Running ads is easy. Making them work? That’s the challenge. If you’re struggling with high ad costs and low conversions, you might be missing out on cross-platform remarketing. This strategy helps brands reconnect with potential customers across multiple platforms like Google Ads, Facebook, and Instagram to drive engagement and maximize ROI. In this guide, we’ll break down … [Read more...] about Cross-Platform Remarketing: Boost Your ROI with Google, Facebook, and Instagram targeting
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The Ultimate Guide to Meta Advertising On Facebook & Instagram
New to Meta advertising and feeling like you've landed in Oz? Don't be intimidated! Facebook and Instagram ads offer a wealth of features, settings, and options to elevate your business. But without a clear roadmap, it can be overwhelming. In this post we'll walk you through setting up winning campaigns, crafting ad creatives that pop, and using powerful tracking tools like the … [Read more...] about The Ultimate Guide to Meta Advertising On Facebook & Instagram
7 Simple Tips For Creating Instagram Story Ads That Convert
Instagram stories drive a ton of engagement. People see them at the top of the feed as soon as they log in, and users want to check them out before they vanish in 24 hours. You can certainly reach a lot of people by just publishing organic stories – in fact, a third of the most viewed stories are from businesses. But to scale your organic presence, you need to turn to … [Read more...] about 7 Simple Tips For Creating Instagram Story Ads That Convert
TikTok Ads vs. Instagram Reels Ads— Who Takes It All?
Not so long ago, TikTok was perceived as “a video creation app that allows users to create and share videos up to 15 seconds long.” It was even debatable whether you should use it for your business since there was a chance the app would be banned from the United States. Less than two years ago, the platform had 800 million monthly active users, getting ahead of major … [Read more...] about TikTok Ads vs. Instagram Reels Ads— Who Takes It All?
4 Tips for Warming Up Your Instagram Ad Audience
Instagram is one the best networks to run ads on as it has over a billion users, and people spend 53 minutes a day, on average, on the site. You can also get very creative with your Instagram ads as you can try an array of ad types such as videos, carousels, images, and stories. But to get the best results, simply creating an ad and generating cold traffic won’t … [Read more...] about 4 Tips for Warming Up Your Instagram Ad Audience
How To Use Catalog Sales Campaigns On Facebook and Instagram
One of the struggles about selling a large and diverse line of products on Facebook and Instagram is getting eyeballs on all your products. Traditional image/carousel/video ads can only contain a limited amount of information. Plus the landing page you need to send users to may not be the exact page the user wants. Luckily Facebook offers a solution! Catalog sales campaigns (or … [Read more...] about How To Use Catalog Sales Campaigns On Facebook and Instagram
How to Turn Instagram Followers into Loyal Customers
Congratulations! You’ve managed to build a following on Instagram, but what’s next? While having X number of followers might seem like the ultimate goal on the photo-sharing app, as a brand, you know that followers mean nothing if your products aren’t selling. Ultimately, achieving sales targets is what’s important to every business owner. Luckily for you ? of … [Read more...] about How to Turn Instagram Followers into Loyal Customers
How To Find Ads On Facebook and Instagram
The simple act of finding ads on Facebook and Instagram isn't terribly difficult. It is just knowing where to look and which menus to use during your search. There are a few methods to choose when attempting to find an ad, and they can differ if you are trying to find your own ads or scope out a competitor's ad. Read below to find out more. Find Your Own Ads/Preview Your Own … [Read more...] about How To Find Ads On Facebook and Instagram
Insider Social Strategies from Experts at Facebook, Instagram, Pinterest, and LinkedIn
Social is so hot right now, that we had to have all the experts in one place to tell you what's going on in the big platforms! Tune into our social series on June 8th at 1:00 pm EST to find out what's up and coming for your social strategy. The Cutting Edge and New Features on Facebook and Instagram Anastasia Oulianova, Agency Partner at Facebook 1:00 p.m. - 1:30 pm … [Read more...] about Insider Social Strategies from Experts at Facebook, Instagram, Pinterest, and LinkedIn
Get Started With Instagram Ads In 4 Simple Steps
The research is in and social pay-per-click ads are on the rise for 2017. Facebook continues to hold the lion’s share of users but is the market getting too saturated for advertisers? Maybe. Depends on your vertical. If your target market on Facebook seems to be getting saturated and you are looking for the next best place to start expanding your social reach – especially for … [Read more...] about Get Started With Instagram Ads In 4 Simple Steps
Instagram Shopping Ads: A Simpler Path to Purchase
When was the last time you picked up your phone? Is it in your hand now? As technology grows increasingly more capable, I frequently find myself relying on the luxury of near-instant data retrieval and connectivity. Of course, this is nothing new. According to a recent survey from eMarketer, 84% of smartphone users employ browsers or mobile apps to discover, research, and … [Read more...] about Instagram Shopping Ads: A Simpler Path to Purchase
How To Get Stellar Results From Facebook And Instagram Remarketing
I am quite sure some PPC specialists are not fully utilizing the Facebook and Instagram advertising platform. A few weeks ago, I had a meeting with one of my clients to ascertain the progress of business. For clarity, I do manage his AdWords account and his company is one of the top retailers in his sector. The client was happy, saying that things were going really well and … [Read more...] about How To Get Stellar Results From Facebook And Instagram Remarketing
