Now that you know the basics, it’s time to take your LinkedIn ads strategy to the next level.

To reach an engaged audience in a professional setting, LinkedIn uses the format of a custom, personalized message directly in the user's inbox with Sponsored InMail.

Read more about the Bing Ads Audience Network, what it is, top reasons to use it and what ads types are supported.

Explore how to use LinkedIn Sponsored Content ads to create targeted audiences that scale and start taking LinkedIn targeting to the next level!

Learn the basics of LinkedIn lead gen forms including who should use them, pros and cons, how to create them, and best practices.

Explore how lead ads work, what effects they can have on mobile conversion rates and next steps for rolling out campaigns across social channels.

Social is so hot right now, that we had to have all the experts in one place to tell you what's going on in the big platforms! Tune into our social series on June 8th at 1:00 pm EST to find out what's up and...

Interested in advertising on LinkedIn's PPC platform? AJ Wilcox's ultimate guide to LinkedIn's Ad Units is here to help!

With 106 million monthly active users and just shy of 10% of Americans active during work hours, LinkedIn provides significant value for B2B marketing.

Over the past 6 weeks, we have been lucky enough to experiment with expanded text ads, and frankly, I’m not impressed with their performance.