This post discusses the new ad type for LinkedIn, Conversation Ads! It also includes a brief update on early test results from testing this new ad type.

This post breaks down one digital marketer's LinkedIn InMail ad test and the resulting insights.

In this blog, we compare Google lead ad extensions and LinkedIn lead gen forms and the differences between the two when it comes to capturing quality leads.

We've identified some valuable audience targeting findings that might help you cut your eCPV for video campaigns in half!

Learn why it is important to include LinkedIn Video Ads in your social B2B advertising mix. Set up instructions included!

LinkedIn is the best platform to get leads. Check 11 amazing LinkedIn features that will save you time and will help to achieve your business goals.

LinkedIn is the social network for B2B marketing. However, getting the results you want from the platform is not as easy or straightforward as you’d think.

A look at ten options available for those PPC managers who have run out of growth opportunities in Google.

One digital marketer shares results from LinkedIn audience testing and how group targeting came out on top.

Tracking for Surfaces Across Google clicks in Google Merchant Center leaves something to be desired. The step-by-step process in this post is an alternative.