Product videos are fantastic assets to show prospects what you’re offering in the most authentic and realistic way. Learn how to make outstanding product videos.

We're tracking COVID-19's impact on the paid media industry with our Paid Media Pulse dashboard, a report which shares survey data from marketers across the globe every month.

In this monthly post, we bring you the latest news and changes from all of the major ad platforms. Google, Bing, Facebook, Youtube, LinkedIn, and more.

Explore what PPC audiences are, as well as what signals may be factored into the Google algorithm that determines who is included in these audiences.

Your advertising messaging and content matters during a Pandemic. Avoid posting images against "physical distancing" and consider your words carefully.

The coronavirus has caused either a spike or downfall for companies across the world. Here are 6 strategies on how to use social media marketing during a crisis.

Digital Marketing is ever-changing. New platforms, networks, and services pop up every month. Keep up-to-date with PPC Hero.

Facebook doesn’t give you the option to directly target the fans of any specific page, but that doesn’t mean you can’t target a competitor.

Simplify your work in Facebook with these necessary bulk editing tips. They are relatively simple tools but will save you time when working in the platform.

This blog post describes 5 must-have audiences for Facebook advertisers and insights on how to leverage them.