Capitalize on the Mobile Movement with Next-Level Strategies

Are you rocking that B2B advertising? How about B2C? No matter what area you’re targeting, we’ve seen mobile searches leapfrog over desktop and tablet. What does this mean? It means you need a killer strategy for your mobile marketing in order to take advantage of all of those mobile searches.

In this webinar, Directive Consulting’s Garrett Mehrguth will walk you through some ways you can optimize your B2B mobile marketing strategy, while Hanapin’s Matt Umbro will take the B2C side. We’ve got something for all companies and brands!

You’ll get expert PPC tips like:

  • How to get your offer right by split testing and analyzing psychology behind it
  • Knowing what type of device your audience is on and what they’re looking for
  • How to know your user intent and implementing knowledge into CTAs, offers and landing pages

Presented by:

   

   Garrett Mehrguth                            Matt Umbro

What is 3rd Party Data and How Do You Use it?

Data is everywhere in online advertising. 3rd party data is an extremely useful way of getting your message in front of the right prospects. But what is 3rd party data and how do i use it.

Time for an Honest Discussion about RSA's

Join Hanapin’s Matt Umbro and Directive Consulting’s Garrett Mehrguth as they engage in an honest discussion about responsive search ads, walking through all the pros and cons and advice around using the new ad type in your campaigns.