Business owners always want to gain more customers and win back the old ones. After all, growth is impossible if you just rely on your existing customers. That’s why marketers are always looking for ways to gain more leads to become clients. You can do that using numerous lead generation techniques, including PPC or Pay-Per-Click marketing. What Makes PPC a Fantastic … [Read more...] about PPC Marketing: How to Reach Quality Leads and Prospects
Search Results for: landing pages
The 3 Search Campaign Analyses You Need To Run
Ongoing PPC search campaign analyses are crucial to improve performance and cut wasted spend. Extensive analysis should always be performed upon acquisition of new accounts, but they should also be conducted as part of account maintenance. There is always room to improve as the paid search landscape is always evolving. In this post, we’ll discuss 3 of the top analyses to run … [Read more...] about The 3 Search Campaign Analyses You Need To Run
Facebook Ads Event Tracking Tool
In digital marketing, we all love aspects of our roles which is why we wake up and do this every day, but there are also the less desirable actions we have to perform. For me, as an account manager across a few different platforms, setting up tracking is the bane of my existence and not why I come into work every day. We set up tracking to count leads, track e-commerce revenue, … [Read more...] about Facebook Ads Event Tracking Tool
Straight to Amazon Facebook Ads
If you’re like seemingly everyone else, you buy a lot of stuff from Amazon. That makes it a great space to expand your paid search footprint to drive more sales. Amazon Advertising offers its own services, but the interface has been notoriously challenging to navigate (although it has made some recent strides in the right direction). If you're interested in promoting your … [Read more...] about Straight to Amazon Facebook Ads
The Great Brand Keyword Debate: What You Need To Consider
Earlier this week, Jason Fried, the Co-founder and CEO of Basecamp, caused waves in the PPC community by expressing his displeasure with brands who buy competitor’s brand keyword(s). Here is the statement he made on LinkedIn. He also tweeted a similar message which included a sample ad making fun of the situation. Fried’s frustration is twofold. He believes that … [Read more...] about The Great Brand Keyword Debate: What You Need To Consider
Competitor Analysis & CRO with SEMrush
Competitor analyses are an important piece of the conversion rate optimization puzzle. Understanding your competitor’s entire user journey can add a deeper understanding of your own site’s strengths and weaknesses, and just like your own site you should take into account the complete pre-click to post-click user journey. So how do you find your competitor’s ads? Doing a simple … [Read more...] about Competitor Analysis & CRO with SEMrush
#Ham4PPC: A Tribute to Digital Marketing
Like anything, mastering the fundamentals of pay-per-click account management requires both practice and perseverance. Lin-Manuel Miranda did not write Hamilton in a day, or even a year. In fact, more than a decade after Miranda first picked up the biography by Ron Chernow and years after its Broadway opening, the Hamilton story continues through Hamildrops, six professional … [Read more...] about #Ham4PPC: A Tribute to Digital Marketing
Back to Basics: What Is Conversion Rate Optimization (CRO)?
If you’re brand new to digital marketing, you’ll likely hear the term CRO. It doesn’t matter if you’re a digital marketer working at an agency, member of an executive team working at a SaaS company, or marketing team member at an e-commerce company, you may hear this term and need to know what it is. And when I say CRO, don’t worry if you have no clue what I’m talking about. … [Read more...] about Back to Basics: What Is Conversion Rate Optimization (CRO)?
Look Me in the AI: A Glimpse Into Target Impression Share Bidding
I like automated bidding, but I can’t help but side-eye many methods with a healthy dose of distrust. When I feel this way, it’s typically because I don’t have all of the information I want. As a deeply curious person, I don’t like the black box nature of automated bidding. I want to tear down the fourth wall and peer into automation and see what the heck the bots are doing … [Read more...] about Look Me in the AI: A Glimpse Into Target Impression Share Bidding
“All I Want for Christmas is an Apple Editor”: Campaign Build and Bidding Tips for Apple Search Ads
Apple Search Ads is super useful. It’s unlike most app marketing platforms because of the level of control you can leverage with keyword targeting while maintaining ease of succinct messaging through screenshots and copy you apply on your app’s page. Conveniently, this is the only landing page and ad copy source that you will ever need, which is great because it’s the only … [Read more...] about “All I Want for Christmas is an Apple Editor”: Campaign Build and Bidding Tips for Apple Search Ads
What Else Is Affecting Your PPC Advertising?
Frequently enough I find myself staring at my weekly or monthly reports going cross-eyed, trying to make sense of the data and how it’s been influenced by changes throughout the month. As marketers, we know all of the details of our strategy and are constantly thinking about what effects will come based on the changes we’re making to the campaigns. One of the biggest reasons … [Read more...] about What Else Is Affecting Your PPC Advertising?
Utilizing Google’s Test My Site Tool to Improve Mobile Performance
Those of us managing paid media accounts might be neglecting strong insights which are available to improve our mobile sites. This is especially true when using Smart Bidding since device bidding is relatively hands-off compared to Manual CPC bidding. Google Ads updated their Test My Site tool earlier this year to include more custom recommendations for mobile site … [Read more...] about Utilizing Google’s Test My Site Tool to Improve Mobile Performance
