On Demand Webinar Secrets To Setting Up Your Social Attribution for Success Presented by Your On Demand Webinar is located below. Please be sure to bookmark this page for future access to this webinar. … [Read more...] about On Demand Webinar: Secrets To Setting Up Your Social Attribution for Success
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6 Takeaways From Google’s Performance Summit
On Tuesday, 5/24, Google hosted a Performance Summit event where new features and updates to existing products were shared. One of the key themes of the event was mobile and how we interact with the world through our smartphones and tablets. Many of the updates announced for AdWords and Google Analytics were a direct result of our reliance on our devices and the fact that … [Read more...] about 6 Takeaways From Google’s Performance Summit
On Demand Webinar: Evaluating How PPC & SEO Have Been Impacted by Losing Google’s Right Hand Side Ads
On Demand Webinar Evaluating How PPC & SEO Have Been Impacted by Losing Google’s Right Hand Side Ads Presented by Your On Demand Webinar is located below. Please be sure to bookmark this page for future access to this webinar. … [Read more...] about On Demand Webinar: Evaluating How PPC & SEO Have Been Impacted by Losing Google’s Right Hand Side Ads
On Demand Webinar: 13 Amazing Tips To Master Mobile Search
On Demand Webinar 13 Amazing Tips To Master Mobile Search Presented by Your On Demand Webinar is located below. Please be sure to bookmark this page for future access to this webinar. … [Read more...] about On Demand Webinar: 13 Amazing Tips To Master Mobile Search
Get A Grip On New Paid Search Accounts
There are many reasons a new PPC account will land in your lap, including: Transitions within your agency. Taking over an account from a prior agency. Starting a new in-house position. If you are anything like me, you will look at said new account and say “where do I begin?” In this post, I will discuss my methods for getting a good grip on new accounts. Quality … [Read more...] about Get A Grip On New Paid Search Accounts
All That Glitters Isn’t PPC Gold
I have been in the PPC industry just long enough to realize that we are entering the Golden Age of digital advertising. Social platforms are allowing us to interact with consumers in a whole new way. Programmatic gets ads in front of specific audiences like never before. Bing and Google constantly change the ball game for us. You and I, the PPC Heroes, we aren’t just managing … [Read more...] about All That Glitters Isn’t PPC Gold
Hero Conf Special On Demand Webinars
Hero Conf is a killer annual conference, offering its attendees cutting edge tactics and inspiring insights from some of the brightest minds in PPC. Hanapin gets the pleasure of working with many of those speakers all year round through webinars. Below you'll find 6 different on demand webinars featuring speakers at this year's Hero Conf and from past Hero Confs, including … [Read more...] about Hero Conf Special On Demand Webinars
How The Zodiac Affects Your PPC Life
Welcome to the PPC Zodiac. This is your guide to the stars and their celestial effects on your everyday choices in paid search and what tools you should be using for optimal PPC domination. From an early age, I was blessed with knowledge of PPC Astrology, which was an utterly useless talent to possess until today. Let me explain how something as ordinary as your birthday guides … [Read more...] about How The Zodiac Affects Your PPC Life
Use Customer Feedback To Optimize Your PPC Campaign
Customer feedback gives marketers and business owners the insights to improve their product or service. It also gives PPC strategists the opportunity to improve the performance of their biddable media campaigns. To this end, seller and product ratings are a great way to help you improve your conversion rate and boost your quality scores. This blog post will look at how to … [Read more...] about Use Customer Feedback To Optimize Your PPC Campaign
Hero Conf Experts Share Their Session Takeaways!
Hero Conf Philadelphia is just over a month away, and our experts are ready to share some of what you can expect in their sessions. Don't miss your chance to join these and other world-class speaker, April 25-27 at the Pennsylvania Convention Center in downtown Philadelphia. When Abandoning Best Practices is the Right Thing to Do "We have these best practices in the … [Read more...] about Hero Conf Experts Share Their Session Takeaways!
Stay Ahead Of The Competition With These Advanced PPC Tactics
In the early days of PPC, things were pretty straightforward. You ran your campaigns on Google and Overture and you were pretty much done. Perhaps you found a few tier two engines to try, but that was all that you had to keep your eye on. Fast forward to where we are today and it’s an entirely different world that we have to navigate our advertising efforts through. With so … [Read more...] about Stay Ahead Of The Competition With These Advanced PPC Tactics
Live Summit Recordings
The PPC Hero Live Summit was an all-day online digital summit that featured 7 PPC sessions with the writers behind PPC Hero. Whether you are just diving into the world of PPC, looking for more advanced optimizations for your accounts, or needing market expansion ideas for your business, you'll find something offered for you in the recordings and slides below. Welcome … [Read more...] about Live Summit Recordings
