero Conf in 2013
Dennis Yu: Hero Conf 2013 Interview
We had the opportunity to interview Dennis Yu, who will be speaking about Facebook and PPC at Hero Conf 2013. Dennis Yu is CEO of BlitzMetrics. He has helped brands grow and measure their Facebook presence and is an internationally recognized lecturer in Facebook marketing, having been featured on National Public Radio, TechCrunch, Fox News, AllFacebook, CBS Evening News, and … [Read more...] about Dennis Yu: Hero Conf 2013 Interview
The Two Most Powerful Words in Discount
I saw this really pretty solid ad on my Facebook page and thought it was worthy of analysis: This ad does one thing well and one thing extraordinarily well. The picture is solid and interesting, because it’s a high quality image of an odd-looking, but still fashionable boot that manages to catch your eye because of the red laces and blue suede-like material. In other … [Read more...] about The Two Most Powerful Words in Discount
The 10 Reports that Made Me Fall in Love with Pivot Tables
Lots of crazy stuff has happened in PPC during 2012. Even though that’s been true pretty much every year since its launch, we at PPC Hero felt that it was a big enough year to justify its very own series. That’s why for this month’s series we’re taking on the Biggest Thing in My PPC Year. Whether it’s tools, product releases or changes to our way of thinking, we’ll be … [Read more...] about The 10 Reports that Made Me Fall in Love with Pivot Tables
The Power of Before-and-After Photos
“It pays to illustrate the end-result of using your product. Before-and-after photographs seem to fascinate readers. In a study of 70 campaigns whose sales results were known, Gallup did not find a single before-and-after campaign that did not increase sales.” -- David Ogilvy in Ogilvy on Advertising Granted, most generic before and after photo formats require a bit more room … [Read more...] about The Power of Before-and-After Photos
Ho-Ho-Holiday Landing Page Optimization For Mobile
With the holiday season well under way, it becomes increasingly important for online advertisers to ensure that all of their ducks are in a row. Additionally, when you add in the ever-changing behavior of online consumers year after year, proper preparation becomes even more difficult. Now, assuming you’ve already planned out your holiday bid, budget, keyword and ad copy … [Read more...] about Ho-Ho-Holiday Landing Page Optimization For Mobile
Your Image Should Be As Targeted As Your Copy
Facebook allows for a breathtaking sophistication of targeting. With Facebook’s ads, you can make sure your ad gets seen by people of the right, sex, age, geography, marital status, parental status, interests, education, etc. Of course, saying the wrong thing to the right person won’t get you any better results than reaching the wrong people to begin with. So your ad’s … [Read more...] about Your Image Should Be As Targeted As Your Copy
Is CPM Bidding a Waste of Your Money?
For a newer article on this topic visit: Deciding Between CPM & CPC Bidding on Facebook Yes. Full stop. Answering that question and then calling it a day doesn’t make for a rewarding blog post, though. I have found reasons that allow you to say CPM bidding wastes your money, and there are also some cool insights I’ve found about two of the biggest categories … [Read more...] about Is CPM Bidding a Waste of Your Money?
Top PPC Tips For Local Businesses
Here’s the deal – you want PPC to power your business, but you offer a product or service that can only cater to the local community. What options does that leave you? There are really two things I want to focus on – the first is making sure your PPC is as awesome as it can be, and this comes from taking advantage of all the tools and tricks available to you as a local … [Read more...] about Top PPC Tips For Local Businesses
