Speculating about the future has always been one of my favorite things to do, especially in recent months. Why? Because digital advertising is on the cusp of large-scale, sweeping changes. Artificial intelligence, conversational commerce and voice search will alter how we behave both as consumers and as advertisers. And I couldn’t be more excited. I recently had the pleasure … [Read more...] about The Evolution of Voice Search (and what it means for PPC)
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Being A Better Leader – Key Takeaways From LEAD 2017
Last week I had the opportunity to go to LEAD 2017 to learn about leadership from a number of talented speakers. LEAD, short for Leadership Excellence and Development, is a two-day event focused on equipping individuals with the ability to be better leaders in the world today. From this experience I learned about not only leading others, but also how to be a positive source of … [Read more...] about Being A Better Leader – Key Takeaways From LEAD 2017
We Know Programmatic: Ask Us Anything [Webinar Confirmation]
You're All Set! You're now registered for Hanapin's webinar, We Know Programmatic: Ask Us Anything. Check your email now for a link to join the webinar. Know of a fellow PPC fan who would also love this webinar? or Email It » Other Resources You Might Like: Understanding the Ins and Outs of Programmatic for PPC The Definitive Programmatic … [Read more...] about We Know Programmatic: Ask Us Anything [Webinar Confirmation]
We Know Programmatic: Ask Us Anything
More about this Webinar As a PPC peep, you might be looking at programmatic with deer-in-the-headlights eyes. With all of your other paid strategies, how does programmatic even fit in? While programmatic can seem very confusing and a bit overwhelming, it can work in harmony with the million other PPC weeds you deal with every day. In this webinar recording, Hanapin Account … [Read more...] about We Know Programmatic: Ask Us Anything
5 Habits To Adopt To Keep Your Users’ Experiences On Your Mind
What's one HUGE factor influencing your conversion rate? And not only your conversion rate, but the conversion rate of your returning users? Or even the number of users you have returning? User experience. As digital marketers, we want to speak to our users about their specific pain points on a level that is appealing and understandable. To do this, we must put on our … [Read more...] about 5 Habits To Adopt To Keep Your Users’ Experiences On Your Mind
Expanding Your PPC Coverage Beyond Google And Bing
Here at Hanapin, we have clients in seemingly every vertical with budgets ranging from penny-pinching to limitless. Despite their many differences, nearly all of these accounts have one thing in common: Google AdWords is their most important network. For these accounts, Google receives the lion's share of budget and optimization resources. Beyond Google, however, Bing is … [Read more...] about Expanding Your PPC Coverage Beyond Google And Bing
Bing Ads Automated Imports: A Gift To Handle With Care
We as digital marketers work hard! Full-time PPC work is exactly that—a full-time commitment. Between outlining strategy, identifying expansion opportunities, defining audiences, adjusting bids and monitoring budgets and performance across various media, it can be hard to stay on top of every optimization in every platform for every client (whew! I’m out of breath just reading … [Read more...] about Bing Ads Automated Imports: A Gift To Handle With Care
Why Your Agency Should Be Using a Consultative Approach [Webinar Confirmation]
You're All Set! You're now registered for Hanapin's webinar, Why Your Agency Should Be Using a Consultative Approach. Check your email now for a link to join the webinar. Know of a fellow PPC fan who would also love this webinar? or Email It » Other Resources You Might Like: 26 Signs You Need a New Agency How to Build a Healthy Agency … [Read more...] about Why Your Agency Should Be Using a Consultative Approach [Webinar Confirmation]
Why Your Agency Should Be Using a Consultative Approach
More about this Webinar When working with your agency, do you feel like just another client? Like every email you get is a template and sent to every account they work with? The Consultative Approach dives deep into your individual problems as a company and is more focused on achieving goals, not simply checking off tasks. In order to make this work, rather than focusing … [Read more...] about Why Your Agency Should Be Using a Consultative Approach
Clever Retail Strategies to Increase Online Traffic & Revenue [Webinar Confirmation]
You're All Set! You're now registered for Hanapin's webinar, Clever Retail Strategies to Increase Online Traffic & Revenue. Check your email now for a link to join the webinar. Know of a fellow PPC fan who would also love this webinar? or Email It » Other Resources You Might Like: 6 Ways to Connect In-Store Traffic With Your Online Leads … [Read more...] about Clever Retail Strategies to Increase Online Traffic & Revenue [Webinar Confirmation]
Clever Retail Strategies to Increase Online Traffic & Revenue
More about this Webinar As an Ecommerce business, it can be tough to find creative ways to amp up your marketing strategy. Especially if you have a brick and mortar location, how can you use your digital marketing methods to increase your in-store traffic? Then, how could you accurately attribute that traffic to your hard work online? In this webinar recording, Hanapin’s Will … [Read more...] about Clever Retail Strategies to Increase Online Traffic & Revenue
6 Digital Marketing Strategies You Need To Know
I believe that if you work in digital marketing, you need a base understanding of all of the subcategories of digital marketing in order to excel in your specific area. As an Account Manager at a digital marketing agency, it’s easy for me to get wrapped up in the latest and greatest PPC updates. There are dozens of blog posts released every day about strategies, how-to’s, and … [Read more...] about 6 Digital Marketing Strategies You Need To Know
