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Advanced LinkedIn ads
Dynamic UTM parameters for LinkedIn ads are here!
Praise be. For LinkedIn have just announced the arrival of Dynamic UTM parameters. This is big news because manually configuring the campaign UTM tracking for each URL you use within a campaign can be is a cumbersome, convoluted, time-consuming process. It's also one which can occasionally (or, let's be honest, more than occasionally) lead to errors. Dynamic UTMs … [Read more...] about Dynamic UTM parameters for LinkedIn ads are here!
Best Creative Practices when building LinkedIn Ads
Advertising on LinkedIn is a powerful tool for acquiring B2B leads. Utilizing the correct creative techniques moves the needle more than the average user realizes when it comes to generating high-quality, high-intent leads. Today we’ll cover some fundamental LinkedIn best practices when it comes to creative, and some other neat tips & tricks to become an expert at LinkedIn … [Read more...] about Best Creative Practices when building LinkedIn Ads
Upcoming LinkedIn Ads Products for B2B Marketers
Get excited for big changes coming to LinkedIn in the near future! LinkedIn recently announced some upcoming product initiatives we can expect to arrive starting now through the end of next year. I’m here to break it all down and to let you know what I’m most excited about. LinkedIn Stories & Story Ads Yes, LinkedIn now has a Story feature. Much like Facebook & … [Read more...] about Upcoming LinkedIn Ads Products for B2B Marketers
Setting Up A LinkedIn Ads Marketing Funnel
Selecting the right audiences is one of the most important steps in planning a successful campaign. In most cases, at the top of the marketing funnel you need to start with broad audiences that probably don’t know your brand, products or services and nurture them through a series of relevant and useful contents to conversion phase. In this post, we will review some targeting … [Read more...] about Setting Up A LinkedIn Ads Marketing Funnel
6 LinkedIn Ads Updates you Missed: Transform Your 2020 B2B Marketing Strategy
In 2020, the waves of news ceaselessly wash over us. It’s hard to keep up with marketing industry news with the world and national news on the center stage. This article should make it easier for you - a tidy package of LinkedIn Ads updates you may have missed. As 2020 has been slowly imploding, LinkedIn Ads has upped its game again and again, in ways that many marketers might … [Read more...] about 6 LinkedIn Ads Updates you Missed: Transform Your 2020 B2B Marketing Strategy
LinkedIn Ads & Hubspot Integration: The Rundown
Today we’ll cover how to integrate your brand’s LinkedIn Ads account with the Hubspot CRM and all of the ancillary benefits that come along with the integration. Connecting A LinkedIn Ads Account to Hubspot The first step in connecting a LinkedIn Ads account within Hubspot is ensuring that the user in charge of connecting the platforms has the necessary permissions. The … [Read more...] about LinkedIn Ads & Hubspot Integration: The Rundown
New LinkedIn Ads Features Every B2B Advertiser Should Know
LinkedIn Ads platform has significantly evolved since its launch back in 2005. Fifteen years later it is still a pillar in paid social advertising especially for advertisers who would like to leverage it for creating and nurturing B2B relationships. With 310 million MAU (Monthly Active Users) it provides a unique opportunity to reach out to audiences based on their job title, … [Read more...] about New LinkedIn Ads Features Every B2B Advertiser Should Know
Reach Out to the Right Decision-Makers on LinkedIn Ads
LinkedIn Ads is among the best marketing platforms for advertising to B2B audiences. This is due to both extensive user base and functional capabilities offered by the platform. However, with the multitude of tools available, we sometimes opt for the most straightforward out-of-the-box techniques, failing to adjust our tactics for the specific task at hand. This, in turn may … [Read more...] about Reach Out to the Right Decision-Makers on LinkedIn Ads
LinkedIn Ads: How Videos are Performing
If you haven’t noticed, LinkedIn has been rolling out new ad formats and platform features at a rapid pace over the last year. Back in March, LinkedIn announced video ads for all advertisers. In June LinkedIn took a page out of Facebook’s playbook with the launch of the carousel ad format. More recently LinkedIn has rolled out updates to the campaign manager that make it … [Read more...] about LinkedIn Ads: How Videos are Performing
Getting Started with LinkedIn Ads
LinkedIn is one of the most underappreciated PPC platforms today for 2 reasons. First, the awesome targeting capabilities. You can target by geography, job function, job title, job seniority, company, industry, gender, age, skills and groups. Since LinkedIn users create very detailed profiles to help their professional networking, the targeting is quite accurate and gets you … [Read more...] about Getting Started with LinkedIn Ads
