The latest version of AdWords Editor (11.6) has been released and has a big emphasis on mobile. Google reports that over half of traffic is now coming from smartphones and tablets. So, this new ‘mobile-focused’ version of AdWords Editor is just in time for the holiday season. Hopefully, you have already made the shift and ensured your website is mobile friendly in order to … [Read more...] about What’s New With Adwords Editor 11.6?
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30 Minutes To Peace Of Mind – How To Identify AdWords Performance Issues
Something is wrong in your AdWords account but you don’t know what it is. Better if you get the message from someone else, “I don’t know what’s wrong but I feel like something is wrong and we need to fix it!” While a deep dive is helpful, you can often identify the problem with a few easy steps. If you can commit 30 minutes, you will make decent headway. It might take you … [Read more...] about 30 Minutes To Peace Of Mind – How To Identify AdWords Performance Issues
Apple Introduces Search Ads To The App Store
What was the last app that you downloaded? How did you find it? If you’re like any of 35% of other smartphone users (according to comScore), you probably found the app by searching in the App Store or seeing it listed as a featured or top app within the Store. For advertisers, this statistic can be both exciting and frustrating, with 50% of digital media time spent in … [Read more...] about Apple Introduces Search Ads To The App Store
How to Stand Out in the News Feed with Social Video Marketing [Webinar Confirmation]
You're All Set! You're now registered for Hanapin's webinar, How to Stand Out in the News Feed with Social Video Marketing. Check your email now for a link to join the webinar. Know of a fellow PPC fan who would also love this webinar? or Email It » Other Resources You Might Like: Whitepaper: Reddit Advertising: A Beginner's Guide To The … [Read more...] about How to Stand Out in the News Feed with Social Video Marketing [Webinar Confirmation]
On Demand Webinar: How to Stand Out in the News Feed with Social Video Marketing
More about this Webinar A May 2016 study by Animoto found that over 70% of US marketers it polled planned to use social video ads in the coming 12 months, with Facebook leading the way among specific platforms, followed by Google’s YouTube and Facebook-owned Instagram. As your audience clearly grows more visually-oriented across social platforms, how are you peaking their … [Read more...] about On Demand Webinar: How to Stand Out in the News Feed with Social Video Marketing
How To Maximize Conversions With Mobile Display Advertising [Webinar Confirmation]
You're All Set! You're now registered for Hanapin's webinar, How To Maximize Conversions With Mobile Display Advertising. Check your email now for a link to join the webinar. Know of a fellow PPC fan who would also love this webinar? or Email It » Other Resources You Might Like: Whitepaper: 5 Ways To Deliver The Best Mobile Experience Webinar: … [Read more...] about How To Maximize Conversions With Mobile Display Advertising [Webinar Confirmation]
On Demand Webinar: How To Maximize Conversions With Mobile Display Advertising
More about this Webinar Display Ad Spend is trending to surpass search in 2016. Paired with the massive growth in the mobile space, it is vital that the PPC market follow this trend. Marketers have more tools at their fingertips to help personalize messaging and create cross-channel ad targeting experiences on mobile web and app. As the industry focus shifts to display, the … [Read more...] about On Demand Webinar: How To Maximize Conversions With Mobile Display Advertising
Google’s Responsive Display Ads Pack A Punch
Google recently launched a responsive ad format for the Display Network. Introduced in the same month Expanded Text Ads (ETAs) were rolled out to the public, this new feature has been battling for attention. I’ve decided to take a crack at Responsive Display Ads and show you why they are true champs. Putting On The Gloves: What Are Responsive Display Ads? First off, … [Read more...] about Google’s Responsive Display Ads Pack A Punch
The State of PPC 2016-2017 is HERE!!!!
Tossing and turning at night wondering how the PPC industry is doing? Good news - the highly-anticipated State of PPC Report for 2016-2017 is finally here! Every year Hanapin publishes the Report with the mission of educating the PPC community with a resource, guide, and predictive analysis of the industry’s general attitude, plans and outlook for the next year. The Report … [Read more...] about The State of PPC 2016-2017 is HERE!!!!
Bing Ads Editor Makes It Easier To Manage Shopping Campaigns
In the Philippines, the last 4 months of the year are lovingly referred to as the “Ber Months” and September 1 marks the first day of a long-awaited holiday season. For advertisers, it’s not much different. Even as Q3 comes to a close, companies have already started preparing for end-of-year holiday sales and innumerable promos to roll out in coming months. Our friends … [Read more...] about Bing Ads Editor Makes It Easier To Manage Shopping Campaigns
5 Psychological Principles You Should Be Using In Your Marketing
Marketing is an art form in and of itself. A key piece of marketing is the audience. The saying "Know your audience" tends to be a rather ambiguous command that gets thrown around often as a solid step to ample conversions. I propose that knowing what your audience is thinking or even the steps in their thought process is even more beneficial than simply knowing who they are. … [Read more...] about 5 Psychological Principles You Should Be Using In Your Marketing
Add It To The List – Structured Snippets Now Available In Bing
Structured Snippet extensions can be added to the list of changes that Bing is making to more closely match the ad features offered in AdWords. Other recent additions to the list include a Period Comparison feature, Callout and Review extensions, Expanded Text Ads, and upgraded Final URLs. Structured Snippets are currently available to all Bing advertisers in the US, with … [Read more...] about Add It To The List – Structured Snippets Now Available In Bing
