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So, you’ve created some blinding content. Now you need to get it read. How do you go about this? The traditional search route is to think of Search Engine Optimization (SEO) and insert some keywords, not forgetting to mention the product a lot. For instance, if your business is all about Databricks Hadoop connector matters, you’ll need to reference this a fair amount on your … [Read more...] about 5 Steps to Perform Voice Search Optimization For Your Content

Social media is one of the most powerful weapons brands and marketers have at their disposal. It’s free to post your content and with the right profile, your reach can put you in touch with millions of people around the world. But social media brand awareness success doesn’t happen by accident, it takes a dependable approach and a considered strategy. Let’s look at why and … [Read more...] about How to Boost Brand Reach and Conversion Rates Through Consistency on Social Media

Marketing, traditional or digital, relies mostly on human psychology. As a marketer, you can follow a few fundamental customs that have worked for similar businesses in the past but can never be too sure about its success until it works. It’s especially true in the case of traditional marketing, where a lack of metrics is quite evident.  However, with the rise of … [Read more...] about How To Use Statistics in Digital Marketing

Do you often find yourself scrolling through TikTok videos or Instagram reels? Let’s face it. Short-form videos are incredibly popular right now, outperforming most other content on social media. Thanks to its popularity, there are many short-form video trends making the rounds on various social media platforms. With so many video formats and trends, it can be sometimes … [Read more...] about 7 Short-Form Video Trends to Up Your Marketing Game

In today's world, eCommerce accounts are no longer indulged in using content and images to interact, promote or sell their products; instead, they use video content to pique people’s interests.  Videos are a powerful marketing tool, especially in e-commerce. Videos can explain a product or service differently than text and images. When executed correctly, videos can … [Read more...] about How to Create an Ecommerce Video Marketing Strategy for Your Products

Are you an entrepreneur in the growing field of coworking businesses? Are you trying to monetize your workspace quickly and efficiently? If so, it might interest you to know that about half of all internet traffic and online purchases come from mobile devices. If you aren't marketing your services online with a specific strategy that targets mobile device users, you're missing … [Read more...] about How to Make Mobile Commerce in Coworking Businesses Work for You

Online shopping is booming as people become more comfortable buying online as opposed to in-store. It's easy, comfortable, and convenient, with the possibility of finding a wider range of products at better prices. As with everything in the digital space, online shopping is evolving, and visual search is the latest opportunity to increase sales, boost revenue, and grow your … [Read more...] about How to Leverage Visual Search for e-Commerce Growth

Do you want your social media advertising efforts to succeed? Of course, you do.  According to data, brands saw 33% more purchase intent from exposure to LinkedIn ads. The figure highlights how ads are more than just one of the social media marketing trends of 2022.  With the right strategies, social media ads can help you raise awareness, boost website traffic, … [Read more...] about 5 Social Media Advertising Tips to Nail Your Efforts and Get Your Expected Results