Kicking off any type of relationship can be overwhelming. A conversion rate optimization (CRO) relationship is no different. You have many different aspects to juggle when you’re beginning and maintaining these relationships, including: Verticals Industry types KPIs Client personalities Site structure The list goes on and on. We’re always striving to be more of … [Read more...] about Kicking Off and Maintaining CRO Client Relationships
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PPC Advice Column – Where We Answer Your Burning Digital Marketing Questions!
In this week’s PPC Advice column, we dodge the hurdles of healthcare remarketing and ponder the age old digital marketing question of how to improve quality score and impression share. Read on to see your questions answered! Dear Dani, I work for a healthcare system with multiple hospitals and clinics across a number of states. Due to restrictions about patient privacy, we’re … [Read more...] about PPC Advice Column – Where We Answer Your Burning Digital Marketing Questions!
Capitalize on the Mobile Movement with Next-Level Strategies
Are you rocking that B2B advertising? How about B2C? No matter what area you’re targeting, we’ve seen mobile searches leapfrog over desktop and tablet. What does this mean? It means you need a killer strategy for your mobile marketing in order to take advantage of all of those mobile searches. In this webinar, Directive Consulting’s Garrett Mehrguth will walk you through … [Read more...] about Capitalize on the Mobile Movement with Next-Level Strategies
3 Ways To Improve B2B Lead Quality
Working towards lead quality is always a work in progress, but there are some specific ways we can improve the quality of leads. Cassie wrote a post in 2014 that gave 5 tips to help lead quality through broadening targeting options. In this post, we will focus on ways that may drop lead volume, but boost our main goal of “quality over quantity”. This helps us work towards a … [Read more...] about 3 Ways To Improve B2B Lead Quality
Guide to URL Tracking In Google Analytics
8/12/2020 What is URL Tracking? URL tracking is the process of adding unique identifiers to your final URLs. If you aren’t tagging your URLs for tracking in either Google Analytics or your analytics platform of choice, you are losing out on helpful information. When you manage pay-per-click campaigns in conjunction with other online marketing efforts, it is extremely … [Read more...] about Guide to URL Tracking In Google Analytics
Use These Competitor Tools To Improve Results Through Competitor Insights
Competitor insights are a key part of how we can improve performance and spike conversion rates. This happens through using a multitude of tools and data insights to form a summary about a specific set of competitors that are directly influencing change in SERPs or ad performance. In today’s post, we will visit just a few of the top tools we can use to show value to our … [Read more...] about Use These Competitor Tools To Improve Results Through Competitor Insights
Isolate Your Competition’s Weaknesses To Strengthen Your PPC Efforts
Competition is literally the foundation of our industry. If it were not for the strategy behind competing in the auction, machines would be more than capable of carrying the duties of PPC and the world would have less PPC unicorns. It’s safe to say that most of us are, at the very least, aware of who our competitors are, but are you watching them and studying them? Do you … [Read more...] about Isolate Your Competition’s Weaknesses To Strengthen Your PPC Efforts
Always Remain Congruent In Your PPC Efforts
All clients are different and value specific metrics more than others. One of the metrics I hear about the most is conversions. As a paid search marketer, I spend my time driving traffic to our desired landing pages, but I can’t force the user to convert. That’s when I go to our trusty CRO department and ask if we can work together to try and get our conversion rate up. Our … [Read more...] about Always Remain Congruent In Your PPC Efforts
How To Get Big Wins In Your AdWords Account
As AdWords advertisers, we tend to obsess over the big wins. Everyone is looking for that special hack that will cut costs and deliver incredible results. So, when someone has a big win, we celebrate it. We write case studies about it. Everyone tries to find a way to make someone else's breakthrough work for them. The thing is, though, while many AdWords accounts have … [Read more...] about How To Get Big Wins In Your AdWords Account
4 Vital Strategies to Boost Enrollment for your Online Education Programs
Attention all education marketers! We know you’re always looking for more creative and effective ways to boost your online program enrollments, and PPC is a fantastic way to do so. Our experts have put together these 4 strategies and tips to help you optimize your programs, nurture leads well and increase the quality and quantity of your enrollments. Do you only have a limited … [Read more...] about 4 Vital Strategies to Boost Enrollment for your Online Education Programs
Google Shares (A Little More Of) The Reins On DSAs
There are mixed opinions when it comes to dynamic search campaigns. Some advertisers completely give Google the keys, while others won’t even let Google into the car. No matter what side of the spectrum you fall into, the most recent updates are worth noting. For one, the dynamic ads are going to begin transitioning into the expanded text ad structure. More importantly, Google … [Read more...] about Google Shares (A Little More Of) The Reins On DSAs
How To Evaluate Your PPC Ad Rotation Settings
Ad rotation is one of the forgotten settings. Everyone has a preference, “always rotate indefinitely” or “always optimize by conversions” but the chosen settings often reflect the manager's default preference rather than the settings utility. Rather than a preference, the setting should be used as a tool and subject for further analysis. This article will cover what options … [Read more...] about How To Evaluate Your PPC Ad Rotation Settings
