As you may remember, Bing announced in June that it would soon be supporting Expanded Text Ads in its advertising platform, mirroring the latest ad format from Google. Bing has been quick to keep its promise, launching the ETA pilot early this week for Bing Ads users. According to Program Manager Jamie Chung, all accounts are eligible to apply for pilot access by filling out … [Read more...] about Expanded Text Ads And Other Bing Ads Editor Updates
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Road Trip – 5 Tips For Creating International Campaigns
I just spent a week in my birthplace of Scarborough, Ontario, and I was surrounded by stories about the hometown hero Andre De Grasse and the emotional last show from the Tragically Hip and so much Justin Trudeau contemplation. I was also immersed in very specific paid search advertising based on my IP address. I was amused that while looking at the same search … [Read more...] about Road Trip – 5 Tips For Creating International Campaigns
The Social Strategies You Need To Know For App Promotion
You Built An App...Now What? You've got this really cool app, but no one is downloading it. It's a fairly common practice for companies to forge ahead with app development and figure out a marketing strategy on the back end. My first app promotion campaign was for a regional frozen yogurt company that developed an app to push customers in-store. When launched, … [Read more...] about The Social Strategies You Need To Know For App Promotion
How to Connect Calls From Paid Search to Sales [Webinar Confirmation]
You're All Set! You're now registered for Hanapin's webinar, How to Connect Calls From Paid Search to Sales. Check your email now for a link to join the webinar. Know of a fellow PPC fan who would also love this webinar? or Email It » Other Resources You Might Like: The 4 Mobile App Campaign Types You Need To Know Whitepaper: 5 Ways To Deliver The … [Read more...] about How to Connect Calls From Paid Search to Sales [Webinar Confirmation]
On Demand Webinar: How to Connect Calls From Paid Search To Sales
More about this Webinar It’s a mobile world out there. You should already be using basic features for your mobile campaigns, like call extensions, but how do you figure out if the calls you are getting through your paid search campaigns are leading to actual sales? In this webinar recording, experts from Hanapin, Invoca, and RingPartner discuss different ways you can connect … [Read more...] about On Demand Webinar: How to Connect Calls From Paid Search To Sales
How Brands Can Effectively Use Display Advertising [Webinar Confirmation]
You're All Set! You're now registered for Hanapin's webinar, How Brands Can Effectively Use Display Advertising. Check your email now for a link to join the webinar. Know of a fellow PPC fan who would also love this webinar? or Email It » Other Resources You Might Like: How Should You Use Display Advertising? How to Choose Your Google Display … [Read more...] about How Brands Can Effectively Use Display Advertising [Webinar Confirmation]
On Demand Webinar: How Brands Can Effectively Use Display Advertising
More about this Webinar You may associate Display advertising with remarketing. Though you are correct, the Display Network offers so much more. Having become more sophisticated since it’s conception, advertisers can serve up ads based on the content of a website (contextually), or behavior patterns. So what does that mean? It means there have never been more opportunities to … [Read more...] about On Demand Webinar: How Brands Can Effectively Use Display Advertising
What Upgraded Bing URLs Mean For You
As we have come to expect, Bing is continuing its efforts to catch up with AdWords. The most recent announcement comes with regard to link URLs for ads. Google announced Upgraded URLs early in 2015, which allow advertisers to edit tracking parameters on ads without creating a new ad and losing historical data. On Tuesday, Bing announced that they are following suit and have … [Read more...] about What Upgraded Bing URLs Mean For You
7 Overlooked Facebook Power Editor Features That Will Save You Time
If time is money, are you maximizing where you spend your time? Put simply, are you choosing to work on the most important tasks to move an account forward? I’ve found that many Facebook marketers are guilty of slow campaign set up because they rely on the Ads Manager. The interface burns through a lot of time that could have been used thinking strategically about how to … [Read more...] about 7 Overlooked Facebook Power Editor Features That Will Save You Time
Ecommerce Secrets with Google, Bing, & Hanapin – New Webinar Panel!
Did you know that Q4 begins in only 46 days? For most ecommerce merchants, Q4 is the busiest and most profitable time of the year. Therefore, if you haven't already begun planning for this time of year, you are already behind. Luckily, experts from Google, Bing, and Hanapin are here to help you get ready for the holiday season! This Thursday, August 18th at noon EST, we'll … [Read more...] about Ecommerce Secrets with Google, Bing, & Hanapin – New Webinar Panel!
Get Critical Funnel Insights With The Top Paths Report
Within AdWords there are multiple sections that allow you to see which areas of the account are contributing to sales, and not just directly, but somewhere along the line as users go through the buying process. To me, the best tool we have available in AdWords to view buying cycles is the Top Paths report. This report can be found under "Tools > Attribution > Top Paths." … [Read more...] about Get Critical Funnel Insights With The Top Paths Report
What Is In-Image Advertising?
As a PPC marketer, I have to admit that most of the initiatives I take on behalf of my clients are usually related to achieving some sort of a direct response. That response may be a lead, a sale, or some other designated action. However, I'm having more conversations that revolve around exposing their brand to a larger audience that they might not be capturing through their … [Read more...] about What Is In-Image Advertising?
