You don’t have time to fumble through filters in excel pivot tables and your client (or boss) needed to know performance data 10 minutes ago. With these two Hero Pro scripts Increase/Decrease in CTR and Geo / Device Data, you can keep the information you need right at your finger tips and easily keep track of ad metrics – so you can react in real-time. See increases or … [Read more...] about Put AdWords In Its Place – Scripts for Changes in CTR and Geo and Device Data
Search Results for: scripts
4 Plug and Play Adwords Scripts For Keywords, Display, CPA, and Account Alerts!
For most aspiring guitarists, Guitar Hero is about as close as they'll every get to playing the guitar. Instead of spending loads of time learning sheet music and practicing all you have to do is select your favorite song, plug in the controller (A.K.A the guitar) and you're good to go! If you're uncomfortable with employing AdWords Scripts and don't want to take the time to … [Read more...] about 4 Plug and Play Adwords Scripts For Keywords, Display, CPA, and Account Alerts!
3 Scripts For More Effective Google Shopping Reporting
A few month’s ago I wrote about the power of AdWords scripts reporting. The reporting functionality in scripts allows you to access the API data tables. Not only is reporting faster and more efficient but allows access to additional metrics. Reporting is less technically demanding so even if you don’t have a lot of experience coding, this method is very accessible to … [Read more...] about 3 Scripts For More Effective Google Shopping Reporting
Optimize Bids By Weather Using AdWords Scripts
It’s that time of year... drums please, summer summertime!” The time of year when the sun is shinning one minute and the next minute, rain is ruining your summer BBQ plans. If you have a product or service that is directly affected by the weather, this post is for you! The AdWords bid by weather script is simple to set up and allows you to optimize bids automatically based on … [Read more...] about Optimize Bids By Weather Using AdWords Scripts
Creating & Manipulating Variables In AdWords Scripts
One of the biggest things missing in the AdWords scripting sphere is a “here is what makes up a script”. There are lots of cool snippets code out there that does all kinds of voodoo. Yet I am most often am asked, “So how do I get to that point?" The good news is, no you don’t need a computer science degree. Think of a programming language like any other language, there are … [Read more...] about Creating & Manipulating Variables In AdWords Scripts
Use AdWords Scripts to Quiet the PPC Noise
The job of a PPC manager is busy, complicated, and every once in a while just a little tedious. But with Google AdWords scripts, processes can be automated, redundant tasks can be eliminated, and you can focus on the more important, strategic aspects of the job. Scripts are something we've been talking about a lot here on PPC Hero, for no other reason (really) than that we … [Read more...] about Use AdWords Scripts to Quiet the PPC Noise
Automatic Insight: New AdWords Scripts for Average Position and Converting Keywords
AdWords scripts are great (and increasingly popular) for automating tedious or time-consuming tasks and allowing you to spend more time creating, optimizing, and gaining insights from your campaigns. But at their best, scripts can also help deliver those insights and let you get right to work on implementing the ideas that result. That's exactly what two new AdWords scripts … [Read more...] about Automatic Insight: New AdWords Scripts for Average Position and Converting Keywords
Three Scripts to Get You Started with AWQL
The AdWords Query Langauge (AWQL) is an extremely useful extension to AdWords scripts. While scripts allow you to access the entities in an account, AWQL adds the ability to access the AdWords API reports. All the data in the dimensions tabs, the segments, practically anything in your account is now accessible to you through a script. This makes is extremely easy to … [Read more...] about Three Scripts to Get You Started with AWQL
Turbocharge Your Account With Modified Scripts [Webinar Recording]
Modified scripts are just one way that you can take your accounts to the next level. A true PPC Hero knows how to utilize their scripts to maximize return on their ads and take those ads to a tier above the average account. This week's webinar focused on those things modified scripts can change about your accounts: See scripts being implemented live Make analysis faster and … [Read more...] about Turbocharge Your Account With Modified Scripts [Webinar Recording]
Live Tutorial: Turbocharge Your Account with Modified Scripts [Webinar]
Modified scripts are just one way that you can take your accounts to the next level. A true PPC Hero knows how to utilize their scripts to maximize return on their ads and take those ads to a tier above the average account. But paying attention to those changes that you make can either make or break an account. Thursday, two of our best and brightest will discuss all of those … [Read more...] about Live Tutorial: Turbocharge Your Account with Modified Scripts [Webinar]
Increase the Power of AdWords Scripts With a Few Simple Edits
AdWords scripts are a powerful tool for making changes in your account. They can both alter entities in your account as well as make reporting a breeze. The main issue for most users is, what’s next? Sure the scripts you find from Google or others are useful, but they don’t always do exactly what you would like them too. This issue continually surfaces in questions and requests … [Read more...] about Increase the Power of AdWords Scripts With a Few Simple Edits
Creating Dynamic Ads with Scripts
Consistent ad testing is one of the best practices in paid search. As account managers we are always trying to get that extra edge. What if that is not enough though and you want to update your ads even more frequently to include relevant and timely information? This is where dynamic ads come into play. Today we are going to cover how a little knowledge of scripts can help you … [Read more...] about Creating Dynamic Ads with Scripts
