There have been times over the past few years where I’ve thought that Google has hit their plateau in the consumer world. Some of their recent or semi-recent products haven’t been particularly innovative. In particular I’m thinking about, Google+ and Google Play. Both cool in their own right but by no means have they replaced or even stolen a small amount of my consumerism away … [Read more...] about Google Glass: The Future of PPC or Just Your Star Trek Fantasy Come True?
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The One Tip That Will Save Your PPC Management Career
I promised you the one tip that will save your PPC management career, and that tip is: Be Flexible. John Lee, Director of Client Services at Clix Marketing, explains in the following interview how flexibility is key for being a successful PPC manager. Watch/ read the interview below for John's full explanation. But first... Hero Conf Countdown Only 11 days left until we … [Read more...] about The One Tip That Will Save Your PPC Management Career
Using and Testing The Images You Already Have
I spotted this ad on my wife’s Facebook page and a few thoughts flashed through my mind: 1) Boy is that photo a jumbled, hard-to-look-at mess! 2) “Secret Photo Skills”? Color me suspicious... 3) I wonder if there aren’t more examples on the landing page? Well, it turned out there were a lot of really cool examples of this guys trick photography on the landing page. If … [Read more...] about Using and Testing The Images You Already Have
Reach Expansion Final Four Series Wrap Up
It’s been a long road to the final four for our marketing tools this year. Some have been instant game changers for clients while some have adopted the “better luck next season” philosophy. But we carry on! We extend our reach with these tools and not only continue shooting the easy lay ups but push harder for the amazing half court shots. Hopefully you will draft some of … [Read more...] about Reach Expansion Final Four Series Wrap Up
Get In the Zone: Amazon Product Ad Assist
Today’s post is the final installment in our Reach Expansion Final Four series. So far, we’ve covered expanding your online advertising efforts with Pinterest, Facebook, and LinkedIn. But now it’s time to talk about Amazon Product Ads. Unlike the other three platforms we’ve discussed so far this week, Amazon Products Ads will only be of use to you if you fall into an ecommerce … [Read more...] about Get In the Zone: Amazon Product Ad Assist
LinkedIn…from Downtown!
The third bracket in our Reach Expansion Final Four is going to cover a new(er) player in the dance: LinkedIn. Just how beneficial is LinkedIn in the pay per click world? I would be lying if I said LinkedIn was a Cinderella story. However, there are some seriously legit stats when it comes to LinkedIn’s game. Ignoring its possibilities, for future seasons especially, would be … [Read more...] about LinkedIn…from Downtown!
Tribal Is As Tribal Does
What good does it do to hyper-target your market if you don’t tailor your messages and offers to reflect the targeting? If you’re going to send all your segmented target audiences the same or almost the same messages and offers anyway, why bother targeting? And this goes beyond just changing the obvious aspects of the message and offer, such as making sure you use a picture … [Read more...] about Tribal Is As Tribal Does
Slam Dunk! In Your Face(book)!
Welcome to the second installment of our Reach Expansion Final Four series for March PPC Madness! Today’s bracket is all about Facebook. We all know and love it as the platform that keeps us socially viable and in the loop. But does it work for marketing and PPC specifically? Here at Hanapin Marketing we have seen accounts win the game every month and some that at least … [Read more...] about Slam Dunk! In Your Face(book)!
How Pinteresting Is Your Brand?
This is the first installment of our Reach Expansion Final Four series for this month. For the purpose of today’s post, we will discuss why you should consider utilizing Pinterest as a way to increase traffic and sales. Since its founding in March 2010, Pinterest has captured the attention of many individuals across the web. Featuring a clean interface and personalized … [Read more...] about How Pinteresting Is Your Brand?
Reach Expansion Final Four
March is the month for brackets and more brackets on top of other brackets. I usually have 3 or 4 every year, myself. We’re running our second annual Search Marketing Madness competition on the blog this month, but we wanted to spread the bracket love to some lesser-known engines, too! The Final Four we’ve selected are not necessarily paid search options, but they are all … [Read more...] about Reach Expansion Final Four
Interview with Matt Lawson (And Last Chance For Hero Conf Early Bird Discount!)
Don't forget that Friday, March 9, 2012 is the last day to register with the Hero Conf early bird discount! Register now to save $150 on the general pass, and $190 on the conference + workshop combo! Today we are delighted to share an interview with Matt Lawson, Vice President of Marketing at Marin Software. PPC Hero: Tell us a bit about yourself and what you do for a … [Read more...] about Interview with Matt Lawson (And Last Chance For Hero Conf Early Bird Discount!)
Interview with Joseph Kerschbaum
Today we would like to share an interview with Joseph Kerschbaum, Vice President of Clix Marketing. Joseph has been working in the SEM industry since 2006, and is one of the industry's foremost PPC experts. Enjoy the video below and learn more about Joseph and his thoughts on PPC, the Display Network, and Landing … [Read more...] about Interview with Joseph Kerschbaum
