While most of America was stuffing their face with Turkey, digital marketers around the world anxiously awaited the ensuing cyber selling free-for-all. Good performance on Black Friday and Cyber Monday can set an account up for record numbers during the holiday season. On the other hand, underwhelming numbers can lead to account uncertainty and a less-than-solid client … [Read more...] about What To Do If Your Black Friday Flopped
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A Remarketing-Free PPC Strategy
What if you had to remove remarketing from your PPC campaign mix? If you only advertise to a US-based audience, you may not have considered this question. If you’re advertising in the EU, you’ve been forced to consider your remarketing options a lot in 2018 as a result of GDPR. ( Check out What Is GDPR and How Will It Impact Online Advertising, if you’re not sure what the … [Read more...] about A Remarketing-Free PPC Strategy
Where Marketers Are Spending Their Digital Dollars in 2019
The end of the year is coming up fast and I'm guessing you're probably in the middle of figuring out next year's budget. It's definitely one of your favorite things to do this time of year...right? right??? Yeah, we get it! To help ease the stress of next year's planning and give you some guidance on where you could be spending your digital dollars, I'll lay down some of the … [Read more...] about Where Marketers Are Spending Their Digital Dollars in 2019
How Google Determines Which Ads To Serve
Before I had ever heard of Pay-Per-Click or Paid Search, I was completely unaware of how it was determined which ads or search results would appear on a page. Now, over four years later, I have a solid understanding of how search results are populated, ads are shown, how display ads follow me around, and so much more. It’s the wonderful world of Digital Marketing led by Google, … [Read more...] about How Google Determines Which Ads To Serve
The Latest PPC Updates to Catapult Campaigns in 2019
We’re all very well acquainted with the PPC industry charging ahead like a bullet train, and we’re all just trying to hang on tight to the caboose. With all of the updates that have happened over the last few months – and the inevitable changes soon to come - in AdWords (ahem, Google Ads), Facebook, YouTube, automation, etc etc etc…we just need to hop on a webinar and sort it … [Read more...] about The Latest PPC Updates to Catapult Campaigns in 2019
How Much Should I Spend: Aligning PPC Budgets to Goals
“How much money should we spend on PPC this year?” “How many sales can we get with X amount of budget?” “We are looking at expanding into ____ platform, how much budget should we allocate?” In the five years I’ve worked at Hanapin, these types of questions from clients are becoming more and more common. Budget recommendations and planning are not so straightforward as they … [Read more...] about How Much Should I Spend: Aligning PPC Budgets to Goals
New Announcement! PPC Hero Now Hosts a Job Board
For over a decade, PPC Hero has diligently posted everything you needed or wanted to know about PPC. Whether its search, social, display, programmatic, analytics, excel, etc - we LOVE talking about it, sharing ideas, and being an integral part of the community. The industry of PPC is fairly small and as an agency that works with a lot of brands and partners, as well as … [Read more...] about New Announcement! PPC Hero Now Hosts a Job Board
Tools to Help You Survive the GDN Mobile App Changes
This post is a follow up to our first episode of The PPC Newsflash, the new webinar series where we will bring you expert commentary on the newest updates in the PPC industry. See the video below, or if you're multitasking and just want to listen, check out the podcast! Once upon a time, mobile app exclusions were as easy as blocking adsenseformobileapps.com. That feature is … [Read more...] about Tools to Help You Survive the GDN Mobile App Changes
Why You Need To Be Layering & Testing Search Audiences
It seems like much of the news coming out of Google Ads and Bing is the continued push towards audiences whether they be custom made or created by the platforms themselves. From in-market audiences for search, custom intent audiences, and I’m sure more in the future, we’re being presented some great targeting options and you really need to be testing these out across your own … [Read more...] about Why You Need To Be Layering & Testing Search Audiences
How to Project Budgets for PPC Accounts with Sporadic Spend
Part of paid search is planning ahead to know how to spend your client’s money in the best possible way. To do that you need to start with a budget and delegate which platforms get a piece of your budget pie. But what happens when you aren’t given a budget and asked to give projections for a client? If the client has an established search campaign you can look at past … [Read more...] about How to Project Budgets for PPC Accounts with Sporadic Spend
Only 15 Hero Conf London Passes Left at 30% Off
At Hero Conf, we can tout that our speakers are required to provide at least three actionable takeaways from each presentation, or the fact that you have direct access to key players in paid search, including execs from Microsoft, Quora, iProspect & Merkle. But instead of expanding upon our own humble brags, we thought you're better off hearing it from our attendees … [Read more...] about Only 15 Hero Conf London Passes Left at 30% Off
Remarketing to User Actions Instead of Page Visits
When someone is brand new to remarketing, they typically start with an “all visitor” audience. This is not a surprise since “all visitor” audiences are a default audience in Google AdWords. Then as we get more experienced, we realize we can create audiences based off of other pages, YouTube actions, mobile app actions and more. But as Google’s technology evolved, so did the … [Read more...] about Remarketing to User Actions Instead of Page Visits
