Morning Clicks is your mid-week roundup of digital advertising news and notes. We're your one-stop shop for the most relevant and important news in the PPC world. Grab your cup of joe and come see us every Wednesday morning. Ever written ads for an 11-year-old? Might be time to dust off the ol' ad copy handbook and see what it says about targeting children. [Advertising … [Read more...] about Morning Clicks: Google Under Scrutiny, Vanishing Conversions, and More
Search Results for: scripts
8 Fixable Shortcomings That A PPC Audit Would Uncover
We’ve all been there: A new account comes across your desk and you get to spend the next few days digging in and finding all the flaws that you can then turn into “quick wins” for your team. But what will someone uncover when they audit your account? While your account may be in good, even great, shape, there is always something to find. Today I break out 8 specific oversights … [Read more...] about 8 Fixable Shortcomings That A PPC Audit Would Uncover
Now Hiring: Entire Companies, Part Two
We received a fantastic response from my first post, “Now Hiring: Entire Companies.” It generated lots of activity, comments, and most importantly: we’re currently in three active and promising discussions. Since there was so much attention, I figured that a follow-up post was in order- to thank everyone for their interest, and also to answer some FAQ’s. We received a lot of … [Read more...] about Now Hiring: Entire Companies, Part Two
Google Analytics Loses Paid Search Queries: Time to Panic?
So, What Just Happened? On April 9, Google officially rolled out their improved and continued efforts in maintaining the highest level of security for their Chrome users. Announcing they have rolled out SSL encryption for omnibox searches in Chrome browser when users are not signed in to Google. Previously, this security layer was only applied to ‘signed in’ users. Chrome is … [Read more...] about Google Analytics Loses Paid Search Queries: Time to Panic?
Life Made Easier: Automate Your Workflow – New Toolkit!
Account Managers are always crazy busy continuously tweaking details. Automating some of your PPC workflow can help eliminate the time you spend on tedious tasks and increase your efficiency in your accounts. Make your life a little easier and start automating some of your workflow. In this new toolkit, you'll find tools that will help you get started and learn new ways to … [Read more...] about Life Made Easier: Automate Your Workflow – New Toolkit!
Holy Sidekick! The Ultimate PPC Partner Takes on Refined Targeting
Editor's Note: This article is a part of our Hero Conf guest post contest. Based on a combination of pageviews and editorial review from the PPC Hero writing staff, a winner will be chosen from the finalists we post throughout the week. Today's post comes to us from Ariana Wolf (@ArianaWolf), a search strategist for 90octane. “Holy jumble! Where's the hope of the world now?” – … [Read more...] about Holy Sidekick! The Ultimate PPC Partner Takes on Refined Targeting
Hanapin Marketing Celebrates 10 Years!
We are so excited to tell you that on February 3, 2014, Hanapin Marketing turned 10! In the past 10 years and on top of the many services we offer as an agency, we've brought new ventures to the ppc world like the PPC Hero Blog, PPC Hero Pro (our innovative tools platform), and Hero Conf, a popular ppc conference. It's been a wonderful, wild adventure so far and we look … [Read more...] about Hanapin Marketing Celebrates 10 Years!
PPC Roundtable: What’s Your Anti-Wishlist?
Every once in a while here at PPC Hero, we like to ask big questions. Questions so big they have numerous answers. And then our writing staff gets together and each offers their own thoughts and perspectives on the answer to that question. This is one of those moments. Earlier this month, in our Series posts, we asked our writers to write about what was on their wish list -- … [Read more...] about PPC Roundtable: What’s Your Anti-Wishlist?
Eight Ways Automation Will Change Your Life [#ThinkPPC Webinar]
PPC automation can mean a lot of different things -- maybe you just want to eliminate tedious tasks with AdWords scripts, or maybe you're using a powerful software suite to develop complex bid adjustment patterns and triggered events. Whether you're at either end of the spectrum or somehwere in between, you know that automation does always mean one thing: Efficiency. But maybe … [Read more...] about Eight Ways Automation Will Change Your Life [#ThinkPPC Webinar]
Hero Conf 2014 | Our Conference Agenda is Posted!
We know you've been eagerly anticipating the release of the Hero Conf 2014 schedule. Well, we've got good news. The conference agenda is complete and we're ready to share the breadth of the content you’ll hear at Hero Conf 2014. Visit the Schedule page to explore all of the sessions that will be presented over an exciting two-and-a-half days. Our 2014 schedule includes topics … [Read more...] about Hero Conf 2014 | Our Conference Agenda is Posted!
Labels In The AdWords Editor! Is It But A Dream?
For January’s series post we are taking a look at our PPC wishlists. What tools do we all wish we had available to make our lives that much easier? Where do our chief frustrations stem from and what band-aid solutions are we using to fix them? If only life could be as simple as those days of the Jetsons where you press a single button and everything is ready just the way you … [Read more...] about Labels In The AdWords Editor! Is It But A Dream?
The 10 Common Remarketing Mistakes That Will Haunt You
Remarketing allows you to follow users who've previously visited your website as they browse the Web. We’re going to take look at a few ways to maximize your remarketing campaigns, as well as a few common mistakes to avoid. There are 3 types of Remarketing to take into account in Google Adwords: 1. Remarketing for the Display Network: Shows ads to your site visitors as they … [Read more...] about The 10 Common Remarketing Mistakes That Will Haunt You
