Workshop Digital, headquartered in Richmond, Virginia, is a fast-growing digital marketing agency focused on building handcrafted strategies that help our clients achieve their business goals. Our Paid Digital Marketing (PDM) division is currently looking for an experienced, passionate Paid Digital Marketing (PPC) Team Supervisor. With the...

If you want to get more bang for your buck from Facebook ads, it is time to switch to video. Facebook video ads can drive more clicks and leads.

Test the impact of engagement on conversions. This framework aims to break the data silos, help to analyze cross-platform engagement and cross-device tracking.

AI is changing the way consumers shop at various stages of the buyer’s journey. It affects the way a potential buyer searches for product or brand information.

In this monthly post, we bring you the latest news and changes from all of the major ad platforms. Google, Bing, Facebook, Youtube, LinkedIn, and more.

Product videos are fantastic assets to show prospects what you’re offering in the most authentic and realistic way. Learn how to make outstanding product videos.

We're tracking COVID-19's impact on the paid media industry with our Paid Media Pulse dashboard, a report which shares survey data from marketers across the globe every month.

In this monthly post, we bring you the latest news and changes from all of the major ad platforms. Google, Bing, Facebook, Youtube, LinkedIn, and more.

Explore what PPC audiences are, as well as what signals may be factored into the Google algorithm that determines who is included in these audiences.

Your advertising messaging and content matters during a Pandemic. Avoid posting images against "physical distancing" and consider your words carefully.