Quora is a unique, high-intent advertising platform, ideally suited to reach customers as they evaluate and research a product or service. People come to Quora to ask questions, and to read and share insightful answers. This includes people looking for reliable information about your company, products, competitors, and industry. This provides advertisers the opportunity to … [Read more...] about Quora Ads: How to Reach Your Target Audience at Key Moments
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Is Your Website A Conversion Nightmare? Try Facebook Lead Ads!
What are Facebook Lead Ads? In today’s blog post, we’re going to talk briefly about the benefits of Facebook Lead Ads! As you are aware, most of us are captive servants to our mobile phones. This of course presents an opportunity and a challenge, especially for activities that require longer research and contemplation. Mobile-users have twitchy attention spans and often … [Read more...] about Is Your Website A Conversion Nightmare? Try Facebook Lead Ads!
Remarketing to User Actions Instead of Page Visits
When someone is brand new to remarketing, they typically start with an “all visitor” audience. This is not a surprise since “all visitor” audiences are a default audience in Google AdWords. Then as we get more experienced, we realize we can create audiences based off of other pages, YouTube actions, mobile app actions and more. But as Google’s technology evolved, so did the … [Read more...] about Remarketing to User Actions Instead of Page Visits
Benefit From PPC And SEO Working Together
The online market is dynamic. A digital marketing strategy that works one month, may falter the next, leaving you scratching your head. This makes it tricky for small companies and startups to develop strategies that meet the client’s expectations. Here at WooRank, we’re looking to help agencies create successful strategies. Where To Start We believe in a holistic approach to … [Read more...] about Benefit From PPC And SEO Working Together
Adapting to the Upcoming AdWords Ad Updates
Another day, another AdWords update to juggle. Quite frankly, it's all part of the routine as a digital marketer. While some updates initiate major strategic alterations such as expanded text ads or the seemingly forever ago removal of the right-hand rail, the vast majority are minor structural changes. With this in mind, AdWords announced two upcoming features designed to … [Read more...] about Adapting to the Upcoming AdWords Ad Updates
PPC Persona Targeting for the Fitness & Health Industry
When developing a PPC strategy for your health/wellness/fitness business, it can be helpful to start by building out personas. What is a persona, you may ask? Here’s Hubspot’s definition: “A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers. When creating your buyer persona(s), consider … [Read more...] about PPC Persona Targeting for the Fitness & Health Industry
Getting To The Point – How To Create Actionable PPC Reports
While PPC nerds certainly love their data, sometimes we can (admittedly) go overboard. We throw every metric, dimension, and number we can think of into a report, maybe add in some notes, sometimes changing the formatting, and call it done. Some clients like this strategy as they want to be able to see every single piece of the data. Others, not so much. In today’s post, … [Read more...] about Getting To The Point – How To Create Actionable PPC Reports
Liveblogging Google Marketing Next 2017
We're excited to be liveblogging the Google Marketing Next 2017 event as updates to AdWords, Analytics, and DoubleClick are announced. Follow along to read our live reactions to these announcements. (TL;DR? Announcements Summary at the end) -- With the 5-min countdown, Google is highlighting a lot of Travel, Shopping, and Mobile stats. Foreshadowing the announcements to … [Read more...] about Liveblogging Google Marketing Next 2017
How To Migrate To Google Tag Manager
Google Tag Manager (GTM) is a useful tool for organizing and maintaining your digital marketing tags. It provides a centralized platform for managing tags and events outside of the site's source code. It makes it a fantastic resource for marketers. It can help them implement tags on their own without relying on limited developer resources. Tags are vital for conversion tracking … [Read more...] about How To Migrate To Google Tag Manager
Is Your Website Your Own Worst Enemy?
One of my favorite things is obscure foreign colloquialisms that accurately describe commonplace emotions or actions, that defy English definition. Currently, the Danish word Hygge is all the cozy rage and describes the feeling of warm contentment derived from enjoying the simple pleasures in life. Schadenfreude, the act of taking pleasure from another person's misfortune, … [Read more...] about Is Your Website Your Own Worst Enemy?
Ensure Bing Ads Are Part Of Your PPC Efforts
Working in PPC, it is easy to get lost in the “usual” PPC efforts. We tend to focus on what we know and concentrate most of our time with, Google. However, did you know that Bing accounts for roughly 1/3 of the paid advertising search market at 31%? Plus, with more than 100 million unique users that search on Bing, to be a comprehensive paid search marketer you have to be on … [Read more...] about Ensure Bing Ads Are Part Of Your PPC Efforts
Get The Lowdown On Amazon Vendor And Seller Central PPC Advertising
With Bloomreach’s recent report on Amazon stating that over 55% of consumers turn to the site first when searching for products online, you might have decided now is the time to start advertising on Amazon. Alongside this fact, we have seen sales through advertising on Amazon at 130% less cost than the average of all other platforms, including Google, Bing, and Facebook. Now … [Read more...] about Get The Lowdown On Amazon Vendor And Seller Central PPC Advertising
