For January’s series post we are taking a look at our PPC wishlists. What tools do we all wish we had available to make our lives that much easier? Where do our chief frustrations stem from and what band-aid solutions are we using to fix them? LinkedIn Ads can be a tricky beast wrangle due to the ‘self service’ set up of the platform but once you are up and running, it’s … [Read more...] about Getting Started With LinkedIn Ads – What You Need To Know
Search Results for: linkedin ads
Leveraging LinkedIn thought leader ads to drive sales and build executive presence
You Can Now Buy Ads On Roku, Samsung and NBCUniversal Through LinkedIn’s Campaign Manager
LinkedIn Connected TV (or CTV as it's also known) Adverts have been a growing opportunity for digital first advertisers. LinkedIn has just announced a whole heap of additional functionality they've added to the campaign manager platform. You can read more about what's been announced on their website. Penny Price, VP, Marketing Solutions at LinkedIn told AdExchanger: "Many … [Read more...] about You Can Now Buy Ads On Roku, Samsung and NBCUniversal Through LinkedIn’s Campaign Manager
LinkedIn Dynamic Ads for B2B
Have you ever scrolled through a social media platform and noticed a lot of the ads are very similar and look repetitive? If so, you’re not the only one. Chances are, your target audience feels the same way. There are tons of B2B marketers leveraging LinkedIn advertising to spread brand awareness and drive lead generation. With competition at an all-time high, it is most likely … [Read more...] about LinkedIn Dynamic Ads for B2B
Microsoft Ads LinkedIn Profile Targeting: A Review
Recently, Microsoft Ads unveiled a new targeting option that marketers had been curious about since Microsoft’s LinkedIn acquisition a couple of years ago. LinkedIn, like Facebook and other social media sites, holds a wealth of knowledge about our customers. However, LinkedIn’s knowledge is particularly valuable for B2B operations. Given that LinkedIn is meant for explicitly … [Read more...] about Microsoft Ads LinkedIn Profile Targeting: A Review
Early LinkedIn Conversation Ads Results
Hello, my dedicated followers! In this post, I’ll talk about the new ad type for LinkedIn, Conversation Ads! I’ll also give a brief update on some early test results I’ve seen in testing this new ad type. Thrilling stuff, to be sure. Conversation Ads: What Are They? Conversation Ads, according to LinkedIn, allow you to start conversations with professionals and … [Read more...] about Early LinkedIn Conversation Ads Results
Evaluation and Insights on LinkedIn Message Ads (InMail)
Do you ever find yourself inquiring about which ad format on LinkedIn is the most effective? Well, today, I’m going to break down my experience with one of the more heavily debated ad formats LinkedIn has to offer - the InMail, or should I say the newly rebranded Message Ad. I’ll be referring to these ads as InMails throughout this blog as I’m sure it's the term you’re all … [Read more...] about Evaluation and Insights on LinkedIn Message Ads (InMail)
Google Lead Form Extensions Vs. LinkedIn Lead Ads
Lead generation advertisers face many challenges including balancing quality leads vs. quantity of leads, abandoned lead forms, and optimizing campaigns to find quality leads. When it comes to PPC, there are multiple types of lead form ads that you can utilize in lead generation campaigns to help with these challenges.Today, I'm going to compare just two of those: Google Lead … [Read more...] about Google Lead Form Extensions Vs. LinkedIn Lead Ads
How to Lower Your Cost Per View for LinkedIn Video Ads
We've put more focus on LinkedIn in recent months, and for good reason! LinkedIn has made great strides in targeting options and functionality in the last 1-2 years since their acquisition by Microsoft. Those improvements make the platform more appealing to marketers which leads to more testing. More testing equates to more key learnings, which are exactly what I want to share … [Read more...] about How to Lower Your Cost Per View for LinkedIn Video Ads
The Latest on LinkedIn Video Ads
In response to the growing popularity of online video ads on Facebook, Twitter, and YouTube, LinkedIn has joined its competitors with the launch of Video Ads on the platform. You may have seen Video Ads on the platform in recent months. LinkedIn has been testing video ads with select advertisers since August 2017, but Q2 is the first time the general advertising public has … [Read more...] about The Latest on LinkedIn Video Ads
Crafting Powerful (Yet Simple) LinkedIn Creative
With over 1 billion members, and access to key decision-makers across industries, LinkedIn is the go-to platform for professionals to connect, engage, and make strategic decisions. That being true, standing out amidst the noise requires more than just targeting the right audience — it's about crafting creative and compelling ad content that resonates. It’s crucial to … [Read more...] about Crafting Powerful (Yet Simple) LinkedIn Creative
Essential Strategies for Mastering Amazon Non-Endemic Ads
Discover how to effectively leverage Amazon's ad platform to reach your target audience and drive results. Amazon's exclusive beta launch for non-endemic businesses marked a game-changing opportunity for service-based companies to tap into the e-commerce giant's vast customer base. With access to Amazon's extensive user data from Prime Video, Music, Audible, and Alexa … [Read more...] about Essential Strategies for Mastering Amazon Non-Endemic Ads
