We are all consumers, not just of products, but of information. Google estimates that there are over 100,000,000 gigabytes of data on the internet. And that number is growing every day. As marketers, our job is to cut through the clutter and bring relevant information to the forefront. But paying for first position on SERP isn’t just about generating clicks. It’s the right … [Read more...] about Taking a Consumer Approach to Campaign Strategy
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February 2021 Updates to Paid Media Platforms
In this monthly post, we bring you the latest from all of the major platforms. Google Ads What: Manager accounts can now bid across accounts with portfolio bid strategies Details: Google has launched portfolio bid strategies that can be applied across manager accounts. Advertisers can create and manage them for both search and standard shopping … [Read more...] about February 2021 Updates to Paid Media Platforms
Does ABM work? Case Study Details and Insights
“A primary challenge of ABM and B2B marketing is often not the number of leads, but more so the quality of these prospects.” These wise words written by my fellow Brainlabber are why so many B2B marketers are understandably hesitant to go all-in on ABM. Not having a backend sales integration is also often a major reason why wading into the deep waters of ABM can be scary. We … [Read more...] about Does ABM work? Case Study Details and Insights
So, You’re Taking over An Account. What Next?
Transitioning an account between managers is a process riddled with anxiety and confusion - from both the agency side and the client side. However, if an account transition is done right, you can be sure to add value for your client from the first day you are on their account, and build a strong relationship that is mutually beneficial for the agency and the client. Here are … [Read more...] about So, You’re Taking over An Account. What Next?
PPC Keyword Research Guide: How to Find Keywords for Your Paid Advertising
The revenue you earn from advertising doesn't come from your products or services. Of course, that doesn't mean your product is not essential. However, the most vital factor that makes a paid advertising campaign successful, I believe, is the keywords you choose to bid on. It's keywords that make or break a PPC campaign as this element determines who sees your ad and who … [Read more...] about PPC Keyword Research Guide: How to Find Keywords for Your Paid Advertising
4 Pillars of Paid Media Growth
Paid media is straightforward. “Growth,” however, is very dependent upon the role you play in paid media, so let’s start by defining who these four pillars are intended for and what I mean by “growth.” My paid media experience is 100% agency-based. Naturally, my experience shapes my viewpoint and definition of growth. From the agency perspective, growth equals managing … [Read more...] about 4 Pillars of Paid Media Growth
How To Create State-of-the-Art Campaign Proposals
Chances are if you’re reading this post, you’re either an agency gal (or guy!) like myself, or you are tasked with presenting strategy and ad mockups to either your boss or clients. Diane Anselmo wrote a wonderful article, What Clients Want. In this article, she touched on the consultative approach. This, my friends, is what separates a good agency from an … [Read more...] about How To Create State-of-the-Art Campaign Proposals
September 2020 Updates to Paid Media Platforms
In this monthly post, we bring you the latest from all of the major platforms. Google Ads What: Google limits Search Terms transparency due to privacy concerns Details: In early September, Google began withholding information on low impression search query results. Moving forward, that data will “only include terms that were searched by a significant number of users”. … [Read more...] about September 2020 Updates to Paid Media Platforms
August 2020 Updates to Paid Media Platforms
In this monthly post, we bring you the latest from all of the major platforms. Google Ads What: Google expands lead forms to Youtube and Discovery Campaigns Details: Lead form extensions (which are currently active in search) now extend to Youtube and Discovery campaigns. Impact: Google has become increasingly B2B friendly over the past couple of years. The success … [Read more...] about August 2020 Updates to Paid Media Platforms
Top Tips To Get The Most From Microsoft’s New Shutterstock API
In July, Microsoft Advertising announced its new partnership with Shutterstock. This partnership gives its advertisers access to 330 million free images to use in their display campaigns on the Microsoft Audience Network. The move was intended to help advertisers by saving them both time and resources when creating their advertising. With the Shutterstock API, they … [Read more...] about Top Tips To Get The Most From Microsoft’s New Shutterstock API
The Most Underutilized Microsoft Advertising Features
Microsoft Advertising is the underdog of the advertising world. With Google having a stronger market share, most advertisers will often overlook the capabilities of Microsoft, thinking of them as a secondary option at best. But this horse is definitely worth placing a bet on. Microsoft Advertising is a game-changer for many businesses. It’s the underutilized … [Read more...] about The Most Underutilized Microsoft Advertising Features
July 2020 Updates to Paid Media Platforms
In this monthly post, we bring you the latest from all of the major platforms. Google Ads What: Buy on Google is now commission-free Details: Following the addition of free product listings a couple of months back, Google Shopping will offer commission-free access to their native checkout within product listings via “Buy on Google”. With the announcement, came a … [Read more...] about July 2020 Updates to Paid Media Platforms
