You're All Set! You're now registered for Hanapin's webinar, Best Practices To Optimize Your Holiday Shopping Program In Real-Time. Check your email now for a link to join the webinar. Know of a fellow PPC fan who would also love this webinar? or Email It » Other Resources You Might Like: [Webinar] Supercharge Holiday Sales With These Must-Have … [Read more...] about Best Practices To Optimize Your Holiday Shopping Program In Real-Time [Webinar Confirmation]
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Best Practices To Optimize Your Holiday Shopping Program in Real-Time
More about this Webinar The holidays will be here before you know it, but optimizing your Google Shopping program is a skill that you can use year-round. What does that entail? Between creating a highly relevant shopping feed, optimizing your product content, and emphasizing the right products for your company, it can seem a bit overwhelming. How can you get your most valuable … [Read more...] about Best Practices To Optimize Your Holiday Shopping Program in Real-Time
Google’s Responsive Display Ads Pack A Punch
Google recently launched a responsive ad format for the Display Network. Introduced in the same month Expanded Text Ads (ETAs) were rolled out to the public, this new feature has been battling for attention. I’ve decided to take a crack at Responsive Display Ads and show you why they are true champs. Putting On The Gloves: What Are Responsive Display Ads? First off, … [Read more...] about Google’s Responsive Display Ads Pack A Punch
Bing Ads Editor Makes It Easier To Manage Shopping Campaigns
In the Philippines, the last 4 months of the year are lovingly referred to as the “Ber Months” and September 1 marks the first day of a long-awaited holiday season. For advertisers, it’s not much different. Even as Q3 comes to a close, companies have already started preparing for end-of-year holiday sales and innumerable promos to roll out in coming months. Our friends … [Read more...] about Bing Ads Editor Makes It Easier To Manage Shopping Campaigns
The 3 Step Guide For Expanding Your Account Through DSA And Shopping Queries
Over the years, we've written many articles about the importance of Dynamic Search Ads (DSAs) and Shopping ads as a means to find new keywords to implement in your Search Network text ad campaigns. Both DSA and Shopping campaigns act as ongoing keyword research tools as you look to expand your account. That's great and all, but how do we go about extracting DSA and Shopping … [Read more...] about The 3 Step Guide For Expanding Your Account Through DSA And Shopping Queries
Google’s Not Selling Your Products Like It Used To
With the ongoing changes to Google Shopping, optimizing your product feed is more important than ever. Over the last several months, Google has been testing an aggregated shopping format for individual products sold by multiple retailers. This format most commonly involves devices and appliances. For example, if you search for a device generically or by brand, you may … [Read more...] about Google’s Not Selling Your Products Like It Used To
The Latest In Adwords Customer Match: Shopping
If you are among the crowd of PPC-ers who have begun to embrace AdWords Customer Match, you might already be seeing results from the advanced targeting options in your Search, Gmail, and YouTube ads. According to a recent post from Google, this opportunity will soon be expanded to AdWords Shopping campaigns as well. It is certainly an exciting innovation for ecommerce … [Read more...] about The Latest In Adwords Customer Match: Shopping
Google To Introduce Attribution Model Options For Conversions
Given that the average person spends roughly 5 hours a day online and visits over 10 different sites before converting, attribution modeling represents a vital aspect of account success. While identifying the right attribution model for your account can be a somewhat complex task, implementation within separate AdWords conversions will soon become much more … [Read more...] about Google To Introduce Attribution Model Options For Conversions
Shopping Ads Confession: I Think Custom Labels Are Overrated
I have a confession to make. I rarely use custom labels in Shopping ads. I realize that, in PPC-land, this is akin to admitting I don’t have my attribution models fully worked out per client, or even that I don’t think Enhanced Campaigns were 100% evil (2 more confessions, btw... might as well get them all out there at one time). That being said, you may now stop … [Read more...] about Shopping Ads Confession: I Think Custom Labels Are Overrated
Webinar Confirmation: Bing Shopping Campaigns – Reports You Need To Drive Optimal Performance
You're All Set! You're now registered for our webinar, Bing Shopping Campaigns: Reports You Need To Drive Optimal Performance. Check your email now for a link to join the webinar. Know of a fellow PPC fan who would also love this webinar? or Email It » Other Resources You Might Like: 3 Ways To Improve Your Bing Ads Reporting Skills Shopping … [Read more...] about Webinar Confirmation: Bing Shopping Campaigns – Reports You Need To Drive Optimal Performance
These AdWords Scripts Will Help Manage Shopping Ads
Last week I had the pleasure of returning to Portland, Oregon, site of the last US-based Hero Conf. Some of the locals had heard my talk on Shopping Ads and invited me back to cover the same topic at SEMpdx. They told me this would not be an audience of PPC newbies and since I’d already covered the basics of Shopping Ads, I decided to combine this topic with my perennial … [Read more...] about These AdWords Scripts Will Help Manage Shopping Ads
5 Things Ruining Your Shopping Feed
Shopping campaigns have not just made a splash in paid search advertising, they’ve changed the tides entirely. Three years ago we were focusing on how we would bid on a keyword so that our ad with product extensions would appear. Just reflect on those first beautiful Product Listing Ads, when competition was so much lower and things were simple: But those days … [Read more...] about 5 Things Ruining Your Shopping Feed
