Quora is a unique, high-intent advertising platform, ideally suited to reach customers as they evaluate and research a product or service. People come to Quora to ask questions, and to read and share insightful answers. This includes people looking for reliable information about your company, products, competitors, and industry. This provides advertisers the opportunity to … [Read more...] about Quora Ads: How to Reach Your Target Audience at Key Moments
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Using Google Data Studio for Auction Insights Reporting
Competitor Insights data is very valuable to a PPC advertiser, but it isn’t always the easiest to collect and manipulate. This blog will give you a quick way to access this data for easy takeaways. Current Methods for Analysis Google Ads Interface This is the most straightforward method – just pop into the interface, select the campaigns you want, then navigate to Auction … [Read more...] about Using Google Data Studio for Auction Insights Reporting
An Overview On Pinterest Audience Targeting
It is getting harder and harder to ignore Pinterest, especially if you’re in the ecommerce business. Pinterest has been growing steadily every year and user engagement is skyrocketing thanks to Pinterest’s devotion to user feedback that has led to consistent innovation and improvement of the platform. Pinterest’s interface for ads has also steadily improved, offering refined … [Read more...] about An Overview On Pinterest Audience Targeting
How an EU Commission Ruling Can Mean 20 Percent Lower CPCs for Your Google Shopping Accounts
This post is shared with you from Stefan Stopper, Account Strategist at Smarter Ecommerce (@smec), and speaker at Hero Conf London. In June 2017, the EU Commission sentenced Google to pay a fine of 2.4 billion euros. Now, up to 5% of Google’s daily revenue is at stake if they fail to make their Google Shopping channel more competitive. Google is taking aggressive measures to … [Read more...] about How an EU Commission Ruling Can Mean 20 Percent Lower CPCs for Your Google Shopping Accounts
How to Make Remote Working Successful
For the last 2 and a half years or so, I have had the opportunity to work remotely from the comfort of my own home, while still getting to avail of the luxuries of working full time for a great employer. Over the years, Hanapin has created an amazing RWE (Remote Work Environment) program, that has helped attract the best people in the industry, while maintain strong prospects, … [Read more...] about How to Make Remote Working Successful
Keeping Up in the Digital World
A theme has been consistently popping up in my day to day conversations regarding the rapid pace of the digital marketing world. These discussions have gone on to expand upon how difficult it is to keep up. Today, the Twittersphere was abuzz sharing an ebook titled, "It Doesn’t Have to Be Crazy at Work," published by the Founder & CEO at Basecamp. I'm curious... How many … [Read more...] about Keeping Up in the Digital World
Become A PPC Sleuth – Fun Ways To Gain Competitor Insights
During a recent dive into an auction insights report for one of my clients, I noticed that one of our top paid search competitors was declining in impression share. Our Search dominance was prevailing and I proudly looked down on the competitor <10% stat. I was excited to share the news with my client, but then I got to wondering what the heck the competitor in question was … [Read more...] about Become A PPC Sleuth – Fun Ways To Gain Competitor Insights
What Constitutes Discrimination for Digital Employment Ads?
In the past, we’ve posted about the complicated intersection of civil rights law and digital marketing. It’s an interesting topic, largely because it’s an area where there is very little settled law. Since the marketing technologies available on platforms like Google Ads and Facebook are relatively new, courts do not have decades of precedent to rely on. This can leave digital … [Read more...] about What Constitutes Discrimination for Digital Employment Ads?
How to Lower Your Cost Per View for LinkedIn Video Ads
We've put more focus on LinkedIn in recent months, and for good reason! LinkedIn has made great strides in targeting options and functionality in the last 1-2 years since their acquisition by Microsoft. Those improvements make the platform more appealing to marketers which leads to more testing. More testing equates to more key learnings, which are exactly what I want to share … [Read more...] about How to Lower Your Cost Per View for LinkedIn Video Ads
Max Clicks For Budget-Limited Campaigns: A Case Study
What bidding strategy will perform best for a given campaign? This can be a tricky question. While aggregate data as well as common sense can provide some answers, absent a crystal ball no one can say how any given campaign will perform with a particular automation strategy until it is actually tried. As such, I designed an experiment to run for 8 lead generation campaigns for … [Read more...] about Max Clicks For Budget-Limited Campaigns: A Case Study
Tools to Help You Survive the GDN Mobile App Changes
This post is a follow up to our first episode of The PPC Newsflash, the new webinar series where we will bring you expert commentary on the newest updates in the PPC industry. See the video below, or if you're multitasking and just want to listen, check out the podcast! Once upon a time, mobile app exclusions were as easy as blocking adsenseformobileapps.com. That feature is … [Read more...] about Tools to Help You Survive the GDN Mobile App Changes
The Top 4 Google Ad Format Updates: Less Transparent Reports and More Options than Ever Before
In this industry, if you blink you might miss something important. And it has never been more the case than with the rollout of various new ad formats and ad reports (or the quiet closing down of formats you may have found useful in the past, with the launch of Google Ad's new UI.) Quarter 2-3 of 2018 has felt, to me, like an avalanche of such changes rolling down the hill. … [Read more...] about The Top 4 Google Ad Format Updates: Less Transparent Reports and More Options than Ever Before
