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How to Design High-Converting Landing Pages for PPC Campaigns

Do you know that the average conversion rate of landing pages is 9.7%? That is why businesses now understand that landing pages function as silent performers. They are essential for achieving successful performance marketing results. The well-designed landing pages, in fact, function as main conversion drivers that turn random clicks into meaningful customer actions. So, let’s … [Read more...] about How to Design High-Converting Landing Pages for PPC Campaigns

What Does a Full Funnel Strategy for Meta Ads Look Like in 2025?

Meta ads is constantly changing. From in-platform features, industry recommended ways of working, creative strategies, to so much more. Today, running a single, conversion-focused campaign may not be enough for brands looking to drive sales through paid media. For sustainable performance, as long as you have the budget, you have to consider the full funnel and adapt … [Read more...] about What Does a Full Funnel Strategy for Meta Ads Look Like in 2025?

The Role of AI in PPC: Magic or Overrated?

AI in PPC continues to evolve. In time we can expect to see its application expand into even more areas of paid advertising. What's clear for now, however, is that AI is a helper. It can, for example, identify and segment audiences, and test numerous ad variations. Google claims that by switching from focusing on CPC to an AI-enhanced ROAS bid strategy, advertisers typically … [Read more...] about The Role of AI in PPC: Magic or Overrated?

Hero Conf UK April 2026

So much more than just a conference... As the largest independent PPC and paid social conference, Hero Conf stands out with its unmatched focus on the practical, hands-on advice you won't find anywhere else. Our sessions cover the latest trends and strategies in Google Ads, Meta (Facebook and Instagram), Twitter, LinkedIn, TikTok, Amazon Advertising, and Apple Ads, offering … [Read more...] about Hero Conf UK April 2026

Are Pinterest Ads Worth It?

Social media ad spend is projected to grow globally by ~50% by 2029, reaching over $345 billion. If you’re involved in social media advertising, whatever your area of focus, Meta and Instagram are likely the channels with which you most associate. Reasonably so. Combined, these two networks reach over three billion users. With the scale and domination of Meta and IG … [Read more...] about Are Pinterest Ads Worth It?

How Can Data-Driven Insights Supercharge Your Social Media Advertising?

Social media advertising is no longer a second option for marketers. It has transformed into a necessity that can either make or break the business. A recent study revealed that the total ad expense across different social media platforms will cross a whopping value of $276.7 billion by 2025. That's why need to invest in proven strategies over the assumed ones to ensure your … [Read more...] about How Can Data-Driven Insights Supercharge Your Social Media Advertising?

In an era of global connectivity, hyper-local marketing may seem like an outdated concept, but it’s far from obsolete. For small businesses, local influencers, and community-driven initiatives, targeting a specific local audience can create significant opportunities. By focusing on a defined geographic area, businesses can build stronger relationships and establish a dominant … [Read more...] about Content Marketing and PPC for Hyper-Local Audiences: How to Dominate a Small Market