What’s the CPL goal? Tends to be a question asked frequently in the lead generation world of online advertising. Sometimes this number seems to be floated around the historical account average, and profit levels aren’t looked into as they should be when looking into what your CPL goal should look like. Initial Steps to Using Profit Goals for Lead Gen Clients Some easy initial … [Read more...] about Setting Goals and Budget Based on Revenue and Profit for Lead Gen Clients
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Display Advertising for Lead Generation: One Approach
“We’ve tried Display before and it cost a lot of money and didn’t work.” Have you ever heard this from your client when pitching Display? When I hear this, I get bubbly all-over with excitement before extrapolating on the advanced targeting features Google offers for advertising on the Display Network. We know that Google has to up its audience targeting game to stay relevant … [Read more...] about Display Advertising for Lead Generation: One Approach
Revisiting Quora: An Unexpected Success!
A few months ago, I wrote a basic guide on How To Setup A Campaign In Quora Ads. At the time the guide was written, our team was in the early phase of testing the various campaign and targeting options available within the platform. After a few months of testing and collecting data, I want to circle back and detail what targeting is working and what isn’t for our team in … [Read more...] about Revisiting Quora: An Unexpected Success!
Google Tag Manager Basics for Beginners
Why Account Managers Need to Know GTM Basics As an account manager, I believe in being able to handle most things myself, within reason. While having Google Tag Manager knowledge is not a requirement of my job it feels very necessary, plus it’s fun. I have had clients that fall into different parts of the spectrum, but a few reasons you may want to get the basics down: … [Read more...] about Google Tag Manager Basics for Beginners
The Ultimate Guide to PPC Marketing
Download The Ultimate Guide to PPC as a PDF What is PPC? Introduction by Roger Cooney "PPC" - which stands for Pay-Per-Click - is a digital marketing channel whereby an advertiser pays only after their advertisements are clicked, sending either a visit to their website or a piece of data of value. Historically, the term PPC has been used interchangeably with Search … [Read more...] about The Ultimate Guide to PPC Marketing
Hero Conf – paid media conference
Data Driven Attribution: The Future for PPC?
Over the past week or so, I’ve spent quite some time thinking about the future. Not my future per se, but rather the future of digital advertising. A few months ago, I was perusing LinkedIn, catching up on some industry blogs since being out for three months (See It Takes A Village: Keeping Up With The PPC Industry). I read a blog post that doesn’t rank high in the overall … [Read more...] about Data Driven Attribution: The Future for PPC?
5 Tips to Write a Winning Hero Conf Speaker Pitch
As some of you know already, I am gearing up to present at Hero Conf London in just a few short weeks. Reflecting on my experience writing pitches for Hero Conf (both successfully and unsuccessfully), I thought it might be useful to share what I’ve learned along the way. Whether you are fixing to secure your own spot at Hero Conf in Austin this Spring, or aiming for a different … [Read more...] about 5 Tips to Write a Winning Hero Conf Speaker Pitch
How To Explain PPC To A Non-PPCer
We’re only 1 month away from Q4! In the PPC world, that means we’re all thinking about holiday strategy. But do you know what else Q4 means for PPC-ers? Q4 means holiday parties full of mingling and small talk where you will inevitably be asked, “What do you do?” Then you must try and explain PPC to your family friends, acquaintances, and your Aunt Marge whom you’ve already … [Read more...] about How To Explain PPC To A Non-PPCer
Comparing AdWords & Real Estate: Understanding CPC Inflation
There are many surprising similarities between AdWords auctions and real estate markets. What can one ancient industry teach us about one that is so new to us? By comparing the two we'll try and understand more about CPC inflation, effective investment strategies and where the industry could be heading. AdWords auctions are like real estate auctions in many ways. A savvy … [Read more...] about Comparing AdWords & Real Estate: Understanding CPC Inflation
PPC Audience Targeting From Google To Social
It's easy to get comfortable with Google AdWords and never branch out into the paid social world. Agencies and in-house teams that have been around since the introduction of AdWords in 2000 are often skeptical of branching into the other ad platforms, including Pinterest, Facebook, Twitter, and LinkedIn. However, that's where the growth opportunities lie. It's becoming less … [Read more...] about PPC Audience Targeting From Google To Social
Our Top Speakers Return to London – Register Now at £500 Off!
Your feedback is what drives the continuous evolution of Hero Conf events. From networking to content, and speakers to topics, attendee surveys help us decide exactly which changes we need to make, which topics we need to add, and what schedule tweaks we need to consider. That's why we're excited to announce the return of our top-rated speakers from Hero Conf London 2016, … [Read more...] about Our Top Speakers Return to London – Register Now at £500 Off!
