Align your marketing settings to report on true conversion sources through the use of conversion windows, platform attribution & the customer journey.

CRO is an essential element of your digital marketing and it will continue to be important for years to come. Our State of PPC survey confirms its importance every year. Whether you’re new to CRO or a veteran optimizer, here are four main thoughts for...

In this monthly post, we bring you the latest from all of the major ad platforms.

Last week, we asked a panel of paid social pros to answer your Facebook questions. For those who missed the webinar, we are sharing the highlights.

Join Hanapin Marketing’s Alaina Thompson and Feedonomics’ Brian Roizen for their take on the 2020 landscape for online marketplaces and strategies for success.

Written by The Hanapin Marketing Team In this guide, we’ll go over the basics of Facebook Ads Manager. After you launch a few campaigns, you’ll quickly see how much insight into your audience Facebook provides to optimize your account. In this guide, we will cover:...

July has been an exciting month for new updates to paid advertising platforms. Google Ads rolled out 7 new updates alone. In this monthly blog post, we bring you the latest from all of the major platforms. Google Ads What: Google Ads Editor v1.1 unveiled...

Google is introducing image ads to search by unveiling a new Gallery Ad format.

The 2019 State of Paid Social is a comprehensive breakdown of what's happening in social advertising. You'll find trends and benchmarks on social budgets, platforms, ad formats, and challenges other marketers are facing.

A look at ten options available for those PPC managers who have run out of growth opportunities in Google.