You're All Set! You're now registered for Hanapin Marketing and Wordstream's webinar, 13 Amazing Tips To Master Mobile Search. Check your email now for a link to join the webinar. Know of a fellow PPC fan who would also love this webinar? or Email It » Other Resources You Might Like: Cash In On These Mobile PPC Opportunities Nail Down A Mobile … [Read more...] about Webinar Confirmation: 13 Amazing Tips To Master Mobile Search
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Webinar: 13 Amazing Tips To Master Mobile Search
More about this Webinar "The year of mobile" is old news. Smartphones and users searching on their phones for a product is now the norm and as a marketer, it's imperative that you have an effective strategy in place for your mobile search. According to Google, 65% of smartphone users agree that when conducting a search on their smartphones, they look for the most relevant … [Read more...] about Webinar: 13 Amazing Tips To Master Mobile Search
New Google Shopping Feature: Feed Rules
Have you ever tried to upload inventory to Google Shopping, but the process took twice as long as you thought because the categories within the company’s inventory management system did NOT align with Google Shopping’s categories? Most PPC-ers have dealt with this hassle, and it is often stressful. But stress no more! Google has finally released a fix! The new tool, called … [Read more...] about New Google Shopping Feature: Feed Rules
The Art Of Networking
“The richest people in the world look for and build networks – everyone else looks for work.” -Robert Kiyosaki With our very own Hero Conf happening right now, chocked full of 10 scheduled networking opportunities, making connections and meeting new people is something our team has been thinking about a lot lately. Of course, it would be most excellent if businesses could … [Read more...] about The Art Of Networking
How to Hire a Digital Marketing Analyst
Editor’s Note: This week on PPC Hero, we’ll be writing about the interview process and how to find the right candidates. Some posts will be highly specific to PPC roles while others will be general hiring tips. Make sure to tweet us your comments @ppchero. Analysts offer a distinct skill set for marketing teams. It is a crucial hire for an expanding team, but what should you … [Read more...] about How to Hire a Digital Marketing Analyst
Entry Level Applicants: Where Do We Even Start?
Editor’s Note: This week on PPC Hero, we’re writing about the interview process and how to find the right candidates. Make sure to tweet us your comments @ppchero. Carrie Albright continues the week by discussing what we look for in entry-level candidates. Hanapin Marketing is the PPC Agency of Experts – but at some point, every expert was an entry-level employee. No matter … [Read more...] about Entry Level Applicants: Where Do We Even Start?
Webinar Confirmation: Bing Shopping Campaigns – Reports You Need To Drive Optimal Performance
You're All Set! You're now registered for our webinar, Bing Shopping Campaigns: Reports You Need To Drive Optimal Performance. Check your email now for a link to join the webinar. Know of a fellow PPC fan who would also love this webinar? or Email It » Other Resources You Might Like: 3 Ways To Improve Your Bing Ads Reporting Skills Shopping … [Read more...] about Webinar Confirmation: Bing Shopping Campaigns – Reports You Need To Drive Optimal Performance
Flash Series! Bing Shopping Campaigns: Reports You Need To Drive Optimal Performance
More about this Webinar With Bing Shopping Campaigns mainstreamed to all advertisers, you should look at your reporting to help optimize for the best performance. In this 20 minute flash webinar, Bing's Program Manager and Shopping Campaign expert, Richard Park, will discuss the reporting features in the UI and which reports you can pull to help better optimize your … [Read more...] about Flash Series! Bing Shopping Campaigns: Reports You Need To Drive Optimal Performance
Why Setting Clear Expectations For Potential PPC Hires Is Crucial
Editor’s Note: This week on PPC Hero we're talking about the interview process and how to find the right candidates. Make sure to tweet us your comments @ppchero. Today, Cassie Oumedian looks at the importance of setting clear expectations for potential hires. The costs for not hiring the right PPC candidate can be disastrous to an organization and the candidate, including … [Read more...] about Why Setting Clear Expectations For Potential PPC Hires Is Crucial
Secrets Of The Interview Process: My Pet Peeves
Editor's Note: This week on PPC Hero, we'll be writing about the interview process and how to find the right candidates. Some posts will be highly specific to PPC roles while others will be general hiring tips. Make sure to tweet us your comments @ppchero. Jeff Baum begins the week with a look at his pet peeves when interviewing candidates. One of my primary roles as an … [Read more...] about Secrets Of The Interview Process: My Pet Peeves
Flash Series Template Page
More about this Webinar Are you wanting to jump into the world of programmatic advertising? DoubleClick Bid Manager is an easy way to start programmatic if you are already advertising on Google and Bing. It offers more access to spend and reporting, however, unlike Google AdWords, you can't just start a campaign right away. There are multiple steps along way, numerous settings, … [Read more...] about Flash Series Template Page
4 Ways Google Tag Manager Will Help Your PPC
I’m always looking for new ways to save time and better optimize my accounts. There are scripts and third party software tools that work, but how many PPC marketers are using Google Tag Manager? If you haven’t tried it yet, I’m hoping this blog will convince you. Here are four reasons why you need to try it. 1) Less Time Talking To Developers This is not, by any means, a … [Read more...] about 4 Ways Google Tag Manager Will Help Your PPC
