One PPC strategist shares his opinion regarding Google's latest search terms update and what he is doing to prevent wasted spend resulting from this update.

This blog will cover some of the best places across the internet to find the brightest minds and most up-to-date news of the PPC industry.

Start 2020 with one of the most comprehensive digital advertising galleries to date.

A paid media gallery for digital marketing heroes. Ads from Google, Microsoft, Facebook, Youtube, Linkedin, Pinterest, Instagram, and Amazon.

Pinterest is a growing advertising platform that can boost any company’s reach and sales, especially for e-commerce brands. This guide will walk you through setting up your Pinterest for Business account, creating Pins, and launching ads. It will also help you start to create a...

Written by The Hanapin Marketing Team In this guide, we’ll go over the basics of Facebook Ads Manager. After you launch a few campaigns, you’ll quickly see how much insight into your audience Facebook provides to optimize your account. In this guide, we will cover:...

Like anything, mastering the fundamentals of pay-per-click account management requires both practice and perseverance. Today’s #Ham4PPC comprises nine lessons I’ve learned from my years as a PPC professional.

Hero Academy offers short, entry-level how-to training videos for marketers new to paid media at no cost. Perfect for an employee that just started working at your digital marketing agency.

Hero Academy is a new video series that offers short and basic how-tos for those marketers that are just starting out in paid advertising (OR need help expanding to a new platform). Learn more about the Academy.

Images are the way of the future - will it be the future of search? We think so.