With the December holidays approaching, it’s more important than ever to have confidence in your eCommerce strategies. It is no secret that online shopping is the new normal, and with fewer people traveling for the holidays, some families are putting more under their trees due to travel restrictions. As marketers, it’s no secret that a strong holiday strategy is vital for Q4 … [Read more...] about Smart Shopping for the Holidays – A Test & Learn Approach
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Taking a PPC holiday: how to take a break from your ads without disaster
Sometimes the world can be overwhelming – this year, in particular, has taught us all that. We recognise the need to take a step back from work, relax and readjust, and come back feeling refreshed. But if you run PPC campaigns single-handedly, how can you do that without everything you’ve worked hard for crashing down around you? I think you deserve a break, so here are my … [Read more...] about Taking a PPC holiday: how to take a break from your ads without disaster
Multiple CID Madness: Managing One Client Over Many Accounts
As we approach the 20 year anniversary of the first Shrek film, it might be difficult to remember that the film was quite acclaimed in its time. Now remembered for ushering in a trend of animated films prioritizing crass pop culture references over genuine pathos, Shrek actually competed for the Palm d’Or and won the first-ever Oscar for Best Animated Feature. And while the … [Read more...] about Multiple CID Madness: Managing One Client Over Many Accounts
How to Validate Marketing Tags and Pixels
Introduction Proper web tracking and measurement are vital to advertising. Accurate data helps optimize and report on campaign performance. The technical details can become overwhelming and seem like too much to handle. You may be tempted to sit back and hope that tracking comes through correctly rather than proactively checking it. In this article, we will cover how to … [Read more...] about How to Validate Marketing Tags and Pixels
How To Set Up A Macro In Google Sheets
To Google Sheets! The cloud-based cause of, and solution to, all my work-related problems. It’s time again to bask in the glory of the macro. In my last post, How Excel Macros Save Digital Marketers Time, we discussed the various purposes and implementation methods of macros in Excel. In this post, we’ll be talking about the macro’s cooler, more modern brother, the Google … [Read more...] about How To Set Up A Macro In Google Sheets
How To Eliminate Wasted PPC Spend
As we all know, times are crazy right now. Whether you have had to pull back spend drastically, or your business is thriving during these uncertain times, avoiding wasted spend is a main priority for almost everyone. I am going to walk through some tips I have learned while working in Digital Marketing that will help find and eliminate wasted spend in your accounts. … [Read more...] about How To Eliminate Wasted PPC Spend
February Updates to Paid Advertising Platforms
In this monthly post, we bring you the latest from all of the major platforms. Google Ads Share Remarketing Lists Across Your Account Manager Details: To make audience list sharing easier for advertisers with a manager account, you can now enable continuous audience sharing across accounts within your manager. Impact: Most advertisers utilize audience lists in … [Read more...] about February Updates to Paid Advertising Platforms
4 Google Ads Automated Rules To Try
Lately, I have been embracing automation more and more. Used correctly, automation works as your sidekick in fine-tuning your campaigns. Automated rules, scripts, and third-party tools should be used in addition to your normal everyday management. Today I want to review the Google Ads automated rules available to advertisers. In particular, I’m going to share four rules that … [Read more...] about 4 Google Ads Automated Rules To Try
Tips for Easier PPC Analysis
Analysis can be overwhelming. Sometimes even the word “analysis” will cause panic in folks. Where do I start? How the heck do I pull insights out of all these numbers? Below you’ll find a few tips to help guide you in your analysis adventures. Sort out the details before pulling data Gathering data can be time-consuming, and you don’t want to have to do it twice. Before … [Read more...] about Tips for Easier PPC Analysis
How Learning Python Can Improve Your PPC Campaigns
Python has a major focus in SEO but what about PPC? The two disciplines are often treated as polar opposites but they share common goals and adding a bit of Python to a PPC campaign can do wonders for improving conversions, CTR, and time spent. But before we have a look at how Python can boost your PPC performance, we need to outline what the language is all about. What … [Read more...] about How Learning Python Can Improve Your PPC Campaigns
How to Scale Tags: Example Google Analytics Properties via GTM
My Dilemma: I am one person. Google does not automate GAUIDs, Google provides wonderful tools that depending on what “Scale” means to you. That are not very efficient at “Scale!” Are you smiling in agreement, good, ice is broken so let's do this thing. Friendly reminder I am big fan of not re-inventing the wheel, I am big fan of studying wheel's and attempting to … [Read more...] about How to Scale Tags: Example Google Analytics Properties via GTM
Be a Better Marketer in 2020
You’re a paid advertising professional. It would make sense for you to attend an event where every single session is focused on making you a better marketer – not selling to you. Does a conference like that exist? Welcome to Hero Conf. At Hero Conf, we have 4 times the PPC tracks as SMX or Pubcon. We guarantee you’ll get actionable content that you can start implementing … [Read more...] about Be a Better Marketer in 2020
