Our agenda for Hero Conf London, 24-26 October, is nearly complete. And we're very excited to introduce you to our Day 2 keynoter. Fred Vallaeys is the CEO of Optmyzr and was one of the first 500 employees at Google, where he helped grow the AdWords search marketing system and served as Google’s AdWords Evangelist, teaching advertisers about which Google products are best to … [Read more...] about Exclusive Interview with London Keynoter Frederick Vallaeys
Search Results for: scripts
On Demand Webinar: How to Connect Calls From Paid Search To Sales
More about this Webinar It’s a mobile world out there. You should already be using basic features for your mobile campaigns, like call extensions, but how do you figure out if the calls you are getting through your paid search campaigns are leading to actual sales? In this webinar recording, experts from Hanapin, Invoca, and RingPartner discuss different ways you can connect … [Read more...] about On Demand Webinar: How to Connect Calls From Paid Search To Sales
On Demand Webinar: How Brands Can Effectively Use Display Advertising
More about this Webinar You may associate Display advertising with remarketing. Though you are correct, the Display Network offers so much more. Having become more sophisticated since it’s conception, advertisers can serve up ads based on the content of a website (contextually), or behavior patterns. So what does that mean? It means there have never been more opportunities to … [Read more...] about On Demand Webinar: How Brands Can Effectively Use Display Advertising
Adwords Event Recap: Device-Specific Bid Adjustments
On Tuesday, August 9, Google invited users to an on-air hangout centered around new device-specific bid adjustments. For those who missed this broadcast from Product Expert Sally Chung and Product Manager Leo Sei, you can watch it here and check out PPC Hero’s recap and reactions below. Hangout On Air Device-specific bid adjustments, first announced on July 26, 2016, now … [Read more...] about Adwords Event Recap: Device-Specific Bid Adjustments
Google’s Not Selling Your Products Like It Used To
With the ongoing changes to Google Shopping, optimizing your product feed is more important than ever. Over the last several months, Google has been testing an aggregated shopping format for individual products sold by multiple retailers. This format most commonly involves devices and appliances. For example, if you search for a device generically or by brand, you may … [Read more...] about Google’s Not Selling Your Products Like It Used To
What You Need To Know About New AdWords Features [Webinar Confirmation]
You're All Set! You're now registered for Hanapin's webinar, What You Need To Know About New AdWords Features. Check your email now for a link to join the webinar. Know of a fellow PPC fan who would also love this webinar? or Email It » Other Resources You Might Like: [New Whitepaper!] Improving Your Account Through AdWords Scripts Be In The Know … [Read more...] about What You Need To Know About New AdWords Features [Webinar Confirmation]
On Demand Webinar: What You Need To Know About New AdWords Features
More about this Webinar As we know all too well, the PPC industry is constantly on the move. Google recently announced new AdWords features, including responsive display ads to fit different devices and formats, expanded description lines, more customized bidding options, and pilot features for Google Maps for advertisers to give more information about their businesses. And, … [Read more...] about On Demand Webinar: What You Need To Know About New AdWords Features
On Demand Webinar: How To Run An Effective Search Query Report In Less Than 15 Minutes
More about this Webinar Search Query Reports (SQRs) can be overwhelming. Downloading all of your keywords and scouring through the data associated with EVERY word in the hopes of stumbling upon one or two significant findings that MIGHT incrementally improve your account seem overwhelming and not worth the time. There’s gotta be a better way, right? The simple key: pivot … [Read more...] about On Demand Webinar: How To Run An Effective Search Query Report In Less Than 15 Minutes
£300 Off Hero Conf London Ends Tomorrow!
25% Off Expires at Midnight BST, 29 July! Time is nearly gone to reserve your seat for Hero Conf London, 24-26 October at etc.venues St Paul’s, at a huge discount off the regular conference rate! Don't miss your chance to join the biggest experts in PPC for 3 days of learning, networking and fun! We continue to add exciting new sessions to our PPC-Only slate, including: … [Read more...] about £300 Off Hero Conf London Ends Tomorrow!
On Demand Webinar: What’s in a Name? Product Titles & Brands in Google Shopping
More about this Webinar What’s in a name? Well, besides the fact that it keeps us from all yelling “Hey You!” at each other and giving Starbucks something to get wrong on the side of your cup– it seems to matter, a lot. Especially when it comes to product titles on Google Shopping. Just how important is it and does it matter how you structure the product name, the order of the … [Read more...] about On Demand Webinar: What’s in a Name? Product Titles & Brands in Google Shopping
One Week Left to Save 25% at Hero Conf London!
Don't Miss Discounted London Tickets You still have time to join us for Hero Conf London, 24-26 October at etc.venues St Paul's at 25% off the conference price. But time is running out. We've sold over 50% of our seats and Early Bird rates expire at midnight BST on 29 July. Act now to ensure your seat at London's Only All-PPC Event, before it's too late. The Return … [Read more...] about One Week Left to Save 25% at Hero Conf London!
On Demand Webinar: 4 Effective Strategies for Facebook Lead Gen Ads
More about this Webinar Have you ever heard someone say that they love filling out a form? Didn’t think so! However, lead forms are an essential in marketing. Facebook Lead Gen ads have made it much easier for users to get more information about your business or products on their mobile phone, without ever having to leave Facebook. With 1.65 billion monthly active users and 90% … [Read more...] about On Demand Webinar: 4 Effective Strategies for Facebook Lead Gen Ads
