Now that you know the basics, it’s time to take your LinkedIn ads strategy to the next level. LinkedIn has been whipping out new ad formats and features like carousel ads, video ads and dynamic ads – but how can you use them for optimal return? We’ve got the experts here to show you what’s new, and creative new ways to utilize these features. Join B2Linked’s AJ Wilcox … [Read more...] about The Newest LinkedIn Ad Formats to Captivate Your Audience
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Best Practices for LinkedIn Sponsored InMail Campaigns
On LinkedIn, you can advertise your product or services to more than 560 million active professionals. LinkedIn is a unique social media advertising platform, because the audience intent is very different from other social media websites and apps like Facebook, Instagram, or Snapchat. People on LinkedIn are professionals browsing content relevant to their careers, and … [Read more...] about Best Practices for LinkedIn Sponsored InMail Campaigns
Bing Ads Audience Network: All You Need To Know
Recently, at the Microsoft 3rd Annual Partner Summit, Bing Ads announced a new offering that is intended to put people at the center of marketing. In comes: the Microsoft Audience Network. The Microsoft Audience Network is a new AI-powered audience marketing solution that helps businesses connect to the people that matter to them throughout the consumer journey across search, … [Read more...] about Bing Ads Audience Network: All You Need To Know
LinkedIn Targeting – How to Create Targeted Audiences That Scale
LinkedIn has more than 430 million members... and there are about as many ways to target them on the platform (not really, but there are a lot of targeting options!). It’s easy to fall into the trap of heaping as many targeting layers as you can in order to sculpt that perfect audience of qualified people. But this ends up being an exercise in how to exclude as many people as … [Read more...] about LinkedIn Targeting – How to Create Targeted Audiences That Scale
What In Tarnation Are LinkedIn Lead Gen Forms?
LinkedIn lead gen forms are a type of sponsored ad that allows a user to submit their contact info without ever leaving LinkedIn. These ads are designed for companies whose main goal is to capture emails and user information. Lead gen forms provide the user an easy way to show interest that takes less time and reduces friction. This is important in the fast-moving world of … [Read more...] about What In Tarnation Are LinkedIn Lead Gen Forms?
Faster, Easier Mobile Lead Generation with Social Lead Ads
Social ads continue to get more and more interactive for e-commerce advertisers. Facebook is hard at work, beautifying canvas and product layouts that really make product images and video content pop. Facebook introduced canvas templates for product ads this month, which may leave those of us cultivating leads or advertising in the business to business sector feeling green with … [Read more...] about Faster, Easier Mobile Lead Generation with Social Lead Ads
Insider Social Strategies from Experts at Facebook, Instagram, Pinterest, and LinkedIn
Social is so hot right now, that we had to have all the experts in one place to tell you what's going on in the big platforms! Tune into our social series on June 8th at 1:00 pm EST to find out what's up and coming for your social strategy. The Cutting Edge and New Features on Facebook and Instagram Anastasia Oulianova, Agency Partner at Facebook 1:00 p.m. - 1:30 pm … [Read more...] about Insider Social Strategies from Experts at Facebook, Instagram, Pinterest, and LinkedIn
The Ultimate Guide To LinkedIn’s Ad Units
This post is part of the Hero Conf Los Angeles Speaker Blog Series. AJ Wilcox will join 50+ PPC experts sharing their paid search and social expertise at the World's Largest All-PPC Event, April 18-20 in Los Angeles, CA. Like what you read? Find out more about Hero Conf. If you’re currently advertising, or considering advertising on LinkedIn’s PPC platform, you’ll want to … [Read more...] about The Ultimate Guide To LinkedIn’s Ad Units
Linking Up With LinkedIn: A Beginner’s Guide
Social advertising has quickly become an integral part of a complete digital marketing strategy. In the recent 2016 edition of The State Of PPC, this sentiment is supported by 65% of brands and 83% of agencies who tout social advertising as the most important aspect of the digital marketing industry over the past 12 months. From Facebook to Twitter, Instagram to Snapchat, … [Read more...] about Linking Up With LinkedIn: A Beginner’s Guide
Expanded Text Ads: 7 Million Clicks Say They’re Underperforming
On Tuesday, AdWords released one of the biggest updates in the history of the platform with expanded text ads. If you haven’t seen all the chatter across the web then know that you can now create new ads that have (2) 30 character headlines, a single 80 character description line and two breadcrumb fields to enter extra keywords in your display URL called Paths. AdWords … [Read more...] about Expanded Text Ads: 7 Million Clicks Say They’re Underperforming
Using LinkedIn To Expand Your Network of Opportunities
For someone working to create strong partnerships for your company, it’s crucial to do anything and everything to make connections and expand your network. While everyone should see some importance in networking and being engaged in your industry, for people working within sales and business development, it’s a requirement. While referrals and potential clients reaching out … [Read more...] about Using LinkedIn To Expand Your Network of Opportunities
Improvements To Google Hotel Ads Allow More Hotels To Participate
This week Google announced improvements to Hotel Ads. Those changes include: Broader availability for the Google Hotel Ads Commission program An expansion of the "Book on Google" feature to more partners The inclusion of more amenity information within Google Search Along with these changes, Google will be retiring the dedicated site for Hotel Finder within the week, … [Read more...] about Improvements To Google Hotel Ads Allow More Hotels To Participate
