The goal is not to stoke fear or play to your emotions. Instead I simply seek to point out some of the different ways Google Ads may be using dark patterns to mislead you or impeding your ability to make the best possible decisions for your business. Hopefully, this will help ensure business owners don’t unnecessarily waste their hard-earned money! What are dark patterns? … [Read more...] about 12 ways Google Ads uses Dark Patterns to manipulate your decision-making for *their* benefit, not yours
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Google Ads or Microsoft Ads?: Which Platform Wins for Your Advertising Goals?
When it comes to digital advertising, the opportunities are endless with Google Ads and Microsoft Ads. Both platforms offer exciting possibilities for reaching targeted audiences and driving conversions. Whether your goal is for broad exposure or niche targeting, each platform offers distinct advantages that can significantly boost your marketing efforts. Google Ads at a … [Read more...] about Google Ads or Microsoft Ads?: Which Platform Wins for Your Advertising Goals?
Reducing Your Dependency on Google Traffic – Part II: Generative AI
In part one of this in-depth look at how marketers and brands can minimise their traffic dependency on Google search, Ann Stanley of Anicca Digital explored the opportunities offered by social search. In the second part she examines the ways in which generative AI - typically presented as a threat - can offer solutions as well. Generative AI and its impact on … [Read more...] about Reducing Your Dependency on Google Traffic – Part II: Generative AI
Reducing Your Dependency on Google Traffic – Part I: Social Search
After decades at the top, seismic transformations to the way the internet is accessed means Google's position as the gatekeeper of the internet is looking increasingly vulnerable. In this comprehensive study Ann Stanley, CEO of Anicca Digital, explores the ways you can expect some of these changes to affect your site traffic, and how you can pre-emptively adapt to reduce their … [Read more...] about Reducing Your Dependency on Google Traffic – Part I: Social Search
How to Craft Compelling Google Ads for eCommerce
Many of those involved in PPC tend to be the data geeks. That means we often focus more on impression share ratios, target ROAS, and search queries than the creative side of advertising. With Google doing more and more of the heavy data lifting, marketers need to understand that the two things AI and machine learning struggles to replicate are creativity, and a deep … [Read more...] about How to Craft Compelling Google Ads for eCommerce
Google Ads’ Vehicle Listing Ads (VLA) now live in the UK, Germany & France
Thanks to Christopher Bell, Head of PPC at Kelkoo, for bringing this one to our attention. Vehicle Listing Ads (VLA) on Google Ads are now live and open for Beta-listing in the UK, DE and FR with NL, IT and ES following in Q2. Previously it'd only been available in open beta in the US, Canada and Australia. What is Vehicle Listing Ads on Google Ads? Google's Vehicle … [Read more...] about Google Ads’ Vehicle Listing Ads (VLA) now live in the UK, Germany & France
5 Ways to Make the Best of the Five Latest Google Ads Features
With technology’s growing influence over trade, PPC marketing has become one of the biggest trends in business. While it has been used extensively in today's time due to the pandemic shifting most business operations online, PPC marketing's history dates back to early 2000 when Google launched the initiative AdWords. Google's advertising platform has evolved over the … [Read more...] about 5 Ways to Make the Best of the Five Latest Google Ads Features
How To Optimize Your, Google My Business Profile
Is your Google My Business (GMB) profile optimized for success? GMB is a great way to promote your business online, but only if it’s done correctly. Google is the world’s most-visited website. By creating a Google Business Profile, you can attract new customers through their natural browsing on Google search and even by using Google Maps in combination with your business … [Read more...] about How To Optimize Your, Google My Business Profile
Using Google Ads for Shopify Success
Photo by Roberto Cortese on Unsplash Shopify is the most popular E-commerce platform in the world, providing you with all the features you need to build, manage, and market your online store from a centralized location. That said, no matter how powerful Shopify is, it’s important to note that success is not a guarantee. After all, building your own Shopify store is the … [Read more...] about Using Google Ads for Shopify Success
Call Tracking, Google Ads, and PPC: What Are They Really Telling You?
What happens after prospects click on your ads? Do they fill out a form, dial-up a call, make a purchase on your website, or download an e-book? Brands now have the power to drive leads and customer calls through numerous channels, including Google Ads. It means that prospects are only one click away from taking targeted action, otherwise known as a conversion. If … [Read more...] about Call Tracking, Google Ads, and PPC: What Are They Really Telling You?
Google Ads Resources for the Novice or Expert B2B Advertisers
B2B advertising hosts a number of challenges for marketers. Platforms are not created with B2B advertising in mind, because the sales process is too long and attribution is murky. Additionally, markets are more niche and multiple people are involved in each decision. However, since 93% of the B2B sales process begins via search, marketers who ignore the digital component of … [Read more...] about Google Ads Resources for the Novice or Expert B2B Advertisers
Five Major Updates in Google Ads You Must Know as a Digital Marketer
Remember when you had to pay monthly or annually for ads on TV and radio? Completely clueless about whom you are reaching out to and what would be their potential response. Well, that’s similar to hitting an arrow in the dark. Fortunately, we no longer live in this era and have evolved to many transparent and advanced solutions. As a result, marketers today have clarity … [Read more...] about Five Major Updates in Google Ads You Must Know as a Digital Marketer
