You're All Set! You're now registered for Hanapin's webinar, How to Master the Mobile Market in 2017. Check your email now for a link to join the webinar. Know of a fellow PPC fan who would also love this webinar? or Email It » Other Resources You Might Like: 5 Ways to Deliver the Best Mobile Experience Top 6 Ways to Get the Most out of Mobile … [Read more...] about How to Master the Mobile Market in 2017 [Webinar Confirmation]
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On Demand Webinar: How to Master the Mobile Market in 2017
More about this Webinar We’ve watched as PPC has increasingly focused more on mobile. Google and Bing are changing their algorithms, desktop is flying out the window in some areas, and having a mobile-friendly site is vital to PPC survival. We know that mobile is hot right now, but how can you measure it, and how should you adjust your mobile marketing strategies for the best … [Read more...] about On Demand Webinar: How to Master the Mobile Market in 2017
Stop Making These 14 Facebook Ad Mistakes In 2017
Facebook advertising is growing and doesn’t seem to be slowing down anytime soon. In Q3, Kenshoo reported a 45% YoY increase in spending while Merkle reported a 63% YoY increase in client spend. Even though advertisers keep pumping money into Facebook ads, I still account managers making the same mistakes. These common mistakes can lead to a decrease in overall campaign … [Read more...] about Stop Making These 14 Facebook Ad Mistakes In 2017
PPC Predictions & Trends You Need to Know in 2017 [Webinar Confirmation]
You're All Set! You're now registered for Hanapin's webinar, PPC Predictions & Trends You Need to Know in 2017. Check your email now for a link to join the webinar. Know of a fellow PPC fan who would also love this webinar? or Email It » Other Resources You Might Like: [Webinar] Can You Afford to Grow in 2017? The Most Important Updates in … [Read more...] about PPC Predictions & Trends You Need to Know in 2017 [Webinar Confirmation]
On Demand Webinar: PPC Predictions and Trends You Need to Know in 2017
More about this Webinar 2017 is on everyone’s minds, so we’ve been watching PPC trends closely in order to give you a heads up about what the future holds. What type of content is going to make the biggest splash on social? What features can you be on the lookout for? Where is ad tech going in the coming year? We’ve got the expert predictions for you. In this webinar … [Read more...] about On Demand Webinar: PPC Predictions and Trends You Need to Know in 2017
Using Dynamic Search Ad Campaigns for Effective Keyword Mining
Keyword mining can be such a repetitive task. You dive through your website looking for new keywords, you run search query reports, check projections, test, and then repeat the process. When Dynamic Search Ads (DSAs) arrived they became a valuable asset to keyword research. By scanning your website and generating a list of keywords, as well as a Headline and Display URL for … [Read more...] about Using Dynamic Search Ad Campaigns for Effective Keyword Mining
Webinar Series: Top Tips for Travel Marketing Success [Webinar Confirmation]
You're All Set! You're now registered for Hanapin's webinar series, Top Tips for Travel Marketing Success. Check your email now for a link to join the webinar. Know of a fellow PPC fan who would also love this webinar? or Email It » Other Resources You Might Like: Top 10 PPC Tips for the Travel and Tourism Marketer Eight Must-Have Tactics To … [Read more...] about Webinar Series: Top Tips for Travel Marketing Success [Webinar Confirmation]
Webinar Series: Top Tips for Travel Marketing Success
How We Used Gmail Ads to Skyrocket a Travel Client's Sales by 50% Are you having trouble capturing the attention of potential customers who may not be ready to buy just yet? With our awesome client, Friendly Planet, we had to think outside the box to target potential travelers in just the right way for them to finally convert. By utilizing Gmail ads, we saw an increase in … [Read more...] about Webinar Series: Top Tips for Travel Marketing Success
Social Media Demographic Strategy Tips for 2017
Tis the season for holiday cheer, mistletoe and digital marketing planning for 2017! With all the discussions around digital budgets and strategy for 2017, are you sure your business is utilizing the right channels for your target audience? It’s no secret AdWords and Bing work great for pay-per-click advertising but if paid social platforms are not on your 2017 radar, you … [Read more...] about Social Media Demographic Strategy Tips for 2017
How To Master Bing Ads Reporting
As we reach the end of the year, reporting is going to play a key role in the next several months as we look back on 2016 and plan for 2017. Previously, I wrote about 3 Ways To Improve Your Bing Ads Reporting Skills. Then a couple weeks ago I had the privilege to speak on a Bing Ads Webcast about reporting with MJ DePalma, Stein Broeder, Aaron Lauper and Claire Lee. Today I … [Read more...] about How To Master Bing Ads Reporting
Using Data to Create a Killer Business Story For Your C-Suite [Webinar Confirmation]
You're All Set! You're now registered for Hanapin's webinar, Using Data to Create a Killer Business Story For Your C-Suite. Check your email now for a link to join the webinar. Know of a fellow PPC fan who would also love this webinar? or Email It » Other Resources You Might Like: 2016 PPC Trends Every CMO Should Be Watching [Infographic] 11 … [Read more...] about Using Data to Create a Killer Business Story For Your C-Suite [Webinar Confirmation]
On Demand Webinar: Using Data to Create a Killer Business Story For Your C-Suite
More about this Webinar It’s not always easy to figure out what compelling PPC data you should be pulling for your C-level executives. Most times, upper-level management cares less about the data and more about what the data and insights mean for the company’s overall marketing strategy. How do you pull the right data to create the right story that they will appreciate? Then, … [Read more...] about On Demand Webinar: Using Data to Create a Killer Business Story For Your C-Suite
