Conversion rate optimization is commonly thought of as a best practice or a tactic utilized for paid traffic. Because I was introduced to CRO through PPC, that’s the lens I typically use when optimizing for conversion rate. Instead, I urge everyone to think about conversion rate optimization as just another marketing strategy used to increase the percentage of people … [Read more...] about Eliminating Conflict to Maximize CRO and SEO Efforts
Search Results for: landing pages
2 Tips For Identifying Mobile UX Gaps
Ensuring you are optimizing your website for mobile users is not a new concept. So why am I going to talk about the importance of having a mobile-friendly website now? Because it is still important and, as a full-time conversion optimization strategist, I still run into websites that don’t provide an optimal experience for their mobile users. This not … [Read more...] about 2 Tips For Identifying Mobile UX Gaps
Build Custom Reports in Google Analytics
When I first started working in PPC, I loved building reports - I was new, I had the time, I loved getting into the weeds of all the data for that month. As my career progresses, I’m finding less and less time to sift through data to create my own reports manually. Here’s the bright side! Since I am a data nerd and love learning new things, I invested in … [Read more...] about Build Custom Reports in Google Analytics
How To Create Facebook Video Ads
If you want to get more bang for your buck from Facebook ads, it is time to switch to video. Facebook video ads can drive more clicks and leads. They do better because something that moves in the feed will certainly attract more attention than a still image. And you also get to share more information and convince people to check out your landing page. This can be vital … [Read more...] about How To Create Facebook Video Ads
Cross-Platform Lead-Gen Strategy That Lowers CPL
A strong lead-gen funnel is more important than ever especially considering the COVID time period in which I am writing this. Informing users and helping guide them through the funnel is the best way to continue to drive qualified leads. One of the better strategies I have recently implemented is a cross-platform play between LinkedIn and Facebook - gaining qualified users … [Read more...] about Cross-Platform Lead-Gen Strategy That Lowers CPL
How To Merge PPC Data Across Platforms
“Data data everywhere, nor any report to view” Data comes in all shapes and sizes, from multiple platforms and in various formats. When it comes time to build a report or run an analysis, it oftentimes is very cumbersome to merge data sources. This post will describe common methods of PPC data aggregation. Combining Data In Google Sheets Perhaps the simplest method of … [Read more...] about How To Merge PPC Data Across Platforms
How Data Science Can Improve PPC Performance
As machine learning and automation gain more of a stronghold in digital marketing, we need a way to analyse all the data we obtain. Data science does this by turning theories into tangible evidence. One data science term you might come across is big data. It refers to large and complex data sets used to identify trends and patterns that can help businesses make better, more … [Read more...] about How Data Science Can Improve PPC Performance
How To Eliminate Wasted PPC Spend
As we all know, times are crazy right now. Whether you have had to pull back spend drastically, or your business is thriving during these uncertain times, avoiding wasted spend is a main priority for almost everyone. I am going to walk through some tips I have learned while working in Digital Marketing that will help find and eliminate wasted spend in your accounts. … [Read more...] about How To Eliminate Wasted PPC Spend
Travel Searches Are Surging: Time To Relaunch PPC
The travel industry has been hit, as expected, particularly hard during the world’s pandemic. Hotel closures and flight cancellations forced businesses to not only resort to furloughs and layoffs, they also forced reduced advertising spend or a complete pause on advertising. The closures and pandemic brought the industry, including flight and hotel reservations, to a halt. … [Read more...] about Travel Searches Are Surging: Time To Relaunch PPC
3 Connections Between Paid Search and CRO
While being with Hanapin (now Brainlabs!) for five and a half years, I can honestly say that I love my career. Recently, I began a transition between roles within the company going from a Paid Search Account Manager to a CRO (Conversion Rate Optimization) Manager. This was brought on by really gaining an understanding of the connection between Paid Search and CRO and wanting to … [Read more...] about 3 Connections Between Paid Search and CRO
The Complete Amazon Plan: 7 Steps to Success
Succeeding on Amazon isn’t just about optimizing product listings or running low ACoS PPC campaigns. You need a complete process for research, launch, optimization and expansion. These 7 steps outline the full process for getting a brand off the ground on Amazon. Market ResearchProduct ResearchProduct OptimizationBrand StoreDiscoveryRefinementExpansion Step 1 - Market … [Read more...] about The Complete Amazon Plan: 7 Steps to Success
B2B Paid Strategy: In It for the Long Run
As many of you know, B2B companies have longer customer cycles. They can range from a month to six months to a year. It is important when crafting your digital B2B strategy that you are focused on that long term return rather than the short term return, which means that you might have to adjust expectations and goal KPIs in the interim. In my experience, taking the time to lay … [Read more...] about B2B Paid Strategy: In It for the Long Run
