2013 was kind of crazy. With the introduction of Google's Enhanced Campaigns, the continued ascendance of Google Shopping/PLAs as an all-important factor in today's digital strategy, and a steady stream of new features implemented across Google/Bing/who knows where else, we had plenty to talk about all year long. Luckily for us, more than a few of you out there were interested … [Read more...] about The Top 10 PPC Hero Posts of 2013
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PPC Hero Mentioned Multiple Times in Wordstream’s “Best of PPC” List!
What is the end of the year for if not recaps, lists and "best of" articles covering every conceivable topic? Personally, we love them! And our industry is no different: Wordstream has just released their "Best of PPC" year-end list, and we were delighted to see three PPC Hero articles listed -- from three separate authors! Our very own Sam Owen was listed in the "Best PPC … [Read more...] about PPC Hero Mentioned Multiple Times in Wordstream’s “Best of PPC” List!
Why You Have To Get Used To Universal Analytics
For this month’s series, we’re providing a little bit of perspective on the hectic events of 2013. As we’ve left Enhanced Campaigns pretty well covered this year, this week we’ll be dedicating our time to some of the other (non-Enhanced Campaigns) initiatives, tactics, strategies, and features that we used to excel in 2013 here at PPC Hero. After Eric's coverage of AdWords … [Read more...] about Why You Have To Get Used To Universal Analytics
Pull Any AdWords Data In A Snap With AWQL
We've talked about making changes to your account with scripts, but what about just pulling data? AdWords Query Language (AWQL) adds this ability to quickly pull data and export it. In fact that is what is was made for! AWQL is much faster than using a standard script in both writing and processing. The best news is, it is extremely easy to get started learning AWQL. With only … [Read more...] about Pull Any AdWords Data In A Snap With AWQL
Happy Halloween From PPC Hero!
Wishing you a spooky-low cost-per-trick this Halloween! How to make sure your month ends on a sweet note: 3 Tips to Troubleshoot Your Lead Quality Increase the Power of AdWords Scripts With a Few Simple Edits How to Create a PPC Budget Optimizing What You Can’t See: The Lead Quality Challenge … [Read more...] about Happy Halloween From PPC Hero!
Case Study: 78% Lower CPAs With Dynamic Remarketing
In the final part of our September 'dynamic' series we're going to look at dynamic remarketing and how it has fared for us so far. We've already looked at Dynamic Search Ads, Dynamic Keyword Insertion, Using AdWords Scripts, and Bing's Dynamic Parameters. ----- Back in August we took a dive into some of the most recent feature changes in Google AdWords. The one that most … [Read more...] about Case Study: 78% Lower CPAs With Dynamic Remarketing
Does DKI Really Work? [Case Study]
As dynamic series week continues, we’ve covered how to use dynamic parameters in Bing, dynamic ads with scripts and next we will dive into the question across many search engine marketing professionals minds when it comes to ad testing – Does DKI really work? Below we will review – What is DKI? Does it Really Work? DKI Best Practices. What is DKI DKI stands for Dynamic … [Read more...] about Does DKI Really Work? [Case Study]
Why Aren’t Your Quality Scores Higher?
“Why are some of our keywords sitting at 3 or 4 Quality Scores? How can we make those better? Shouldn’t you just work on increasing CTR?” Similar to my previous post on what a ‘good’ CTR is for your PPC campaigns, quite often we hear questions surrounding account Quality Scores and what is being done to proactively improve them. Let’s get the obvious out of the way… YES – … [Read more...] about Why Aren’t Your Quality Scores Higher?
4 Easy Ways to Watch Your Account Without Going Crazy
Whenever I talk to people about PPC and what I do, I'm always quick to mention the paradoxical nature of the job. It requires you to be "patiently urgent" - always balancing your immediate deadlines for implementing new ads/keywords or making changes to meet your performance goals... then waiting to watch the results of your work come in, and determining your next steps once … [Read more...] about 4 Easy Ways to Watch Your Account Without Going Crazy
Man vs Machine: The Automation Debate [Webinar]
In the world of pay-per-click advertising, the hunt for efficiency never ends. So it's really no surprise that PPC automation (running campaigns with software, scripts and apps) has gained steam in recent years. But when is it truly useful--and when isn't it? Join renowned PPC experts Matt van Wagner and Neil Sorensen as they tackle the PPC automation debate in our latest … [Read more...] about Man vs Machine: The Automation Debate [Webinar]
Quality Score: The Quick & Dirty Trick That Can Save You Time & Money
Although I know I could while away the hours looking over hundreds of keywords with varying quality scores, there are times when you just need a quick and dirty approach to get the improvement ball rolling. As part of our series, I’ve provided a quick look at how I manage quality score when time is of the essence. What’s all this “quick and dirty” talk? Quick: You filter out … [Read more...] about Quality Score: The Quick & Dirty Trick That Can Save You Time & Money
Eight PPC Tactics That Are Hiding in Plain Sight
No matter where you live, there’s a restaurant nearby that you pass by on a daily basis without going in. At first you pass and you’re curious about it, and then you get less curious, and then finally you don’t even notice it any more. It’s just part of the scenery. The best part, though, is when you finally stop in for whatever reason and the food is delicious. We’ve … [Read more...] about Eight PPC Tactics That Are Hiding in Plain Sight
