We've identified some valuable audience targeting findings that might help you cut your eCPV for video campaigns in half!

Learn why it is important to include LinkedIn Video Ads in your social B2B advertising mix. Set up instructions included!

Tracking for Surfaces Across Google clicks in Google Merchant Center leaves something to be desired. The step-by-step process in this post is an alternative.

Given our industry’s hard turn toward video and the potential for big returns, it should be a no-brainer to invest in the medium. Here are our test results.

Learn a new Google Ads campaign strategy focused on audience segmentation and how to leverage the segments to drive efficiency.

If you are ready to start advertising on LinkedIn, then this is the video for you. In this new lesson on Hero Academy, Paid Social Account Manager, Bahador Jamshidi, breaks down everything you need to know to get started with LinkedIn ads and walks you...

Hero Academy is Hanapin’s newest initiative featuring short and basic how-tos on paid advertising in a variety of platforms. Current topics include the basics of Google Ads, Microsoft Ads, Facebook, Quora, Excel, + more. AND NOW, we’ve released 4 BRAND NEW videos! Along with videos...

A look at ten options available for those PPC managers who have run out of growth opportunities in Google.

A list of the notable changes to LinkedIn Ads in 2018: new features, new creative types, and a new Campaign Manager experience.

Explore what you can and should be doing with your LinkedIn profile before you start to advertise on the platform.