“The richest people in the world look for and build networks – everyone else looks for work.” -Robert Kiyosaki With our very own Hero Conf happening right now, chocked full of 10 scheduled networking opportunities, making connections and meeting new people is something our team has been thinking about a lot lately. Of course, it would be most excellent if businesses could … [Read more...] about The Art Of Networking
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When Efficiency Becomes The Enemy
Here’s the situation: a poorly managed account lands in your lap. You crack your knuckles and go to work, grabbing all of that sweet low-hanging fruit along the way. You sit back, prop your feet on your desk and watch the conversions roll in. You improve account performance. You cut CPA in half. You double your leads. All of this is fantastic, so what is the catch? Budget. … [Read more...] about When Efficiency Becomes The Enemy
Building Relationships For The Future
One of the downsides of working within Sales is the experience of putting all of your time and efforts into winning a new client and ultimately coming up short. All of the phone calls, emails, and proposals, yet nothing comes from it. Some sting more than others, but it’s important to have a short term memory, extract some positives from the engagement and move along to the … [Read more...] about Building Relationships For The Future
The Art Of Relationship Selling In PPC
After almost four years working on the sales side of PPC advertising, I can say one thing with certainty – no two opportunities are the same. You can absolutely refine a sales process and hit some general touchstones in most prospective client conversations, but you’ll never be able to plop an “A+B+C=sale” formula in place. Different accounts have different needs, histories, … [Read more...] about The Art Of Relationship Selling In PPC
Google Releases New Tools In Time For the Holiday Season
The holiday season is upon us and Google has some early gifts for retailers - new shopping campaign optimization features in AdWords. Despite Black Friday and Cyber Monday driving large amounts of traffic, Google says, “mobile will make every day a shopping day.” Retailers will need to be able to adjust budgets and campaigns quickly, so AdWords has released new tools that will … [Read more...] about Google Releases New Tools In Time For the Holiday Season
AdWords Customer Match: Advertising To Your Email Database
Google recently announced the ability to target ads based upon email addresses. This feature, called Customer Match, allows you to show specific ads to searchers who are logged in with their email address in the Google, YouTube or Gmail. This strategy is useful when you have an email database and want to show highly targeted ads to leads or existing customers at specific … [Read more...] about AdWords Customer Match: Advertising To Your Email Database
Your Resource Guide To Learning PPC
Last week a friend asked me, "Outside of hands-on experience, where are the best places to learn PPC on the Internet ." This got me thinking about something Seth Godin said, "We're not going to outgrow our need for information." We live in a time where there's so much information freely shared across the web. Some of it is good and some of it is crap. Either way we're … [Read more...] about Your Resource Guide To Learning PPC
Determining The When And How Of Cross-Channel Budget Allocation
Google’s global search market share is 67%. That volume combined with the decent quality of traffic Google provides is the reason why so many PPC advertisers spend 75% of their PPC budget with the engine. But how do you know when it’s time to branch out? Are You Budget Constrained And Running Only (Or Mostly) In Google? Break your campaigns and/or keywords into buckets. … [Read more...] about Determining The When And How Of Cross-Channel Budget Allocation
The 4 Stages Of Learning PPC
After four years and three months of working at Hanapin Marketing, I’m taking the next step in my career. I thought, as my last blog post on PPC Hero as a Hanapin Marketing employee, it would be a great time to share some knowledge on the stages of learning PPC. In The Very Beginning For me, I was lucky enough to get hired by Hanapin Marketing and go through their … [Read more...] about The 4 Stages Of Learning PPC
How To Write A PPC Job Description In Today’s World
The ability to run effective PPC campaigns is among the hottest skills that got people hired last year and every day more companies discover the importance of being found in the search results. Agencies around the world are constantly on the lookout for qualified individuals to manage the stream of new clients and an increasing number of companies are even able to justify an … [Read more...] about How To Write A PPC Job Description In Today’s World
The Pre-Holiday Planning Guide You Can’t Afford To Miss
Although you may still be recovering from your banner Back to School year, I regret to inform you that it’s not time to relax just yet. That’s right, it’s time to prep for your 2015 Holiday Season! Any seasoned ecommerce vet will tell you that if you’re not ready by September, you’re already getting left behind. Although we’re midway into September, I’m going to give you a … [Read more...] about The Pre-Holiday Planning Guide You Can’t Afford To Miss
Boost Your PPC Strategy By Focusing On Where Users Are Going
Last week, Marketing Land published an article with statistics around mobile browser usage. According to the article, people are spending more time than ever on their mobile phones. More than likely if you are anything like me you don't need a think-tank to tell you this fact. It turns out that the time spent using apps has grown to 90% while browser time has declined to 10%. … [Read more...] about Boost Your PPC Strategy By Focusing On Where Users Are Going
