A lot of the time when someone is asking me charts questions it’s simply a matter of not being able to find the setting option or not knowing if the option exists. I am going to share a few tips and tricks that I have in my toolbox that may help you better display your data using charts or even just save you time. I will cover how each differs between Excel and Google Sheets … [Read more...] about Excel & Google Sheets Chart Resources That Will Make Your Life Easier
Search Results for: impression share
PPC Newsflash: The End of Average Position
You may have seen Kamlyn's blog post yesterday about how Google is sunsetting average position. Don't freak out just yet. Join our experts Kelsey Hadaller and Jeff Allen on the latest episode of PPC Newsflash, happening TODAY at 2:00pm EST. We’ll sort out what this newest update means in the digital marketing world that is increasingly shifting focus from average position … [Read more...] about PPC Newsflash: The End of Average Position
How We Increased Conversion Rate by 24% Through Campaign Match Type Segmentation
The decision to segment Search campaigns or ad groups by match type can be tricky. More campaigns can often mean more needed management. On the other hand, including all match types within the same ad group will result in extra campaign management time as well. Typically, segmenting match types at the ad group level is best practice, however, we recently tested going an extra … [Read more...] about How We Increased Conversion Rate by 24% Through Campaign Match Type Segmentation
Google Is Getting Rid Of Average Position!
EXTRA! EXTRA! Read all about it! Google is getting rid of average position, and we’re gonna shout it! Google just announced the end of average positions. Cue the pandemonium. No one likes change (well, except Google), but before we declare the end of life as we know it, let’s consider what this announcement actually means. Google wants us to shift our focus from average … [Read more...] about Google Is Getting Rid Of Average Position!
How are Your Best Practices Holding Up In 2019?
Change. Change is good. Change is inevitable. Change is change. I think it’s funny how even though it’s a completely normal facet of life it can sneak up on the best of us. Lately, I’ve been reconsidering some of my best practices. Trying to take a step back and consider “is this still the best?” Today I’ll share how my experience and views have changed since I started PPC last … [Read more...] about How are Your Best Practices Holding Up In 2019?
PPC Client Account Revenue Pressures
All businesses want to make money - it is the point of business. With every initiative a business launches, it does so with the purpose to drive revenue. And every year, it hopes to drive even more revenue. Year over year growth is imperative for a business to be sustainable. As account managers, we are held accountable for revenue growth goals from digital marketing. And with … [Read more...] about PPC Client Account Revenue Pressures
Paid Search Competitor Strategy – A Negative Keyword Twist
Running a competitor campaign can be controversial in the world of paid search. It could potentially lower your quality score because you are bidding on search terms that are not in your ad copy and is most likely not on your landing page. For some industries, consumers have strong loyalty towards brands and if they are searching for a brand by name the chances of converting on … [Read more...] about Paid Search Competitor Strategy – A Negative Keyword Twist
Getting a Little Help with Your Bids – ECPC vs CPA Bidding
We’ve received a few requests to cover the difference between enhanced cost-per-click and CPA bidding. Both use Google Ads data, which there is quite a lot of, to better spend your budget and hit your goals. But what makes them different? Beyond standard CPC bidding, Google Ads lets you choose two advanced options, enhanced cost-per-click and CPA bidding. Both options use … [Read more...] about Getting a Little Help with Your Bids – ECPC vs CPA Bidding
How to Organize a Successful PPC Audit
Over the years, a lot has changed about PPC. Clients expect us to be more integrated with their overall business strategy and goals, and not just work in a silo. In particular, I have noticed a shift in our audit clients and what sort of presentation resonates the best. Gone are the days when we can just poke through an account’s settings, list high CPL keywords, recommend some … [Read more...] about How to Organize a Successful PPC Audit
3 Strategies To Consider When Thinking About Bidding
We all have to start somewhere. Whether we’re launching a new campaign, launching our first campaign, or taking a look at one that has been running for a while, we need to put into focus one of the key portions of the Google auction place, the bid. I’ll outline 3 different strategies and when to best utilize them. There are millions of different situations and caveats so … [Read more...] about 3 Strategies To Consider When Thinking About Bidding
Are Coupon Sites Stealing Your Holiday Sales?
We’ve all done it, you’re getting ready to finalize your online purchase, you do a quick google search for COUPONS. Who doesn’t like save a few dollars here and there, however, do you know these coupon sites could be costing you advertising money and sales. Some coupon sites could be using your website to create their own organic listing to push users to complete a purchase … [Read more...] about Are Coupon Sites Stealing Your Holiday Sales?
Google’s New Ad Position Metrics: Rethinking Average Position
In early November, Google released four new search ad position metrics. These metrics are being rolled out to accounts now, so keep in mind they might not be available in your Google Ads accounts yet. Keep reading to learn about these new metrics and how you should adjust the way you’re currently measuring ad position. New Metric Definitions Impression (Absolute Top) %: … [Read more...] about Google’s New Ad Position Metrics: Rethinking Average Position
