Microsoft adCenter is often dismissed in PPC circles as a much more cumbersome, AdWords lite. However, we’re here today to dispel some myths! While adCenter certainly used to be painfully slow to use, the latest iteration of the interface is a million times faster and more pleasurable to navigate. Sure, there are a few ways it still lags behind AdWords (which we’ll come onto in … [Read more...] about 5 Ways adCenter beats AdWords
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A Three Step Guide To Account Growth
This week, I created the below guide to break account growth down into an easy to digest format. I often see accounts grow to a point of stability and growing beyond that point always seems to be challenging. As an agency, it seems like every time we get together to address growth on a client, we come up with a plan that seems, on the surface, to be unique to that particular … [Read more...] about A Three Step Guide To Account Growth
165 PPC Tips, Tricks and Tools (updated)
In early January we wrote 145 tips for 2012. It’s been a whirlwind year in the land of PPC so this is an update to that post with an additional 20 tips. These new PPC tips come from conferences, tests, failures and new Google services and features that have been rolled out of the past 5-6 months. The new tips are at the tope and numbered 146-165 and below them you will find … [Read more...] about 165 PPC Tips, Tricks and Tools (updated)
Top 5 ways to use AdWords’ new Auction Insights tool
By now I’m sure you’ve all taken the time to read PPC Hero’s update on Google’s new Auction Insights feature (see Google's own blog otherwise). I’m also sure many of you took a couple of minutes to poke around with the tool in AdWords, thinking “cool” to yourselves, and then walked away never to return. However, as many of us PPC account managers know, getting the most out of … [Read more...] about Top 5 ways to use AdWords’ new Auction Insights tool
Auction Insights from Google: So Much Keyword-Level Data
After seeming weeks of changes that made PPC’s small little corner of the Internet pretty angry, Google has launched a new tool that seems pretty awesome. Meet the new Auction Insights report. It should be rolled out to your account in the next couple of days (if it isn't in there already). Instead of using the ad preview tool or (heaven forbid) just running a quick test … [Read more...] about Auction Insights from Google: So Much Keyword-Level Data
Heroview- Enterprise PPC
The world of PPC can drastically change based on who the client is. Large budgets, small budgets, well-known brands, emerging startups...Recently, we discussed PPC for Small Businesses, so today we wanted to focus on Enterprise-level clients. We talked with Lisa Sanner, Director of Paid Search at PointIt, an SEM agency based in Seattle. PPC Hero: Welcome to today's Heroview! … [Read more...] about Heroview- Enterprise PPC
Campaign Management Updates In Bing
It seems lately like Microsoft adCenter is trying really hard to make improvements to its interface. This year alone it seems like they've had an update or two a month so far. We here at Hanapin Marketing really look forward to these changes, because generally they make our lives just a little bit easier with each update. This past week Microsoft adCenter announced some new … [Read more...] about Campaign Management Updates In Bing
13 Popular PPC Campaign Tactics That Will Ruin You
PPC Campaign tactics are those things account managers do at the campaign level to increase performance. This list is 13 very common tactics PPC managers use to optimize at the campaign level. Sometimes they work, but sometimes they can tank an account and leave you with some explaining to do. 1. Rest on the Laurels of Your Top Pay Per Click (PPC) Campaigns It’s easy to … [Read more...] about 13 Popular PPC Campaign Tactics That Will Ruin You
7 Habits of Ineffective PPC Agencies
When considering hiring or switching agencies, you want assurance that your account performance isn't going to tank. Here are 7 Habits of Highly Ineffective PPC Agencies so you know what to avoid. 1. They Don’t Know their Strengths A PPC agency that has never had an ecommerce client is often all too eager to take on the challenge. And this is fine if the agency is completely … [Read more...] about 7 Habits of Ineffective PPC Agencies
145 PPC Must-Do’s for 2012
Squeeze every drop of PPC goodness out of 2012 with these 145 pay per click tips, tricks, and must-do’s! (You can download the entire list at the bottom of this page.) 1. Next year mobile will outpace desktop search queries. Get creating, testing, and optimizing mobile landing pages and campaigns. https://www.google.com/sites/help/intl/en/mobile-landing-pages/mlpb.html 2. Do … [Read more...] about 145 PPC Must-Do’s for 2012
4 PPC Mistakes that Kill Your Career
You can’t fear mistakes when you manage a PPC account. They are bound to happen. But there are some mistakes where how you approach accounts can cost you a promotion, a raise, or even your job. Here are 4 mistakes that you must avoid if you make your living managing a PPC account. 1. Looking at Your Accounts in 2D 3D isn’t just for James Cameron movies. When you manage your … [Read more...] about 4 PPC Mistakes that Kill Your Career
Have Yourself A Merry Little Account Structure
Happy almost-holiday season, PPC Hero’s! For our second installment in the Jingle Your Bells All The Way To The Bank holiday PPC management series, I’m going to take you to the next step in your planning: account structure. Yesterday, Sarah helped you make your way through specialized keyword research for the holiday season, including which holidays to target, gift recipients … [Read more...] about Have Yourself A Merry Little Account Structure
